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Author: Shelly Kramer

Shelly Kramer

Amazon Web Services Re-Awarded $10 Billion ‘Wild and Stormy’ NSA Contract After Microsoft Dispute

Futurum principal analyst Shelly Kramer reacts to Amazon Web Services being re-awarded a $10 Billion contract from the National Security Agency — despite contestation by Microsoft — with insight into the implications of AWS’s victory.
Shelly Kramer

Newly Unveiled Google Cloud Consumption Packs are Designed to Accelerate Cloud Adoption

Futurum’s principal analyst Shelly Kramer takes a look at Google Cloud’s release of nine consumption packs designed to accelerate cloud adoption for partners and their clients, and the impact of Google Cloud’s facilitation of the journey to the cloud.
Shelly Kramer

T-Mobile Seeks Authorization for 6 GHz Band Wi-Fi Testing

Futurum’s principal analyst Shelly Kramer responds to T-Mobile’s initiative to test Wi-Fi capabilities and performance within unlicensed portions of the 6 GHz band spectrum, with analysis of the company’s intentions and innovative potential.
Shelly Kramer

Ogilvy UK Takes a Stand for Authenticity in Influencer Marketing

Futurum’s lead analyst Shelly Kramer responds to Ogilvy UK’s plan to phase out collaboration with influencers who edit their faces and bodies with insight into the social impact of authenticity and diversity in modern marketing practices.
Shelly Kramer

New Bipartisan Healthcare Cybersecurity Act Aims to Improve Protection Efforts

Futurum principal analyst Shelly Kramer examines cybersecurity concerns facing healthcare institutions with insight into the potential impact of the recently-introduced bipartisan Healthcare Cybersecurity Act on those organizations and the public.
Shelly Kramer

Nike’s Metaverse Store Paves a Pathway into the Future

Futurum principal analyst Shelly Kramer explores Nike’s entrance into the metaverse with its virtual store Nikeland, taking a look at the innovative opportunities it opens up for ecommerce, virtual products, and a new kind of brand engagement for Nike customers.
Shelly Kramer

Sustainability: The New Business Imperative – Futurum Tech Webcast Interview Series

In this episode of the Futurum Tech Webcast, Interview Series, Futurum principal analyst Shelly Kramer sits down with SAP’s Amanda Mountain, Global Vice President of SAP Digital Commerce for a conversation on Earth Day 2022 about all things sustainability. Sustainability is, without question, the new business imperative, and in this webcast we shared some interesting research about customer thoughts on sustainability, advice on how organizations can plan their sustainability initiatives, and technology solutions designed to help speed progress on the sustainability front along.
Shelly Kramer

The NTIA and the DoD Develop The 5G Challenge Event, a 5G Competition Designed to Spur the Development of 5G

Excerpt: In this video vignette from a recent episode of The 5G Factor, our series devoted to all things 5G, analysts Shelly Kramer and Ron Westfall discuss The 5G Preliminary Challenge, a 5G competition conceived by the NTIA and the U.S. Department of Defense, designed to spur the development of 5G, with a total prize purse of up to $3 million to be awarded.
Shelly Kramer

Cisco Telenor Partnership is All About Addressing the Digital Divide and Spurring Digital Transformation

Cisco Telenor Partnership is All About Addressing the Digital Divide and Spurring Digital Transformation
Shelly Kramer

Salesforce Renames Tableau CRM ‘Salesforce CRM Analytics’

Futurum principal analyst Shelly Kramer provides analysis of Salesforce’s renaming of its Tableau CRM product to Salesforce CRM Analysis and discusses the impact of recently announced features to be rolled out this summer.
Shelly Kramer

Google Cloud’s Retail Search Tool Geared Toward Helping Eliminate Cart Abandonment

Futurum’s principal analyst Shelly Kramer explores Google Cloud’s announcement of the launch of its new Retail Search, a tool designed to help ecommerce retailers address and mitigate cart abandonment and level up on the customer experience front. In combination with Google Cloud’s other retail tools, this is a smart move for Google Cloud as it continues to try and gain traction in the cloud wars.
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