California Plants a Flag in Deepfakes–Futurum Tech Podcast

On this week’s edition of the Futurum Tech Podcast we are talking about deepfakes and the influence they will have on society. We also talk about the HPE Open House, Intel’s new price reduction on its chips, cybersecurity and Microsoft’s big launch this past week. We will round this out talking about a new Zero Day and then finally, what is government and society going to do to solve this deepfake problem?

How Technology is Transforming Healthcare

How Technology is Transforming Healthcare

Technology is transforming healthcare at a rapid pace. From direct-to-consumer products that can allow patients to track and monitor their own health, to the impact telehealth is having on rural healthcare, to how wearables and AI are changing the game when it comes to patient care, to how AI and machine learning are diagnosing PTSD — there’s much to be excited about.

Capital One Hacker Indictment–How it Could Impact Amazon–Futurum Tech Podcast

On this edition of Futurum Podcast, we are addressing the Capital One, AWS hacking fiasco, Apple security issues with iOS, and its MacBook, Huawei’s ability to adapt to life beyond not being part of the Android ecosystem, and Ericsson’s partnership with Deutsche Telekom, and delivering new public, private mobile solutions to industrial campus networks. Our […]

How to Succeed with RPA — Adjust Your Thinking

RPA success begins with adjusting your thinking

Success with RPA is all about adjusting your thinking. That’s what digital transformation is all about—it’s not the technology, it’s about people. In the past we weren’t looking for (or thinking about) things like “how do we make this easier for employees” or “how do we make this better for the customer.” Now we are thinking about these things, and we’re building processes that think the way that employees think, or want and we’re focusing on what customers want and need from us.

Best Buy Moves Deeper into Senior Healthcare with Acquisition of Critical Signal Technologies

Best Buy senior health

Best Buy moves deeper into healthcare in general and the senior care market in particular with the acquisition of Critical Signal Technologies. Both Great Call and CST complement Best Buy’s existing customer care capabilities Geek Squad (tech support) and In-Home Advisors. These two customer care teams will be able to support senior citizens in the home, as well as provide senior health care. It also protects and pivots a traditional retail brand originally known as a great place to buy a computer or a TV into something much, much more.

Identity Authentication Startup Auth0 Raises $103M, Reaches Billion Dollar Valuation

Auth0

A security first mindset is critical for businesses of all sizes today. According to data from the 2018-2019 Global Application and Network Security Report, the average cost of a cyberattack (estimated) is more than $1 million, and for those organizations who calculate real costs rather than estimate the impact of a breach, the cost is in the $1.67M range. Not at all surprising that a company like Auth0, focusing on identity authentication, has reached a billion dollar valuation. More to come on that front, for sure.I

Salesforce Takes a Very Public Stand Against Guns

Salesforce

Salesforce continues its commitment to corporate social activism by taking a very pubic stand against guns with its latest modification to its Acceptable Use Policy. The company is not alone on this front, joined by companies including Shopify, Dick’s Sporting Goods, Walmart, Levi’s, and others.

AI Predicts Who Survives Game of Thrones [No Secrets Spilled!]

ai predicts who wins game of thrones

Artificial intelligence assists humans to resolve the far-reaching problems of our time. One of the most critical questions top of mind right now is this: Who will survive the Game of Thrones? AI can predict a lot of things and, apparently, AI predicts who survives Game of Thrones. Read on, I’m not spilling secrets. Business […]

Consuming Your Right Mix of Hybrid Cloud

right mix of hybrid cloud

If you have a massive amount of data to store, but you’re worried about sensitive information getting into the wrong hands, hybrid cloud computing may be the right option for you. This modern way of storing important data is considered the best of both worlds, since you can pick which files you’ll store in the […]

Wells Fargo CEO Steps Down in Ongoing Financial Industry Drama

Wells Fargo CEO steps down

In financial industry news of the day, Wells Fargo CEO Tim Sloan is stepping down, effective immediately. While currently the CEO, Sloan operated as the company COO during the time the company was in the midst of the scandals that rocked Wells Fargo and dealt one of the most well-known financial brands a series of […]

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The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

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To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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