Author: Keith Kirkpatrick

As Employee Usage of AI Apps Accelerates, Shadow AI Can Provide Visibility Into Trends and Educate on Risk
Keith Kirkpatrick, research director, and senior analyst, and Sherril Hanson, senior analyst, at The Futurum Group share insights into the new WalkMe for Shadow AI solution, which provides guardrails and guidance within an employee’s flow of work.
ERP Vendor Leveraging Traditional and Generative AI Across Entire Suite
Keith Kirkpatrick, research director at The Futurum Group, covers NetSuite’s product and feature announcements from SuiteWorld 2023 and discusses the company’s Suite Up approach to growth.
In this episode of Enterprising Insights, Futurum Group Research Directors Keith Kirkpatrick and Mark Beccue, discuss the use of generative AI within enterprise software platforms, and the implications for vendors and customers.
New User Segments To Receive Access To Content-Focused Generative AI Tools
Keith Kirkpatrick, Research Director at The Futurum Group, covers Adobe’s expansion into the Chromebook market and discusses the benefits the company will generate by making its software available to new customer segments.
Pega Announces the Latest Version of Its Chargeback Management Solution Built on a Flexible, Low-Code Platform
Keith Kirkpatrick, Research Director at The Futurum Group, covers the infusion of process AI into Pega Smart Dispute and discusses how the software’s biggest asset is Pega’s low-code platform.
Zendesk AI Incorporates Contextual and Vertical Data To Improve Relevant Engagements
Keith Kirkpatrick, Research Director at The Futurum Group, covers Zendesk’s generative AI announcements and discusses how the company’s focus on delivering intelligent automation helps customers quickly realize cost savings and efficiency goals.
Midmarket Customers to Benefit from Integrated Generative AI Functionality Without the Need for Prompt Engineering
Keith Kirkpatrick, Research Director at The Futurum Group, covers SugarCRM’s generative AI announcements and highlights the company’s five-layer approach to deploying the technology responsibly and effectively.
New Tools Designed To Empower Teams and Accelerate Enterprise Productivity Gains
Keith Kirkpatrick, Research Director at The Futurum Group, covers Automation Anywhere’s new generative AI enhancements to its automation platform and highlights the company’s focus on targeting repetitive task use cases.
Technology Will Drive Greater Quantum Utility in the Near- and Mid-Term
Keith Kirkpatrick, Research Director at The Futurum Group, covers IBM quantum partner Q-CTRL’s quantum error suppression technology and discusses why it will help accelerate the commercial use of quantum technology.
New Employee Assessment Use Case Might Spur Discussions on Trust and Transparency
Keith Kirkpatrick, Research Director at The Futurum Group, covers Workday’s announcement of generative AI functionality being embedded across finance and HR workflows, and discusses the importance of trust and transparency in an enterprise setting.
The Acquisition Targets AI Bots That Will Fold Into Salesforce Service Cloud
The Futurum Group’s Keith Kirkpatrick and Sherril Hanson share their impressions of the Salesforce acquisition of Airkit.ai and discuss how the company’s bots might be integrated into Sales Cloud Einstein.
New Features Such as AI and Automation Are Required To Support Advanced Duties
Keith Kirkpatrick, Research Director at The Futurum Group, covers the SugarCRM State of CRM Survey results, and discusses how the results underscore the major trends occurring with CRM platforms, sales and marketing activities, and the CX market.

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