Author: Keith Kirkpatrick

A Combination of GenAI and 40+ Years of Business Process Data Powers New Tool
Keith Kirkpatrick, Research Director with The Futurum Group, covers Pegasystems’ new genAI-based application planning tool, Blueprint, and discusses the forthcoming capability that will further enhance its value.
Matt Healy, Director of Product Marketing at Pega, joins Keith Kirkpatrick to share his insights on Pega's AI vision and the revolutionary Blueprint technology's role in transforming application development.
Tara DeZao, Director of Product Marketing at Pega, joins Keith Kirkpatrick to share her insights on the transformative impact of Generative AI in marketing. Delving into ethical data practices and how these technologies are reshaping advertising strategies.
Company’s Strength Across Clouds Delivers Record Quarterly Revenue
Keith Kirkpatrick and Daniel Newman with The Futurum Group, cover Adobe’s Q2 FY2024 earnings, and the products, segments, and approaches that have propelled the company to a record quarterly revenue figure.
Strong Customer Stories and a ‘Blueprint’ for the Future of Application and Workflow Development Are the Highlights From the Show
Keith Kirkpatrick, Research Director with The Futurum Group, covers PegaWorld 2024 and discusses the key insights and news to come out of the company’s user conference.
In this episode of Enterprising Insights, host Keith Kirkpatrick discusses recent contact center product announcements, focusing specifically on news from Microsoft Dynamics 365 Contact Center and Cisco’s Webex Contact Center.
In this research brief, How Automated Batch Release Management Can Transform the Pharmaceutical and MedTech Industries and Enhance Patient Care-- done in partnership with SAP-- we address the challenges faced by pharmaceutical manufacturers with managing the batch release process, discuss the best practices for automating this process, and discuss SAP’s solution designed to specifically address these challenges.
Generative AI Assistant Tech Leverages Company Data and Strict Privacy Controls to Deliver Enterprise-Grade Experiences
Keith Kirkpatrick, Research Director with The Futurum Group, covers Adobe’s general availability release of Adobe Experience Platform AI Assistant, and discusses the strategy Adobe needs to take around AI safety messaging in the future.
Real-Time Data and Intelligence Designed to Help Field Service Workers Monitor and Maintain Physical Assets
Keith Kirkpatrick, Research Director with The Futurum Group, covers Salesforce’s new asset-management enhancements, and discusses how these tools are integral to the company’s success in the competitive manufacturing and industrial verticals.
Two New Features – Automatic CSAT Generation and Agent Burnout Detection – Help the Solution Stand Apart from the Crowd
Keith Kirkpatrick, Research Director with The Futurum Group, covers Cisco’s new CCaaS enhancements that are powered by AI, and are designed to improve both agent and customer experiences.
In this engaging episode of the Six Five On the Road, our hosts dive into how Zoho's comprehensive suite of applications is revolutionizing businesses from SMBs to large enterprises, detailing the transformational impact of Zoho's products across various sectors.
ERP Vendor Leans Into Industry Expertise, AI, and Automation Within Workflows
Keith Kirkpatrick, Research Director with The Futurum Group, covers Epicor Insights 2024, and discusses the new Epicor Grow portfolio, Epicor Prism, and industry-specific AI-powered products announced at the conference.

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