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Author: Keith Kirkpatrick

OpenAI Frontier Close the Enterprise AI Opportunity Gap—or Widen It
February 9, 2026
 

OpenAI Frontier: Close the Enterprise AI Opportunity Gap—or Widen It?

Futurum Research Analysts Mitch Ashley, Keith Kirkpatrick, Fernando Montenegro, Nick Patience, and Brad Shimmin examine OpenAI Frontier and whether enterprise AI agents can finally move from pilots to production. The...
Mitch Ashley
Fernando Montenegro
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Brad Shimmin
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Should SaaS Vendors Prioritize AI for Vertical or Horizontal Use Cases
February 6, 2026

Should SaaS Vendors Prioritize AI for Vertical or Horizontal Use Cases?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into the various approaches to delivering AI by SaaS vendors, and discusses which ones will drive ROI the fastest....
Can Workday’s AI-Driven Frontline Suite Disrupt WFM for Retail and Hospitality
February 6, 2026
 

Can Workday’s AI-Driven Frontline Suite Disrupt WFM for Retail and Hospitality?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on Workday’s push to enhance frontline workforces through agentic technology, particularly in retail, transportation, and hospitality....
Systems of Agency Agentic AI to Drive $762B Enterprise Software Super-Cycle by 2031
February 4, 2026

Systems of Agency: Agentic AI to Drive $762B Enterprise Software Super-Cycle by 2031

Futurum’s Keith Kirkpatrick reveals a structural reset in enterprise software, forecasting the market to reach $762.1B by 2031 (12.2% CAGR) as budgets pivot from Systems of Record to AI-driven Systems...
Hyperscaler Marketplaces Are the $5.3B Growth Engine for Business Apps
February 4, 2026

Hyperscaler Marketplaces Are the $5.3B Growth Engine for Business Apps

Alex Smith and Keith Kirkpatrick at Futurum share their insights on enterprise software growth through hyperscaler marketplaces....
Alex Smith
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Will Acrobat Studio’s Update Redefine Productivity and Content Creation
January 29, 2026
 

Will Acrobat Studio’s Update Redefine Productivity and Content Creation?

Keith Kirkpatrick, VP and Research Director at Futurum, covers Adobe’s Acrobat Studio updates and provides his assessment of how this will impact the use of software to manage and automate...
Will the U.S. Army’s $5.6B Salesforce Deal Set the Standard for Modernization
January 28, 2026
 

Will the U.S. Army’s $5.6B Salesforce Deal Set the Standard for Modernization?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Salesforce’s $5.6 billion contract with the U.S Army, and discusses the implications for Salesforce, its competitors, and agentic...
Will Microsoft’s “Frontier Firms” Serve as Models for AI Utilization
January 26, 2026
 

Will Microsoft’s “Frontier Firms” Serve as Models for AI Utilization?

Keith Kirkpatrick, VP and Research Director at Futurum, covers the New York Microsoft AI Tour stop and discusses how the company is shifting the conversation around AI from features to...
Will Twilio's Partnership with AEG Redefine Fan Engagement in Live Events
January 26, 2026
 

Will Twilio’s Partnership with AEG Redefine Fan Engagement in Live Events?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the new partnership between Twilio and entertainment company AEG, focusing on improving personalization and engagement in ticketing, sports,...
Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder
January 23, 2026

Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder

Keith Kirkpatrick, Research Director at Futurum, discusses the findings on the Supply Chain Management (SCM) software market, and discusses the key buying criteria that must be considered by vendors operating...
ServiceNow Bets on OpenAI to Power Agentic Enterprise Workflows
January 23, 2026
 

ServiceNow Bets on OpenAI to Power Agentic Enterprise Workflows

Keith Kirkpatrick, Research Director at Futurum, examines ServiceNow’s multi-year collaboration with OpenAI, highlighting a shift toward agentic AI embedded in core enterprise workflows....
Does Smartsheet's Partner Program Transformation Signal Market Consolidation?
January 21, 2026
 

Does Smartsheet’s Partner Program Transformation Signal Market Consolidation?

Keith Kirkpatrick and Alex Smith of Futurum cover Smartsheet’s enhancements to its Aligned Partner Program, which may serve as a key differentiator for the work management platform provider....
Alex Smith
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