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Author: Alex Smith

Lenovo Makes a Splash at CES; Debuts Tech World with Major Device and AI Infrastructure Announcements
January 9, 2026
 

Lenovo Makes a Splash at CES; Debuts Tech World with Major Device and AI Infrastructure Announcements

Alex Smith and Olivier Blanchard at The Futurum Group share their insights on the key announcements at Lenovo Tech World 2026....
Alex Smith
Olivier Blanchard
 & 
The Journey to Agentic Commerce Has Begun, and Marketplaces Will Be at the Nexus – Report Summary
January 8, 2026

The Journey to Agentic Commerce Has Begun, and Marketplaces Will Be at the Nexus – Report Summary

Alex Smith, analyst at Futurum, shares insights on how autonomous AI agents and new interoperability standards are redefining B2B transactions and positioning cloud marketplaces as the nexus of the digital...
Alex Smith
Hyperscaler Marketplace Spending Surges as Enterprises Shift Software Budgets
December 17, 2025

Hyperscaler Marketplace Spending Surges as Enterprises Shift Software Budgets

Alex Smith, Research Director at Futurum, shares insights from new research showing hyperscaler marketplace spending surpassing $21B in 2025 and accelerating toward $42B by 2029 as enterprises shift software procurement...
Alex Smith
AWS re:Invent 2025: Wrestling Back AI Leadership
December 5, 2025
 

AWS re:Invent 2025: Wrestling Back AI Leadership

Futurum analysts share their insights on how AWS re:Invent 2025 redefines the cloud giant as an AI manufacturer. We analyze Nova models, Trainium silicon, and AI Factories as AWS moves...
Mitch Ashley
Fernando Montenegro
Brad Shimmin
Alex Smith
, , ,  & 
Are Partners Ready to Engineer the Next Wave of AI Data Center Disruption - Report Summary
November 21, 2025

Are Partners Ready to Engineer the Next Wave of AI Data Center Disruption? – Report Summary

Alex Smith, Analyst at Futurum, shares his insights on how channel partners must evolve beyond product resale to master complex engineering skills for the expanding AI data center market, including...
Alex Smith
Cisco Partner Summit 2025 Does Cisco have the Right End-to-End AI Story
November 7, 2025
 

Cisco Partner Summit 2025: Does Cisco have the Right End-to-End AI Story?

Alex Smith, Vice President at Futurum, shares his insights on Cisco’s bold strategy to own the AI-era infrastructure with the launch of Unified Edge and a Splunk-powered security fabric....
Alex Smith
NetApp Insight 2025 Will AI Unlock New Growth for the Storage Market
October 17, 2025
 

NetApp Insight 2025: Will AI Unlock New Growth for the Storage Market?

Alex Smith, Vice President at The Futurum Group, shares highlights from NetApp Insight 2025: The debut of AFX and AI Data Engine signals NetApp’s evolution into a software-driven leader for...
Alex Smith
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Momentum Shifts in the Tech Sector Q3 2025
October 3, 2025
 

Futurum Tech Vanguards 2025 Q3: The Established Resurge

Alex Smith, VP at Futurum, explores how established tech companies are resurging, detailing big tech performance and shifts in cloud power balance fueled by AI infrastructure and strategic pivots....
Alex Smith
Microsoft Reimagines Marketplace: A New Battleground for AI Agents?
September 26, 2025
 

Microsoft Reimagines Marketplace: A New Battleground for AI Agents?

Alex Smith, VP Ecosystems, Channels, and Marketplaces at Futurum, shares his insights on Microsoft's strategic move to unify AppSource and Azure Marketplace, creating a powerful hub for AI agents and...
Alex Smith
Is a Platform Ecosystem the Most Important Moat a Tech Company Can Have - Report Summary
September 4, 2025

Is a Platform Ecosystem the Most Important Moat a Tech Company Can Have? – Report Summary

Alex Smith, Analyst at Futurum, shares insights on how platform ecosystems have become the most critical competitive advantage for tech vendors, creating a powerful flywheel effect that drives innovation, market...
Alex Smith
Mitch Ashley
 & 
August 4, 2025
 

Xerox Q2 FY 2025 Results Show Stability as IT Solutions Revenue Surges

Alex Smith, VP & Practice Lead at Futurum, breaks down Xerox’s Q2 FY 2025 results, with IT Solutions revenue more than doubling YoY, Lexmark integration underway, and Print weakness offset...
Alex Smith
July 24, 2025

Enabling the Agentic AI Ecosystem Through watsonx

In our latest Market Brief, Enabling the Agentic AI Ecosystem Through watsonx, developed in partnership with IBM, Futurum Research explores how agentic AI will redefine digital labor and enterprise workflows....
Alex Smith
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