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Author: Alex Smith

Can Writer's Partner Program Model Scale Enterprise AI Through Ecosystem Rigor
February 20, 2026
 

Can Writer’s Partner Program Model Scale Enterprise AI Through Ecosystem Rigor?

Alex Smith, Analyst at Futurum, shares insights on Writer's new three-tier partner program and how it prioritizes co-delivery and shared outcomes to scale enterprise AI through ecosystem rigor....
Alex Smith
Proofpoint Increases Bets on Partners to Capture More Security Mindshare
February 19, 2026
 

Proofpoint Increases Bets on Partners to Capture More Security Mindshare

Alex Smith at Futurum shares his insights on Proofpoint’s new partner program launch, and the increased emphasis on cloud marketplaces as a route-to-market....
Alex Smith
Xerox Restructures Global Sales to Drive Print Through Partner Expansion
February 18, 2026
 

Xerox Restructures Global Sales to Drive Print Through Partner Expansion

Alex Smith, Analyst at Futurum, shares insights on Xerox’s new global print sales structure, exploring how partner expansion and operational consolidation aim to reverse share loss in a declining print...
Alex Smith
February 17, 2026

A Shift from Technology to Intelligence: The Rise of the Frontier Partner

Discover the Orchestration Era of enterprise AI. Frontier Partners: AI-first firms building original, agent-based solutions for business transformation....
Tiffani Bova
Alex Smith
 & 
Pure Storage Revises Its Partner Program. Is Outcomes-Led Focus the Shift
February 5, 2026
 

Pure Storage Revises Its Partner Program. Is Outcomes-Led Focus the Shift?

Tiffani Bova and Alex Smith at Futurum examine the Pure Storage partner program update, including the new Ambassador tier and solution practice designations, and what this shift signals for a...
Alex Smith
Tiffani Bova
 & 
Accenture Bets on Palantir Momentum
February 4, 2026
 

Accenture Bets on Palantir Momentum

Alex Smith, GM Futurum Research, shares his insights on how Accenture is strategically betting on Palantir's exceptional Q4 2025 results to become the key services partner for enterprise AI and...
Alex Smith
Hyperscaler Marketplaces Are the $5.3B Growth Engine for Business Apps
February 4, 2026

Hyperscaler Marketplaces Are the $5.3B Growth Engine for Business Apps

Alex Smith and Keith Kirkpatrick at Futurum share their insights on enterprise software growth through hyperscaler marketplaces....
Alex Smith
 & 
Does Smartsheet's Partner Program Transformation Signal Market Consolidation?
January 21, 2026
 

Does Smartsheet’s Partner Program Transformation Signal Market Consolidation?

Keith Kirkpatrick and Alex Smith of Futurum cover Smartsheet’s enhancements to its Aligned Partner Program, which may serve as a key differentiator for the work management platform provider....
Alex Smith
 & 
Lenovo Makes a Splash at CES; Debuts Tech World with Major Device and AI Infrastructure Announcements
January 9, 2026
 

Lenovo Makes a Splash at CES; Debuts Tech World with Major Device and AI Infrastructure Announcements

Alex Smith and Olivier Blanchard at The Futurum Group share their insights on the key announcements at Lenovo Tech World 2026....
Alex Smith
Olivier Blanchard
 & 
The Journey to Agentic Commerce Has Begun, and Marketplaces Will Be at the Nexus – Report Summary
January 8, 2026

The Journey to Agentic Commerce Has Begun, and Marketplaces Will Be at the Nexus – Report Summary

Alex Smith, analyst at Futurum, shares insights on how autonomous AI agents and new interoperability standards are redefining B2B transactions and positioning cloud marketplaces as the nexus of the digital...
Alex Smith
Hyperscaler Marketplace Spending Surges as Enterprises Shift Software Budgets
December 17, 2025

Hyperscaler Marketplace Spending Surges as Enterprises Shift Software Budgets

Alex Smith, Research Director at Futurum, shares insights from new research showing hyperscaler marketplace spending surpassing $21B in 2025 and accelerating toward $42B by 2029 as enterprises shift software procurement...
Alex Smith
AWS re:Invent 2025: Wrestling Back AI Leadership
December 5, 2025
 

AWS re:Invent 2025: Wrestling Back AI Leadership

Futurum analysts share their insights on how AWS re:Invent 2025 redefines the cloud giant as an AI manufacturer. We analyze Nova models, Trainium silicon, and AI Factories as AWS moves...
Mitch Ashley
Fernando Montenegro
Brad Shimmin
Alex Smith
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