Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into Canva’s expansion of its Claude AI connector and discusses the potential impact on competitors such as Adobe, Microsoft,...
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights around the recent selloff of major SaaS vendors, fueled by fears of an AI-native software takeover, and provides his...
Keith Kirkpatrick, VP & Research Director at The Futurum Group, examines Qualtrics’ appointment of Jason Maynard as CEO and what tighter execution, AI adoption, and product focus could mean for...
Futurum Research Analysts Mitch Ashley, Keith Kirkpatrick, Fernando Montenegro, Nick Patience, and Brad Shimmin examine OpenAI Frontier and whether enterprise AI agents can finally move from pilots to production. The...
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into the various approaches to delivering AI by SaaS vendors, and discusses which ones will drive ROI the fastest....
Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on Workday’s push to enhance frontline workforces through agentic technology, particularly in retail, transportation, and hospitality....
Futurum’s Keith Kirkpatrick reveals a structural reset in enterprise software, forecasting the market to reach $762.1B by 2031 (12.2% CAGR) as budgets pivot from Systems of Record to AI-driven Systems...
Keith Kirkpatrick, VP and Research Director at Futurum, covers Adobe’s Acrobat Studio updates and provides his assessment of how this will impact the use of software to manage and automate...
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Salesforce’s $5.6 billion contract with the U.S Army, and discusses the implications for Salesforce, its competitors, and agentic...
Keith Kirkpatrick, VP and Research Director at Futurum, covers the New York Microsoft AI Tour stop and discusses how the company is shifting the conversation around AI from features to...
Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the new partnership between Twilio and entertainment company AEG, focusing on improving personalization and engagement in ticketing, sports,...
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