Alex Smith, VP and Practice Lead at Futurum examines Anthropic’s Claude Marketplace and how commitment-based procurement and partner apps shift enterprise AI buying toward consolidated spend and workflow-specific tools....
Futurum survey of 400 channel partners finds channel partner co-sell demand surged to #1 vendor priority while training collapsed to last, as portfolio competitiveness anxiety doubled....
Futurum’s Alex Smith shares insights on Salesforce’s radical overhaul of its Consulting Track, recasting partners as outcome architects to accelerate the shift toward agentic AI delivery in the partner ecosystem....
Alex Smith, Analyst at Futurum, shares insights on Writer's new three-tier partner program and how it prioritizes co-delivery and shared outcomes to scale enterprise AI through ecosystem rigor....
Alex Smith at Futurum shares his insights on Proofpoint’s new partner program launch, and the increased emphasis on cloud marketplaces as a route-to-market....
Alex Smith, Analyst at Futurum, shares insights on Xerox’s new global print sales structure, exploring how partner expansion and operational consolidation aim to reverse share loss in a declining print...
Discover the Orchestration Era of enterprise AI. Frontier Partners: AI-first firms building original, agent-based solutions for business transformation....
Tiffani Bova and Alex Smith at Futurum examine the Pure Storage partner program update, including the new Ambassador tier and solution practice designations, and what this shift signals for a...
Alex Smith, GM Futurum Research, shares his insights on how Accenture is strategically betting on Palantir's exceptional Q4 2025 results to become the key services partner for enterprise AI and...
Keith Kirkpatrick and Alex Smith of Futurum cover Smartsheet’s enhancements to its Aligned Partner Program, which may serve as a key differentiator for the work management platform provider....
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