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Author: Keith Kirkpatrick

Hyperscaler Marketplaces Are the $5.3B Growth Engine for Business Apps
February 4, 2026

Hyperscaler Marketplaces Are the $5.3B Growth Engine for Business Apps

Alex Smith and Keith Kirkpatrick at Futurum share their insights on enterprise software growth through hyperscaler marketplaces....
Alex Smith
 & 
Will Acrobat Studio’s Update Redefine Productivity and Content Creation
January 29, 2026
 

Will Acrobat Studio’s Update Redefine Productivity and Content Creation?

Keith Kirkpatrick, VP and Research Director at Futurum, covers Adobe’s Acrobat Studio updates and provides his assessment of how this will impact the use of software to manage and automate...
Will the U.S. Army’s $5.6B Salesforce Deal Set the Standard for Modernization
January 28, 2026
 

Will the U.S. Army’s $5.6B Salesforce Deal Set the Standard for Modernization?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Salesforce’s $5.6 billion contract with the U.S Army, and discusses the implications for Salesforce, its competitors, and agentic...
Will Microsoft’s “Frontier Firms” Serve as Models for AI Utilization
January 26, 2026
 

Will Microsoft’s “Frontier Firms” Serve as Models for AI Utilization?

Keith Kirkpatrick, VP and Research Director at Futurum, covers the New York Microsoft AI Tour stop and discusses how the company is shifting the conversation around AI from features to...
Will Twilio's Partnership with AEG Redefine Fan Engagement in Live Events
January 26, 2026
 

Will Twilio’s Partnership with AEG Redefine Fan Engagement in Live Events?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the new partnership between Twilio and entertainment company AEG, focusing on improving personalization and engagement in ticketing, sports,...
Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder
January 23, 2026

Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder

Keith Kirkpatrick, Research Director at Futurum, discusses the findings on the Supply Chain Management (SCM) software market, and discusses the key buying criteria that must be considered by vendors operating...
ServiceNow Bets on OpenAI to Power Agentic Enterprise Workflows
January 23, 2026
 

ServiceNow Bets on OpenAI to Power Agentic Enterprise Workflows

Keith Kirkpatrick, Research Director at Futurum, examines ServiceNow’s multi-year collaboration with OpenAI, highlighting a shift toward agentic AI embedded in core enterprise workflows....
Does Smartsheet's Partner Program Transformation Signal Market Consolidation?
January 21, 2026
 

Does Smartsheet’s Partner Program Transformation Signal Market Consolidation?

Keith Kirkpatrick and Alex Smith of Futurum cover Smartsheet’s enhancements to its Aligned Partner Program, which may serve as a key differentiator for the work management platform provider....
Alex Smith
 & 
Five9 Expands Google Cloud Partnership With a Unified Enterprise CX AI Platform
January 16, 2026
 

Five9 Expands Google Cloud Partnership With a Unified Enterprise CX AI Platform

Keith Kirkpatrick, Research Director at Futurum, examines Five9’s expanded partnership with Google Cloud and the launch of a joint Enterprise CX AI offering integrating Gemini Enterprise and Vertex AI....
Will Vendors Enable More Complex Agentic Workflows in 2026
January 15, 2026

Will Vendors Enable More Complex Agentic Workflows in 2026?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into the development of more complex agentic AI workflows and provides key examples of leading SaaS vendors that are developing these...
Salesforce’s Slackbot Goes GA - Is This the Real Test for Agentforce
January 15, 2026
 

Salesforce’s Slackbot Goes GA – Is This the Real Test for Agentforce?

Keith Kirkpatrick, Research Director at Futurum, examines Slackbot general availability and how Salesforce is operationalizing Agentforce 360 by embedding a permissioned, context-aware AI agent directly into Slack workflows....
Salesforce’s Agentic Enterprise Push Highlights the Role of Context
January 15, 2026
 

Salesforce’s Agentic Enterprise Push Highlights the Role of Context

Keith Kirkpatrick, Research Director at Futurum, examines Salesforce’s Spring ’26 Release and its Agentic Enterprise strategy, focusing on how shared context across AI agents is reshaping sales, service, and commerce...

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