Salesforce's AgentExchange relaunch unifies its marketplace strategy around agentic AI, signaling a major shift in how enterprises deploy AI agents and AI platforms....
Alex Smith and Brad Shimmin from Futurum examine the Wasabi Lyve Cloud acquisition and whether the deal meaningfully shifts cloud storage dynamics or primarily consolidates customers, capacity, and ecosystem integrations....
Alex Smith and Brendan Burke share their insights on how Ecolab's $4.75 billion acquisition of CoolIT is a cross-industry move that reshapes the competitive landscape for data center liquid cooling....
Alex Smith at Futurum shares insights on the transformation of the enterprise technology marketplace into a complex ecosystem of Hyperscaler, SaaS, Agentic/LLM, and Distributor archetypes, reshaping software procurement....
Alex Smith and Tiffani Bova at Futurum Research at Futurum examine Adobe’s unified Digital Experience Partner Program and AI-powered PxHub mark a shift in scaling ecosystems....
Alex Smith, VP and Practice Lead at Futurum examines Anthropic’s Claude Marketplace and how commitment-based procurement and partner apps shift enterprise AI buying toward consolidated spend and workflow-specific tools....
Futurum survey of 400 channel partners finds channel partner co-sell demand surged to #1 vendor priority while training collapsed to last, as portfolio competitiveness anxiety doubled....
Futurum’s Alex Smith shares insights on Salesforce’s radical overhaul of its Consulting Track, recasting partners as outcome architects to accelerate the shift toward agentic AI delivery in the partner ecosystem....
Alex Smith, Analyst at Futurum, shares insights on Writer's new three-tier partner program and how it prioritizes co-delivery and shared outcomes to scale enterprise AI through ecosystem rigor....
Alex Smith at Futurum shares his insights on Proofpoint’s new partner program launch, and the increased emphasis on cloud marketplaces as a route-to-market....
Alex Smith, Analyst at Futurum, shares insights on Xerox’s new global print sales structure, exploring how partner expansion and operational consolidation aim to reverse share loss in a declining print...
Discover the Orchestration Era of enterprise AI. Frontier Partners: AI-first firms building original, agent-based solutions for business transformation....
Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.
Thank you, we received your request, a member of our team will be in contact with you.
