Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Adobe's CX Enterprise Coworker redefines marketing orchestration through agentic AI, positioning enterprises to move beyond...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Smartsheet's Smart Assist integration strategy with multiple AI vendors positions the platform as a central...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Five9's Fusion partner ecosystem deepens integrations with Salesforce, ServiceNow, and Epic to drive AI-powered omnichannel...
The Futurum Group’s Keith Kirkpatrick and Brad Shimmin share their insights on Zoho’s Nathu La server, and discuss the impact on the SaaS market, end customers, and Zoho’s competitors....
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Atos' large-scale agentic AI deployment signals accelerating enterprise adoption of autonomous AI agents across regulated sectors....
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Creatio's Unlimited Enterprise model eliminates per-user licensing constraints, forcing software vendors to rethink pricing in an AI-native...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Pega Infinity 26 eliminates unpredictable AI costs with outcome-based flat-rate pricing, reshaping enterprise automation investments....
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Pega's Customer Engagement Studio uses agentic AI to unify marketing, accelerate campaigns, and enforce governance at enterprise...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Samsara's Connected Operations Platform is reshaping enterprise software priorities, with buyers increasingly demanding integrated, AI-driven...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's AI-Native North Star Architecture uses agentic AI to embed unified intelligence, context-aware reasoning, and governance across...
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Motive's Entitlement Server partnership with Latin American carriers unlocks new revenue streams through satellite connectivity,...
Salesforce acquired m3ter to embed consumption-based billing into Agentforce Revenue Management, positioning itself to lead the enterprise shift toward flexible, usage-based pricing models....
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