In our latest market brief, The Future of AI-Driven Service Operations, completed in partnership with Zendesk, Futurum Research explores the demand drivers behind AI-enabled service transformation and the ways organizations...
Keith Kirkpatrick, Research Director at Futurum, examines how Google Workspace Studio uses Gemini 3 to enable employees to build no-code AI agents that automate everyday tasks and accelerate complex workflows...
Keith Kirkpatrick, Research Director at Futurum, reviews the key developments in the SaaS software space in 2025 and shares his thoughts on the key market trends expected for 2026....
In our latest market report, Unlocking Enterprise Value: The Real-World Benefits and ROI of SAP’s Embedded Business AI, completed in partnership with SAP, Futurum Research explores how embedded AI—grounded in...
Analysts Nick Patience, Mitch Ashley, Fernando Montenegro, and Keith Kirkpatrick share insights on Microsoft's shift to agent-centric architecture, cementing the role of Agent 365 as the operational control plane and...
Keith Kirkpatrick, Research Director at Futurum, shares his insights into the key differentiating aspects of sales, marketing, and service platforms, based on the assessment conducted by the Futurum Signal Report,...
Keith Kirkpatrick, Research Director at Futurum, shares insights on how new ServiceNow Microsoft AI integrations enhance governance, unify workflows, and connect agents across AI Control Tower, Agent 365, GitHub, and...
Keith Kirkpatrick, Research Director at Futurum, shares his insights on the current AI pricing strategies from major enterprise SaaS vendors, and provides his thoughts on how pricing will evolve as...
Keith Kirkpatrick, Research Director at Futurum, examines Salesforce’s Agentforce Commerce launch as AI-driven shopping traffic surges 119% and retailers prepare for AI agents to influence global Cyber Week orders....
Keith Kirkpatrick, Research Director at Futurum, recaps IFS Industrial X Unleashed and discusses how the company is focusing on delivering AI benefits in the real world around safety, efficiency, and...
Keith Kirkpatrick, Research Director at Futurum, shares his insights on Zoho’s latest Zoho One platform enhancements and discusses the potential impact on the company’s ability to successfully court new enterprise...
In our latest Market Report, Intelligence at Scale: How SAP’s AI Platform Delivers Enterprise-Wide Impact, Futurum Research explores how embedded, platform-based AI helps enterprises move from isolated experiments to measurable,...
Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.
Thank you, we received your request, a member of our team will be in contact with you.
