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Author: Keith Kirkpatrick

Will Major SaaS Vendors Continue to Evolve Their Pricing Models
November 20, 2025

Will Major SaaS Vendors Continue to Evolve Their Pricing Models?

Keith Kirkpatrick, Research Director at Futurum, shares his insights on the current AI pricing strategies from major enterprise SaaS vendors, and provides his thoughts on how pricing will evolve as...
Salesforce Launches Agentforce Commerce as AI Shopping Traffic Jumps 119%
November 20, 2025
 

Salesforce Launches Agentforce Commerce as AI Shopping Traffic Jumps 119%

Keith Kirkpatrick, Research Director at Futurum, examines Salesforce’s Agentforce Commerce launch as AI-driven shopping traffic surges 119% and retailers prepare for AI agents to influence global Cyber Week orders....
IFS Industrial X: Will the Focus on Physical World Use Cases for AI Resonate?
November 19, 2025
 

IFS Industrial X: Will the Focus on Physical World Use Cases for AI Resonate?

Keith Kirkpatrick, Research Director at Futurum, recaps IFS Industrial X Unleashed and discusses how the company is focusing on delivering AI benefits in the real world around safety, efficiency, and...
Will Zoho One Enhancements Drive More Confidence Among Enterprise Customers
November 19, 2025
 

Will Zoho One Enhancements Drive More Confidence Among Enterprise Customers?

Keith Kirkpatrick, Research Director at Futurum, shares his insights on Zoho’s latest Zoho One platform enhancements and discusses the potential impact on the company’s ability to successfully court new enterprise...
Intelligence at Scale How SAP’s AI Platform Delivers Enterprise-Wide Impact
November 13, 2025

Intelligence at Scale: How SAP’s AI Platform Delivers Enterprise-Wide Impact

In our latest Market Report, Intelligence at Scale: How SAP’s AI Platform Delivers Enterprise-Wide Impact, Futurum Research explores how embedded, platform-based AI helps enterprises move from isolated experiments to measurable,...
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Will Asana’s Teammates Drive Better Collaboration Between Humans and AI Agents
November 12, 2025
 

Will Asana’s Teammates Drive Better Collaboration Between Humans and AI Agents?

Keith Kirkpatrick, Research Director at Futurum, shares his insights on Asana’s Work Innovation Summit, which included new product announcements incorporating AI and AI agents that can augment human workers and...
Microsoft 365 Copilot Expands Researcher Agent with Secure Computer Use
November 4, 2025
 

Microsoft 365 Copilot Expands Researcher Agent with Secure Computer Use

Keith Kirkpatrick, Research Director at Futurum, examines Microsoft 365 Copilot’s Researcher with Computer Use, which securely blends reasoning and real-world action through a sandboxed Windows 365 virtual machine for authenticated...
Adobe MAX 2025: Will Adobe’s Platform Approach Resonate with Enterprises?
November 3, 2025
 

Adobe MAX 2025: Will Adobe’s Platform Approach Resonate with Enterprises?

Futurum's Keith Kirkpatrick and Nick Patience analyze Adobe MAX 2025, highlighting its enterprise focus, Firefly AI expansion, GenStudio enhancements, and focus on trust, governance, and flexible AI pricing....
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Microsoft Introduces New Agents and Benchmarks for Dynamics 365
October 29, 2025
 

Microsoft Introduces New Agents and Benchmarks for Dynamics 365

Keith Kirkpatrick, Research Director at Futurum, shares his insights on Microsoft's new Dynamics 365 agents, which aim to transform business applications from systems of record to systems of action....
Will OpenAI's AI-Native SaaS Spell Trouble for SaaS Incumbents?
October 27, 2025

Will OpenAI’s Foray into Enterprise Software Spell Trouble for SaaS Incumbents?

Keith Kirkpatrick, Research Director with Futurum, covers OpenAI’s entry into the enterprise SaaS market, its launch of AI-native apps, and the implications for established vendors adapting to an evolving, co-opetitive...
Dreamforce Highlights Agentic Enterprise Messaging and Strategy for Salesforce
October 22, 2025
 

Dreamforce Highlights Agentic Enterprise Messaging and Strategy for Salesforce

Keith Kirkpatrick and Nick Patience at Futurum share their insights on the latest news coming out of Dreamforce, and discuss the steps Salesforce must take to execute on its Agentic...
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The Importance of Strategic Portfolio Management and Data-Driven Planning for Modern Enterprises
October 21, 2025

The Importance of Strategic Portfolio Management and Data-Driven Planning for Modern Enterprises

In our latest Market Report, The Importance of Strategic Portfolio Management and Data-Driven Planning for Modern Enterprises, developed in partnership with IBM, Futurum Research examines how enterprises are using modern...
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