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Insight Type: Futurum Intelligence

Seamless Integration, Enhanced Engagement, and Improved ROI
Paul Nashawaty, Practice Lead at The Futurum Group, shares his insight on Twilio's expansion of Rich Communication Services (RCS).
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on Genesys’s new generative AI pricing models, which appear to be a win for its customers, but value-added differentiation may be the next step for SaaS vendors offering generative AI functionality.
Dr. Bob Sutor, Vice President and Practice Lead, Emerging Technologies, at The Futurum Group, looks at DARPA’s new Quantum Benchmarking Initiative. Is it premature to have quantum computing benchmarks, given that the systems are still very small, use different technologies, and need new science and engineering to become practically useful?
Steven Dickens from The Futurum Group shares that sovereign clouds have emerged as a critical element in the global cloud computing landscape, driven by the need for enhanced data sovereignty and regulatory compliance amid geopolitical tensions. Major cloud providers, including AWS, Microsoft, Google, and Oracle, are making significant investments in sovereign cloud solutions to meet the evolving demands of governments and highly regulated industries.
Dion Hinchcliffe, VP of CIO Practice at The Futurum Group, discusses the 5.5% IT budget rise for 2025, driven by AI and cloud, but warns that inflation and economic uncertainty could limit growth. CIOs must reallocate resources, balancing cost-cutting and innovation.
In this episode of the Wainhouse Live! From the Show Floor video series, Wainhouse Research Senior Analyst Craig Durr is joined by Jim Schanz, VP of Sales with Shure at InfoComm 2023.
On this episode of “Eye on Business Video,” Garrett Gladden - Senior Vice President of Product & Development for Kollective Technology – stopped by to discuss the increasingly important role that video networking solutions – called “enterprise content distribution networks” (or ECDNs) – are playing as more organization seek to develop a comprehensive strategy for getting the most from video streaming behind the corporate firewall.
Steve Vonder Haar, senior analyst at Wainhouse, part of The Futurum Group family of companies, covers SwissPost’s acquisition of SpotMe and explores how that can provide an assist to the evolving needs of marketers, particularly in Europe.
In this episode of the Wainhouse Live! From the Show Floor video series, Wainhouse Senior Analyst Sean Spradling is joined by Kira Makagon, RingCentral’s Chief Innovation Officer at Enterprise Connect in Orlando. Their conversation revolves around AI advancements, hybrid work, new solutions, and the shared obligation to mentor the next generation of tech workers.
In this episode of the Wainhouse Live! From the Show Floor video series, Wainhouse Research Senior Analyst, Sean Spradling, is joined by Scott Velting, Vice President of Voice and Unified Communications at Lumen Technologies at Enterprise Connect in Orlando. The pair discuss some of Lumen’s recent launches, real world case studies, and the opportunity in unified communications.
Sean Spradling, senior analyst at Wainhouse Research, part of The Futurum Group family of companies, reacts to the recent announcement of the new Microsoft Teams and what it will bring to the market.
Sean Spradling, senior analyst at Wainhouse Research, part of The Futurum Group family of companies, walks through the new offer from RingCentral that targets some of the 2.1 billion global frontline workers.