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Mitel Announces Subscription-Based Models for All Flagship Platforms

Futurum’s principal analyst Shelly Kramer explores Mitel’s move to subscription-based models for its flagship platforms. She explores the implications of the move for both customers and for Mitel’s bottom line and how this first of what will likely be many offerings fits perfectly into Mitel’s strategy of meeting customers where they are, serving their present needs, and helping to futureproof their organizations moving forward.

Country Music Awards Partners with Amazon Prime Video for Streaming of Tonight’s Awards Show

Futurum’s Shelly Kramer takes a look at the new twist on awards shows and the partnership between the Academy of Country Music Awards and Amazon Prime Video for live streaming of tonight’s awards show hosted by Dolly Parton. With some interesting benefits for fans, including no commercials, a totally revamped format, and live shopping, could this mean awards shows might never be the same?

Kyndryl Reports Q4 and FY 2021 Revenue Down as Company Takes its First Solo Steps as Independent Unit

Futurum analysts Shelly Kramer and Todd R. Weiss dissect the first earnings report for managed IT services vendor Kyndryl, spun out of IBM in November 2021. Q4 and full year 2021 earnings dropped by single digits compared to one year ago when it was owned by Big Blue. They explore the company’s culture shift post spinoff, as well as its early moves in forming strategic alliances and cloud technology partnerships, as well as establishing training and certification initiatives and what’s ahead.

Ericsson and Kollmorgen Test 5G for Industrial Robots

In this vignette from The 5G Factor, a production of the Futurum Tech Webcast and our series focused on all things 5G, analysts Shelly Kramer and Ron Westfall discuss Ericsson and Kollmorgen teaming up to test 5G for industrial robots and the fact that bodes well for the industry as a whole.

PSA Certified’s 2022 Security Report Shows Turning Point for IoT Security

Futurum’s principal analyst Shelly Kramer explores PSA Certified’s newly released 2022 Security Report, which showcases a comprehensive measure of industry perceptions and intentions around IoT security. Kramer breaks down key findings and offers insights on how the IoT security might change this year.

French Privacy Watchdog Finds Google Analytics Breaches GDPR

Futurum’s principal analyst Shelly Kramer dissects the latest ruling from French privacy watchdog CNIL on illegal trans-Atlantic data transfers through Google Analytics. Kramer breaks down the details of the ruling as well as offers insight on what this means for big tech in the EU.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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