ServiceNow Announces Major Platform Expansion with its ServiceNow Now Platform Utah Release

The News: ServiceNow, a digital workflow technology developer, has rolled out ServiceNow Now Platform Utah to make it easier for the company’s channel partners to automate more of their customers’ processes. The ServiceNow Now Platform Utah is an expansion of the company’s digital workflow management platform with new AI-powered process mining and robotic process automation capabilities, including a new AI-powered search feature. Read more from ServiceNow.

ServiceNow Announces Major Platform Expansion with its ServiceNow Now Platform Utah Release

Analyst Take: According to IDC, spending on digital technology will grow eight times faster than the economy in 2023, and by 2026, 40% of total revenue for 62,000 organizations will be generated by digital products, services, and experiences. Without question, business leaders are under pressure to reprioritize tech investments based on the need for near‑term organizational impact and time to value.

With the recent rollout of ServiceNow’s Now Platform Utah, the latest version of its intelligent, end-to-end platform for digital transformation, ServiceNow is looking to help organizations future-proof their businesses. ServiceNow’s Now Platform Utah includes a range of new AI-powered tools to help organizations deliver more value by orchestrating work across silos to multiply productivity and accelerate automation, including a new AI Search feature built into ServiceNow’s Next Experience. This new feature utilizes AI and natural language processing to help service delivery workers find the information they need to do their jobs more effectively.

This is a smart move, enabling businesses to laser in on both process optimization and workforce optimization and spur rapid innovation, while also delivering on ever-increasing customer experience expectations, all the while keeping an eye on and powering business growth. At a time when every organization across the board is endeavoring to do more with less, accelerating ROI on digital spend, maximizing efficiencies, and helping facilitate the easy creation of connected experiences across the organization as a whole are exactly what companies need.

ServiceNow Now Platform Utah Features

The ServiceNow Now Platform Utah new AI-powered features include:

  • AI Search which is built into ServiceNow’s Next Experience. This feature uses AI and natural language processing to help service delivery workers find the information they need to do their jobs more effectively.
  • Process Optimization is being expanded to support workflows beyond IT service management and to other workflows within the platform, including field service management and others. The New Platform Utah features improved AI-powered visibility into hidden inefficiencies that can be applied to the company’s robotic process automation (RPA) solution to optimize process efficiencies.
  • Workforce Optimization has been expanded to include workflows beyond IT service management and customer service and into areas such as human resources.
  • Document Intelligence leverages AI-enabled text extraction capabilities providing a streamlined user experience and the ability to pull large amounts of data from long tables in documents like invoices and purchase orders.
  • ServiceNow impact designed to help customers accelerate the return on their digital transformation investments.

Other ServiceNow Now Platform Utah automation capabilities include enhancements to performance tools and impact accelerators designed to help platform owners better manage system health and reduce the time it takes to bring critical dashboards online. In addition, ServiceNow’s Now Platform Utah features new security and risk management tools designed to help document and resolve safety incidents and cybersecurity incidents, as well as workplace resilience tools to help give organizations visibility into vulnerabilities, outages, and failed controls.

Wrapping up, the Now Platform Utah is a well-timed strategic expansion of the company’s digital workflow management platform with new AI-powered process mining and robotic process automation capabilities, including a new AI-powered search feature — speaking directly to organizations’ very real need to help alleviate the pressure of speeding time to value on tech investments and clearly demonstrating the value they are delivering.

The expansion of ServiceNow’s Now Platform Utah platform beyond IT service management and customer service to other workflows such as human resources will enable a company to identify inefficiencies across the organization and fix them — and that will be music to the ears of current ServiceNow customers and provide incentive for non-ServiceNow customers to start paying attention to what’s possible.

Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.

Other insights from Futurum Research:

ServiceNow Revenue Hits $1.94B in Q4 2022, Up 20% YoY

ServiceNow Recently Unveiled the Now Platform Tokyo Release, Designed to Help Drive — and Speed — Business Transformation

Making Markets EP37: ServiceNow CEO Bill McDermott—Tech is the way out of our Economic Challenges

Image Credit: ServiceNow

Author Information

Shelly Kramer is a serial entrepreneur with a technology-centric focus. She has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation.

Related Insights
Will Apple’s New Siri AI Deliver on the Promise of Apple Intelligence?
July 7, 2026

Will Apple’s New Siri AI Deliver on the Promise of Apple Intelligence?

Olivier Blanchard, Research Director at The Futurum Group, examines how Siri AI transforms Apple Intelligence from a feature set into a systemwide layer for apps, workflows, and user experiences across...
Can ASUS Bring Data-Center-Class AI Infrastructure to the Deskside
July 7, 2026

Can ASUS Bring Data-Center-Class AI Infrastructure to the Deskside?

Olivier Blanchard, Research Director at The Futurum Group, examines how ASUS is bringing data-center-class AI infrastructure to the deskside with the ExpertCenter Pro ET900N G3 and what its local AI...
Does Qodo's Codebase-Wide Enforcement Redefine What 'AI Code Review' Means?
July 7, 2026

Does Qodo’s Codebase-Wide Enforcement Redefine What ‘AI Code Review’ Means?

Qodo's full codebase context approach positions it as a pre-merge quality gate, addressing enterprise reliability concerns that have slowed AI adoption in software engineering workflows....
Qualcomm's Snapdragon Reality Elite Ups the Stakes for Spatial AI
July 6, 2026

Qualcomm’s Snapdragon Reality Elite Ups the Stakes for Spatial AI

Olivier Blanchard, Research Director & Practice Lead, Intelligent Devices at Futurum, Qualcomm's Snapdragon Reality Elite positions the chipmaker as a spatial AI leader, enabling on-device processing for mixed reality experiences....
SAP's Dremio Acquisition
July 6, 2026

SAP’s Dremio Acquisition Provides Agentic AI Data Foundation

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's Dremio acquisition strengthens its Business Data Cloud and agentic AI roadmap, enabling analytical workloads across SAP...
NVIDIA DSX Promises More Revenue per Gigawatt. Who Actually Captures It?
July 6, 2026

NVIDIA DSX Promises More Revenue per Gigawatt. Who Actually Captures It?

Brendan Burke, Research Director at Futurum, analyzes how NVIDIA's DSX design and revenue sharing model increase token efficiency and capture recurring value from AI infrastructure deployments....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.