Scaling IoT Across Multiple Factories —From POC to Production

Scaling IoT

Many manufacturers, while intrigued by the opportunities presented by the Internet of Things (IoT), haven’t yet fully embraced integrating IoT technology into their operations. Why not? The reason we hear most often is that they don’t quite know where to start. If you can relate and want to get started learning about everything from scaling […]

Human Capital Management Platforms Too Hard to Manage?

Human Capital Management Platforms

These days, many HR departments use Human Capital Management (HCM) platforms as a way to keep track of and manage all employee details. Intended to make life simpler for HR departments and employees alike, HCMs seem like a great idea. Unfortunately, in many instances, HCM platforms aren’t delivering the value companies expected and, in fact, […]

The State of Workplace Transformation [Research Report]

workplace transformation

Technology has without question changed—and will continue to change and revolutionize the way we work and live. Technology impacts society, businesses, and individuals and pretty much everything we do, on a daily basis. The way we communicate is impacted by technology, the way we work and collaborate is impacted by technology, and the way we […]

Chinese Facial Recognition Database Exposes 2.5 Million People

Chinese Facial Recognition Database

An artificial intelligence company operating a facial recognition system in China recently left its database exposed online, leaving the personal information of some 2.5 million Chinese citizens vulnerable. Considering how much the Chinese government relies on facial recognition technology, this is a big deal—for both the Chinese government and Chinese citizens. What Happened With This […]

Apple Samsung Deal Was a Crucial Move for Apple

Apple Samsung deal is all about Apple's next steps

Apple’s deal with Samsung, making its iTunes app available on Samsung’s 2019 Smart TVs, was a crucial move for Apple and its future in the world of streaming media offerings. Why the Apple Samsung Deal Matters  Here’s a simple explanation illustrating why the Apple Samsung deal matters so much. I have an Apple TV device. […]

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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