Author: Keith Kirkpatrick

The Company Is Focused On Solving Customers’ Problems Through AI and Automation and Is Willing to Stake Its Revenue on Its Platform’s Ability to Resolve Issues Efficiently at Scale
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on Zendesk Relate, announcing the company’s Resolution Platform, Employee Service Suite, and the full embrace of an outcome-based pricing model.
In our latest research brief completed in partnership with Epicor, Leveraging Epicor’s Grow Data Platform for Better Insights and Improved CX, we discuss the key reasons to utilize a CDP, discuss the critical features and technologies that underpin the most useful and powerful CDPs, and the key benefits that can be derived by using a CDP. We also provide an overview of Epicor’s Grow Data Platform, discuss its key architecture and benefits, and investigate how artificial intelligence is being embedded throughout the platform.
In our latest white paper completed in partnership with Epicor, Unveiling the Power of Unified Data: A Deep Dive into Epicor’s Grow Data Platform, we discuss the key reasons to utilize a CDP, discuss the critical features and technologies that underpin the most useful and powerful CDPs, and the key benefits that can be derived by using a CDP. We also take a deep dive into Epicor’s Grow Data Platform, focusing on the key points of differentiation offered by the platform, discuss its key architecture and benefits, and investigate how artificial intelligence is being embedded throughout the platform.
Smartsheet Enables Project Standardization, Dashboard-Driven Reporting, and Measurable Efficiency Improvements Across Enterprise Functions
Keith Kirkpatrick, Research Director at The Futurum Group, shares insights into how enterprise clients use Smartsheet to improve execution speed, reporting visibility, and operational efficiency across distributed project teams.
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on the importance of orchestration tools for helping customers realize ROI from AI agent deployments that reach across disparate applications, systems, and vendors.
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into the ERP software category, and discusses the importance of smaller vendors highlighting industry-specific features to attract new customers.
The New Platform Release Features Several Tools and Features Designed to Speed Up Agent Development and Deployment, Which Is a Major Challenge for Most Enterprise Customers
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights into ServiceNow’s announcements around the Yokohama platform release and the acquisition of Moveworks.
With Record RPO Growth and Strong Cloud Momentum, Oracle Forecasts Accelerating Revenue Expansion Into FY 2026, Driven by AI Demand and Hyperscaler Partnerships
Keith Kirkpatrick and Daniel Newman at The Futurum Group examine Oracle’s Q3 FY 2025 earnings, highlighting record RPO growth, expanding AI infrastructure, and deepening multi-cloud adoption.
Agentic AI Has Become the Latest Must-Have Technology, and May Become the Flagship Offering at Large Technology Companies
Keith Kirkpatrick and Dion Hinchcliffe at The Futurum Group share insights into AWS’s announcement around the formation of an agentic AI group, and discuss potential product offerings for the cloud giant in the enterprise space.
Google Is Heavily Leveraging Its Cloud, Compute, and Security Offerings and Newly Minted Agentspace Strategy to Woo Public Sector and Education Customers
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on the Gen AI Live & Labs Event, which focused on Google’s activity in the public sector and education market.
WalkMe’s 2025 State of Digital Adoption Report Highlights the AI Readiness Gap
Keith Kirkpatrick, Research Director at The Futurum Group, examines WalkMe’s 2025 report on the AI adoption gap, enterprise inefficiencies, and the role of digital adoption in maximizing AI ROI.

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