Smartsheet’s 2024 Product Design: Elevating UX to Meet Modern Business Needs

Keith Kirkpatrick, Research Director at The Futurum Group, shares insights into Smartsheet’s 2024 Product Experience Direction, highlighting its modern design system, scalable workflows, and transformative updates that position it as a strong contender in collaborative work management.
Will Google’s New Pricing Model Spur Usage of Gemini Leading to AI Revenue?

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on Google’s inclusion of Gemini within its Workspace Business and Enterprise editions, and discusses how this may spur greater demand for generative AI tools.
Can SaaS Vendors Deliver Recurring Value via AI Agents?

Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on the challenges facing vendors offering platforms for creating and managing AI agents, and the messaging they will need to use to drive long-term use of their services.
Bridging Human Potential and Technology: Enhancing CX and EX for the Future

In our latest research brief completed in partnership with Aspect, Bridging Human Potential and Technology: Enhancing CX and EX for the Future, we discuss how technology can be used to enhance employee experience by providing workers with the tools and support they need to drive more job satisfaction, greater engagement with the company and its customers, and ultimately help to deliver better customer experiences.
SAP Embeds AI Across SuccessFactors Suite: Transforming Workforce Management

Keith Kirkpatrick, Research Director at The Futurum Group, shares insights on how AI-driven enhancements in the SuccessFactors Suite are improving workforce management with innovations such as the Talent Intelligence Hub and WalkMe integration.
Will Google’s AI Enhancements Help Drive Greater User Adoption?

Nick Patience and Keith Kirkpatrick at The Futurum Group share their insights into Google’s late-2024 AI announcements, and discuss what the company needs to do to drive and retain customer interest in its AI offerings.
Why Companies Need AI Now, Powered by Salesforce

In our latest research brief completed in partnership with Salesforce, Why Companies Need AI Now, Powered by Salesforce, we discuss how AI agents can improve efficiency, productivity, and precision across industries, and drive better customer experiences through human-assisted, automated workflows, and agentic workflows.
Adobe Q4 FY2024 Earnings – Solid Growth, AI Integration, and Market Expectations

Keith Kirkpatrick, Research Director at The Futurum Group, analyzes Adobe’s FY2024 performance. Growth in the Digital Media and Digital Experience segments contributed to record revenue while addressing challenges like the impacts of foreign exchange.
Oracle Q2 FY2025 Results Focus on AI, Healthcare, and Cloud Revenue

Keith Kirkpatrick, Research Director at The Futurum Group, discusses Oracle’s Q2 FY2025 results and AI’s role in Oracle’s cloud revenue growth, its impact on healthcare innovations, and the strategic significance of recurring revenues.
Will Outcomes-Based Pricing Become the Preferred Pricing Model for AI Agents in 2025?

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on the growing use of outcomes-based pricing, spurred on by the growing use of AI. SaaS vendors will need to reassess pricing approaches to attract and retain customers.
Redefining AI Agent Lifecycle Management with Agentforce Testing Center

Keith Kirkpatrick, Research Director at The Futurum Group, discusses Salesforce’s Agentforce Testing Center, highlighting how its tools, such as secure sandboxes, synthetic testing, and analytics, redefine AI agent lifecycle management.
Smartsheet’s Q3 FY2025 Earnings: Strong Financials and Strategic Milestones

Keith Kirkpatrick, Research Director at The Futurum Group, explores Smartsheet’s Q3 FY2025 results, focusing on its 17% revenue growth, customer retention strategies, and the $8.4B acquisition by Blackstone and Vista Equity Partners. What does this mean for its future in enterprise work management?
