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How AI is Transforming the Economics of Customer Service
Keith Kirkpatrick

How AI is Transforming the Economics of Customer Service

In our latest brief, How AI is Transforming the Economics of Customer Service, completed in partnership with Zendesk, The Futurum Group explores how AI is revolutionizing customer support by automating repetitive tasks, optimizing workflows, and enabling businesses to shift focus from outdated productivity metrics to customer-centric KPIs.
Will SugarCRM’s Focus on Manufacturing, Wholesaling, and Distribution Resonate?
Keith Kirkpatrick

Will SugarCRM’s Focus on Manufacturing, Wholesaling, and Distribution Resonate?

At the Company’s 2025 Analyst Day, New CEO David Roberts Revealed the Company’s Strategy for Positioning SugarCRM as the Vendor of Choice for Mid-Market Manufacturers, Wholesalers, and Distributors
Keith Kirkpatrick, Research Director at The Futurum Group shares his review and insights gleaned from SugarCRM’s 2025 Analyst Day, where the company laid out its new strategy, customer focus, GTM, and generative AI approach.
Microsoft Q2 FY 2025: Cloud and AI Strength Offset Margin Pressures from Rising Capex
Keith Kirkpatrick & Nick Patience

Microsoft Q2 FY 2025: Cloud and AI Strength Offset Margin Pressures from Rising Capex

Cloud and AI Services Saw Strong Adoption, While Heightened Capex for AI Infrastructure Affected Margin Performance
The Futurum Group’s Keith Kirkpatrick and Nick Patience analyze Microsoft’s Q2 FY 2025 results, highlighting strong cloud and AI-driven growth, a surge in commercial bookings, and record-high AI infrastructure investments.
ServiceNow Q4 FY 2024: Sales Outlook Falls Short on AI Adoption Focus
Keith Kirkpatrick

ServiceNow Q4 FY 2024: Sales Outlook Falls Short on AI Adoption Focus

ServiceNow’s AI Strategy Shifts to Usage-Based Pricing, Impacting Near-Term Revenue
Keith Kirkpatrick, Research Director at The Futurum Group, examines ServiceNow’s Q4 FY 2024 earnings, focusing on its AI pricing shift, key partnerships, and enterprise adoption impact.
Lenovo + NetApp Making Moves, The Feds on Security, and Dion's Predictions - Six Five Webcast - Infrastructure Matters
Camberley Bates
Keith Townsend
Dion Hinchcliffe
Camberley Bates, Keith Townsend & Dion Hinchcliffe

Lenovo + NetApp Making Moves, The Feds on Security, and Dion’s Predictions – Six Five Webcast – Infrastructure Matters

Dion Hinchcliffe, Camberley Bates, and Keith Townsend share insights on Lenovo and NetApp's strategic directions, the federal government's evolving approach to cybersecurity, and forward-looking predictions for the tech industry.
Exploring the Future of Technology with LogicMonitor's CEO - The View From Davos
Daniel Newman

Exploring the Future of Technology with LogicMonitor’s CEO – The View From Davos

Christina Kosmowski, CEO at LogicMonitor, joins our hosts to share her insights on leading a tech company towards innovative horizons and addressing the challenges of digital transformation.
The View from Davos with Workday CTO Jim Stratton
Daniel Newman

The View from Davos with Workday CTO Jim Stratton

Jim Stratton, CTO at Workday, shares his insights from the Davos Forum, discussing key technology trends and Workday's role in shaping the future of global business landscapes.
Can WalkMe’s Refocused Strategy Drive New Logo Acquisition and Revenue Growth?
Keith Kirkpatrick

Can WalkMe’s Refocused Strategy Drive New Logo Acquisition and Revenue Growth?

At WalkMe’s Analyst Day, Company Executives Laid Out a Compelling Plan to Leverage the Strengths of New Parent SAP and Sister Companies
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights into WalkMe’s 2025 Analyst Day, which covered the company’s current products and roadmap, corporate strategy and direction, and current go-to-market initiatives.
How VCs Are Supporting AI & Sustainability - Helena Capital - The View From Davos
Daniel Newman

How VCs Are Supporting AI & Sustainability – Helena Capital – The View From Davos

Sarah Antor, Founder & General Partner at Helena Capital, joins Daniel Newman sharing her insights on technology's pivotal role in investment and the emerging trends from the Davos conference.
AI & Us: Building an AI-Skilled Workforce: Overcoming Talent Gaps in GenAI Adoption - Six Five Media
David Nicholson

AI & Us: Building an AI-Skilled Workforce: Overcoming Talent Gaps in GenAI Adoption – Six Five Media

Vivek Mohindra of Dell Tech and Cynthia Breazeal from MIT Media Lab join Dave Nicholson to discuss overcoming the AI skills gap and crafting the future workforce.
Google Announces Inclusion of Gemini Within Its Workspace
Keith Kirkpatrick

Will Google’s New Pricing Model Spur Usage of Gemini Leading to AI Revenue?

Microsoft and Salesforce Are Going All-In on Consumption Pricing and Google May Not Be Far Behind
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on Google’s inclusion of Gemini within its Workspace Business and Enterprise editions, and discusses how this may spur greater demand for generative AI tools.
The Main Scoop, Episode 29: IT Economics Uncovered: Choosing the Right Tech for Business Growth
Daniel Newman

The Main Scoop, Episode 29: IT Economics Uncovered: Choosing the Right Tech for Business Growth

Dr. Howard Rubin, CEO at Rubin Worldwide, joins Greg Lotko and Daniel Newman to reveal how strategic technology investments drive superior economic results.
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