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ServiceNow Knowledge 2022 Update: ServiceNow’s Workplace Indoor Mapping is Wayfinding Tech Designed to Improve the Hybrid Work Employee Experience

Futurum’s principal analyst Shelly Kramer covers news out of ServiceNow’s Knowledge 2022 event last week on the addition of Workplace Indoor Mapping wayfinding technology to the company’s Now Platform. This wayfinding tech is designed to enable employers to address the unique challenges of hybrid work environments and improve today’s employee experience — and it’s pretty cool.

Cloud Banking Fintech Company Thought Machine Doubles Valuation in Funding Round

Futurum principal analyst Shelly Kramer reacts to the doubled valuation of cloud banking fintech firm Thought Machine during a recent Series D round, a signal that there is still room in the expanding cloud market for specialist companies that speed cloud transformation, and takes a look at what’s ahead for Thought Machine.

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The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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