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Author: Alex Smith

Futurum Tech Vanguards Index Reveals Positive TTM Revenue Growth
May 29, 2026
 

Is Micron at the Center of the AI Universe? A Trillion-Dollar Cap Suggests Yes

As Micron hits $1T, the Futurum Tech Vanguards index reveals a strategic shift to memory, with positive growth across all 25 tech giants....
Alex Smith
Dell’s New Partner Program Blueprint for the AI Era
May 26, 2026
 

Dell’s New Partner Program Blueprint for the AI Era

Alex Smith, Analyst at Futurum, shares his insights on how Dell's massive partner program updates announced at Dell Technologies World 2026 are setting a new blueprint for the IT channel...
Alex Smith
AWS Pushes the Agent Stack Quick, Connect Verticals, OpenAI on Amazon Bedrock
May 4, 2026
 

AWS Pushes the Agent Stack: Quick, Connect Verticals, OpenAI on Amazon Bedrock

Mitch Ashley, Keith Kirkpatrick, Fernando Montenegro, and Alex Smith of Futurum Research share their analysis of AWS’s What’s Next event, where Quick, Connect verticals, and OpenAI on Amazon Bedrock reposition...
Mitch Ashley
Fernando Montenegro
Alex Smith
, ,  & 
Sovereign Cloud
April 20, 2026
 

Can NetApp and Google Cloud Redefine Distributed Cloud Data Infrastructure for the AI Era?

NetApp and Google Cloud partnered to deliver unified sovereign cloud infrastructure for government agencies and regulated enterprises, integrating NetApp's data platform into Google Distributed Cloud for compliant, distributed AI solutions....
Alex Smith
The Orchestration Era Why Your GSI Program Is Already Behind
April 17, 2026

The Orchestration Era: Why Your GSI Program Is Already Behind

Futurum’s Tiffani Bova and Alex Smith explore how AI is collapsing the GSI consulting pyramid, ushering in the Orchestration Era. Vendors must shift to outcome-based partnerships....
Tiffani Bova
Alex Smith
 & 
AI Platform
April 15, 2026
 

Can AgentExchange Cement Salesforce’s Lead in the Agentic AI Platform Race?

Salesforce's AgentExchange relaunch unifies its marketplace strategy around agentic AI, signaling a major shift in how enterprises deploy AI agents and AI platforms....
Alex Smith
Wasabi Acquires Lyve Cloud. Does This Strengthen Its Storage Position?
April 14, 2026
 

Wasabi Acquires Lyve Cloud. Does This Strengthen Its Storage Position?

Alex Smith and Brad Shimmin from Futurum examine the Wasabi Lyve Cloud acquisition and whether the deal meaningfully shifts cloud storage dynamics or primarily consolidates customers, capacity, and ecosystem integrations....
Alex Smith
Brad Shimmin
 & 
Will Ecolab's $4.75B CoolIT Systems Bet Define the Future of GPU Liquid Cooling?
April 1, 2026
 

Will Ecolab’s $4.75B CoolIT Systems Bet Define the Future of GPU Liquid Cooling?

Alex Smith and Brendan Burke share their insights on how Ecolab's $4.75 billion acquisition of CoolIT is a cross-industry move that reshapes the competitive landscape for data center liquid cooling....
Alex Smith
Brendan Burke, Research Director
 & 
Marketplace Ecosystem Map Companies Reshaping Software Buying - Report Summary
March 26, 2026

Marketplace Ecosystem Map: Companies Reshaping Software Buying – Report Summary

Alex Smith at Futurum shares insights on the transformation of the enterprise technology marketplace into a complex ecosystem of Hyperscaler, SaaS, Agentic/LLM, and Distributor archetypes, reshaping software procurement....
Alex Smith
Adobe’s Ecosystem Evolution Creating a Seamless Core for Partner Success
March 12, 2026
 

Adobe’s Ecosystem Evolution: Creating a Seamless Core for Partner Success

Alex Smith and Tiffani Bova at Futurum Research at Futurum examine Adobe’s unified Digital Experience Partner Program and AI-powered PxHub mark a shift in scaling ecosystems....
Alex Smith
Tiffani Bova
 & 
Claude Marketplace Tests Whether Anthropic Can Win the Procurement Heart
March 11, 2026
 

Claude Marketplace Tests Whether Anthropic Can Win the Procurement Heart

Alex Smith, VP and Practice Lead at Futurum examines Anthropic’s Claude Marketplace and how commitment-based procurement and partner apps shift enterprise AI buying toward consolidated spend and workflow-specific tools....
Alex Smith
Co-Sell Support Jumps 14.6 Points to 39.2%, Displacing Developer Tools as Channel Partners' #1 Vendor Priority
March 4, 2026

Co-Sell Support Jumps 14.6 Points to 39.2%, Displacing Developer Tools as Channel Partners’ #1 Vendor Priority

Futurum survey of 400 channel partners finds channel partner co-sell demand surged to #1 vendor priority while training collapsed to last, as portfolio competitiveness anxiety doubled....
Alex Smith

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