Keith Kirkpatrick, Research Director at Futurum, examines Salesforce’s Spring ’26 Release and its Agentic Enterprise strategy, focusing on how shared context across AI agents is reshaping sales, service, and commerce...
Keith Kirkpatrick, Research Director at Futurum, shares his insights into Google’s Gemini Enterprise for Customer Experience, and discusses the core guardrails and capabilities required to drive adoption by customers....
Keith Kirkpatrick, Research Director at Futurum, examines SAP’s NRF 2026 announcement and how a SAP retail AI operating system embeds AI across planning, operations, commerce, and fulfillment to drive consistency...
Keith Kirkpatrick, Research Director with Futurum, shares his insights on Zoho’s latest finance-focused releases, Zoho Spend and Zoho Billing Enterprise Edition, further underscoring Zoho’s drive to illustrate its enterprise-focused capabilities....
Keith Kirkpatrick, Research Director at Futurum, shares his insights into the marketing and positioning practices of major SaaS vendors, and discusses how they need to refine their approach to attract...
Keith Kirkpatrick, Research Director at Futurum, reveals key findings from comprehensive enterprise software market research, focusing on the CCaaS software market, which is dominated by Genesys, Cisco, Five9, and RingCentral....
Keith Kirkpatrick, Research Director at Futurum, shares his insights into IFS’ acquisition of WMS provider Softeon, and provides his assessment on the impact to IFS’s market position and the overall...
Keith Kirkpatrick, Research Director with Futurum, covers WalkMe’s 2025 Analyst Day, and discusses the company’s key pillars for driving success with enterprise software in an AI- and agentic-dominated world heading...
In our latest market brief, The Future of AI-Driven Service Operations, completed in partnership with Zendesk, Futurum Research explores the demand drivers behind AI-enabled service transformation and the ways organizations...
Keith Kirkpatrick, Research Director at Futurum, examines how Google Workspace Studio uses Gemini 3 to enable employees to build no-code AI agents that automate everyday tasks and accelerate complex workflows...
Keith Kirkpatrick, Research Director at Futurum, reviews the key developments in the SaaS software space in 2025 and shares his thoughts on the key market trends expected for 2026....
In our latest market report, Unlocking Enterprise Value: The Real-World Benefits and ROI of SAP’s Embedded Business AI, completed in partnership with SAP, Futurum Research explores how embedded AI—grounded in...
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