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Author: Tiffani Bova

August 1, 2025
 

Will an Infusion from Salesforce and ServiceNow in Genesys Drive Similar Deals?

Keith Kirkpatrick and Tiffani Bova at Futurum share their insights on Salesforce’s and ServiceNow’s joint $1.5 billion investment into CX provider Genesys, and discuss how each firm will benefit from...
Tiffani Bova
 & 
July 7, 2025

Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy

In our latest market study, Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy, Futurum uncovers the strategies and results from top-performing ISVs and channel partners...
Alex Smith
Tiffani Bova
 & 
Scaling Smarter: Empowering Partners to Deploy AI with Ease - Six Five On the Road
May 13, 2025

Scaling Smarter: Empowering Partners to Deploy AI with Ease – Six Five On the Road

Kareem Yusuf, Ph.D. at IBM joins Tiffani Bova to discuss how IBM is enabling partners to deploy AI with ease, leveraging open ecosystems for innovation and growth....
Tiffani Bova
Unpacking SMB AI Adoption with Dell Technologies - Six Five Media
April 25, 2025

Unpacking SMB AI Adoption with Dell Technologies – Six Five Media

Erik Day, Senior VP at Dell Technologies, joins Tiffani Bova to discuss the exciting AI adoption landscape for SMBs and Dell's unique offerings in this space....
Tiffani Bova
Partnering For Success: Field Alignment, Earnings, and Readiness with Google Cloud- Six Five On the Road
April 17, 2025

Partnering For Success: Field Alignment, Earnings, and Readiness with Google Cloud- Six Five On the Road

Colleen Kapase, VP at Google Cloud, joins Tiffani Bova to share insights on enhancing partner opportunities and harnessing AI for growth....
Tiffani Bova
Channel Partner Ecosystem is Ready to Capitalize on Generative AI
April 4, 2025

Channel Partner Ecosystem is Ready to Capitalize on Generative AI

Alex Smith, VP Channels & Tiffani Bova, Chief Research Officer at The Futurum Group, share their insights on the latest Futurum Partner Ecosystem Survey....
Alex Smith
Tiffani Bova
 & 
The Future of Agentic AI and Its Impact on Customer Experience - Six Five On The Road
March 26, 2025

The Future of Agentic AI and Its Impact on Customer Experience – Six Five On The Road

Loni Stark, Vice President at Adobe, joins Tiffani Bova to discuss the transformative potential of Agentic AI in elevating customer experiences, highlighting real-world success stories and Adobe's visionary approach....
Tiffani Bova
Futurum Research Unveils 5 Key Predictions Shaping the 2025 Partner Ecosystem
January 21, 2025

Futurum Research Unveils 5 Key Predictions Shaping the 2025 Partner Ecosystem

Alex Smith, VP Channels Research and Tiffani Bova, Chief Research Officer at The Futurum Group share their insights on major themes that will impact channel and partner professionals in 2025....
Alex Smith
Tiffani Bova
 & 
Salesforce Pitches New Agentforce 2.0 as a Digital Labor Platform
December 18, 2024

Salesforce Pitches New Agentforce 2.0 as a Digital Labor Platform

Nick Patience, AI Practice Lead and Tiffani Bova, Chief Strategy and Research Officer at The Futurum Group share their insights on Salesforce new Agentforce 2.0 digital labour platform and how...
Tiffani Bova
Tiffani Bova
 & 

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