Author: Keith Kirkpatrick

Salesforce Survey Finds Generative AI Is Being Used at Work Without Employer Training, Guidance, or Approval
Keith Kirkpatrick, Research Director at The Futurum Group, covers Salesforce’s survey of people using generative AI at work, and discusses the steps organizations should take to ensure safe, ethical, and responsible use.
The Platform Is Designed to Help Enterprises Manage Risk, Transparency, and Compliance Challenges with Generative AI
Keith Kirkpatrick, Research Director at The Futurum Group, covers the anticipated general availability of watsonx.governance and explains why the platform’s features are essential to enterprises seeking to deploy LLMs and generative AI capabilities.
New Management Solution and Products Extensions Are Designed to Improve Zoho’s Finance Platform Ecosystem
Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of several Zoho finance-oriented products and enhancements and discusses how a single platform approach can help unlock more organizational value.
A Conversation with Ken Parmelee, Pegasystems’ Senior Director, Intelligent Automation Strategy, on Generative AI in the Enterprise
Keith Kirkpatrick, Research Director at The Futurum Group, speaks with Ken Parmelee, Pegasystems’ senior director of intelligent automation strategy, about the generative AI landscape, key market issues, and Pega’s new generative AI offerings.
In our latest Research Brief, Enhancing Demand Planning with Microsoft Dynamics 365, completed in partnership with Microsoft, we cover the challenges with managing myriad internal and external data signals that impact demand planning, the growing use of AI for forecasting, and the need to integrate and consolidate data and planning into a single system to improve agility, responsiveness, and accuracy.
Combined Offering Will Help Enterprises Map IT Architecture to Business Processes
Keith Kirkpatrick, Research Director at The Futurum Group, covers SAP’s acquisition of LeanIX and discusses how the additional capabilities will help the company compete for services and management revenue with other cloud providers.
Company Attributes Revenue Target Miss to Larger-Than-Expected Development Costs and Deal Slippage
Daniel Newman and Keith Kirkpatrick of The Futurum Group cover Luminar’s Q3 2023 earnings and discuss the key company strategies and external factors that will help the LiDAR provider’s story resonate more clearly with investors over the next year.
Companies Detail Plans to Build Additional Copilots for Manufacturing, Infrastructure, Transportation, and Healthcare Industries
Keith Kirkpatrick, Research Director at The Futurum Group, covers the announcement of Siemens Industrial Copilot and discusses the Siemens and Microsoft focus on verticals with use cases that can deliver strong ROI from generative AI.
Growth Drivers in Q3 2023 Include New Customer Wins and an Expansion of Consumer Subscribers
The Futurum Group’s Steven Dickens and Keith Kirkpatrick share their insights on Udemy’s Q3 2023 earnings results, driven by customer wins, rising subscriber counts, geographic expansion, and the use of AI across its marketplace platform.
Earnings Growth Powered by Subscription and Cloud Revenue and a Focus on Organic Growth
Daniel Newman, Chief Analyst, and Keith Kirkpatrick, Research Director, at The Futurum Group share their insights on OpenText’s strong Q1 FY 2024 earnings.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick and Senior Analyst Krista Macomber cover enterprise cybersecurity threats, AI’s impact, and best practices for protecting an organization from bad actors.

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