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Brightcove Launches Tool to Measure Viewer Experience

Steve Vonder Haar, senior analyst with The Futurum Group, covers news out of NAB last week of video technology provider Brightcove’s launch of its new analytics tool designed to measure and report on what Brightcove is calling “quality of experience” for viewers watching videos hosted on its platform.

Pivotal Group Buys the Webcasting Unit of PGi, Will Operate Under GlobalMeet Brand

Steve Vonder Haar, senior analyst at The Futurum Group, covers news of the Pivotal Group’s acquisition of the webcasting unit of PGi, with plans to operate under the GlobalMeet brand, marking the end of an almost-decade long effort by PGi – a one-time giant in the world of audio conferencing services – to drive revenue growth by offering corporate webcasting services and technologies.

Virtual Event Platform SpotMe Acquired by SwissPost

Steve Vonder Haar, senior analyst at Wainhouse, part of The Futurum Group family of companies, covers SwissPost’s acquisition of SpotMe and explores how that can provide an assist to the evolving needs of marketers, particularly in Europe.

Quickchannel Unveils Platform Revamp with “End-to-End” Streaming Solution

Steven Vonder Haar, senior analyst with Wainhouse Research, part of The Futurum Group family of companies, recaps Quickchannel’s introduction of a revamped streaming platform, which is is notable for the two ways in which it cuts against the grain of conventional wisdom in today’s enterprise video technology marketplace.

Enghouse Systems to Acquire Qumu for $18 Million in an All-Cash Deal

Steve Vonder Haar, senior analyst at Wainhouse Research, part of The Futurum Group family of companies, covers news of Enghouse Systems’ acquisition of cloud-based enterprise video technology vendor Qumu for $18 million in an all-cash deal, representing a lifeline yet again for Qumu, and another add to the Enghouse portfolio of offerings in enterprise software segments.

Vbrick Acquires Video Networking Solution Provider Ramp

Steven Vonder Haar, senior analyst with Wainhouse, part of The Futurum Group family of companies, covers the recent news associated with enterprise video platform provider Vbrick acquiring video networking solution provider Ramp, and what we can expect from this acquisition.

Qumu Partners With hihaho To Enable Interactive Video

Steven Vonder Haar, senior analyst with Wainhouse, part of The Futurum Group family of companies, explores video platform provider Qumu’s new partnership with interactive video technology provider hihaho to integrate interactive elements into videos.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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