Author: Keith Kirkpatrick

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses Tableau Conference 2024, as well as recent earnings news from major enterprise application vendors.
Steven Dickens, VP and Practice Lead, and Keith Kirkpatrick, Research Director, at The Futurum Group, share their insights on a new partnership between SAP and IBM, which is designed to revolutionize ERP via AI.
Solution Enables AI Models to Leverage Salesforce Knowledge and Third-Party Resources
Keith Kirkpatrick, Research Director with The Futurum Group, covers Unified Knowledge for Einstein for Service, which is designed to expand the amount of data upon which Einstein Copilot can act upon to improve customer service inquiries.
Research Director Keith Kirkpatrick discusses the Oracle Analyst Summit, a survey on the changing nature of service organizations from Salesforce, and brief commentary on the plethora of earnings announcements from SaaS vendors.
Growth Powered by Rising Revenue in Communications and Segment Businesses
The Futurum Group’s Daniel Newman and Keith Kirkpatrick share their insights on Twilio’s Q1 2024 earnings and discuss the elements that the company must address to move forward in the year ahead.
Q3 FY 2024 Revenue Reached $1.4 Billion, Up 16.3% YoY
The Futurum Group’s Daniel Newman and Keith Kirkpatrick share their insights on OpenText’s strong Q3 fiscal 2024 earnings.
Visualizing a Sharper Message to the Market, Partners, and Core Users
Keith Kirkpatrick, Research Director with The Futurum Group, discusses Tableau Conference 2024 and provides his take on the company’s strategy for moving ahead in a competitive and evolving market for data visualization software.
The ERP Giant Is Leaning into AI and Healthcare
Keith Kirkpatrick, Research Director with The Futurum Group, discusses Oracle’s focus on customer experience (CX) enhancements within its Fusion Cloud CCX Suite, as well as the company’s further penetration into the healthcare space.
Our latest report, Market Insight Report: Field Service Software, discusses how field service software can drive greater operational efficiency and ensure tasks are completed with precision.
In this episode, Keith Kirkpatrick speaks with Gina Whitty, Product Management, CCaaS + AI at GoTo, about the challenges faced by SMBs and mid-market companies that are trying to undergo a digital transformation.
In our latest research brief, Prioritizing EX and CX Via Digital Transformation and AI, done in partnership with GoTo, we explore the value proposition of such a transformation, the challenges faced by mid-market and SMBs, best practices for modernization initiatives, and the key considerations when selecting vendors to enable successful digital transformations of contact centers.
CX Provider Focusing on Delivering Innovation Without Disruption
Keith Kirkpatrick, Research Director at The Futurum Group, covers the messaging and insights from Avaya’s industry analyst summit and discusses the challenges and opportunities the company will face in a competitive marketplace.

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