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Author: Alex Smith

Co-Sell Support Jumps 14.6 Points to 39.2%, Displacing Developer Tools as Channel Partners' #1 Vendor Priority
March 4, 2026

Co-Sell Support Jumps 14.6 Points to 39.2%, Displacing Developer Tools as Channel Partners’ #1 Vendor Priority

Futurum survey of 400 channel partners finds channel partner co-sell demand surged to #1 vendor priority while training collapsed to last, as portfolio competitiveness anxiety doubled....
Alex Smith
Salesforce Overhauls Consulting Track, Recasting Partners as Outcome Architects
March 3, 2026
 

Salesforce Overhauls Consulting Track, Recasting Partners as Outcome Architects

Futurum’s Alex Smith shares insights on Salesforce’s radical overhaul of its Consulting Track, recasting partners as outcome architects to accelerate the shift toward agentic AI delivery in the partner ecosystem....
Alex Smith
Can Writer's Partner Program Model Scale Enterprise AI Through Ecosystem Rigor
February 20, 2026
 

Can Writer’s Partner Program Model Scale Enterprise AI Through Ecosystem Rigor?

Alex Smith, Analyst at Futurum, shares insights on Writer's new three-tier partner program and how it prioritizes co-delivery and shared outcomes to scale enterprise AI through ecosystem rigor....
Alex Smith
Proofpoint Increases Bets on Partners to Capture More Security Mindshare
February 19, 2026
 

Proofpoint Increases Bets on Partners to Capture More Security Mindshare

Alex Smith at Futurum shares his insights on Proofpoint’s new partner program launch, and the increased emphasis on cloud marketplaces as a route-to-market....
Alex Smith
Xerox Restructures Global Sales to Drive Print Through Partner Expansion
February 18, 2026
 

Xerox Restructures Global Sales to Drive Print Through Partner Expansion

Alex Smith, Analyst at Futurum, shares insights on Xerox’s new global print sales structure, exploring how partner expansion and operational consolidation aim to reverse share loss in a declining print...
Alex Smith
February 17, 2026

A Shift from Technology to Intelligence: The Rise of the Frontier Partner

Discover the Orchestration Era of enterprise AI. Frontier Partners: AI-first firms building original, agent-based solutions for business transformation....
Tiffani Bova
Alex Smith
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Pure Storage Revises Its Partner Program. Is Outcomes-Led Focus the Shift
February 5, 2026
 

Pure Storage Revises Its Partner Program. Is Outcomes-Led Focus the Shift?

Tiffani Bova and Alex Smith at Futurum examine the Pure Storage partner program update, including the new Ambassador tier and solution practice designations, and what this shift signals for a...
Alex Smith
Tiffani Bova
 & 
Accenture Bets on Palantir Momentum
February 4, 2026
 

Accenture Bets on Palantir Momentum

Alex Smith, GM Futurum Research, shares his insights on how Accenture is strategically betting on Palantir's exceptional Q4 2025 results to become the key services partner for enterprise AI and...
Alex Smith
Hyperscaler Marketplaces Are the $5.3B Growth Engine for Business Apps
February 4, 2026

Hyperscaler Marketplaces Are the $5.3B Growth Engine for Business Apps

Alex Smith and Keith Kirkpatrick at Futurum share their insights on enterprise software growth through hyperscaler marketplaces....
Alex Smith
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Does Smartsheet's Partner Program Transformation Signal Market Consolidation?
January 21, 2026
 

Does Smartsheet’s Partner Program Transformation Signal Market Consolidation?

Keith Kirkpatrick and Alex Smith of Futurum cover Smartsheet’s enhancements to its Aligned Partner Program, which may serve as a key differentiator for the work management platform provider....
Alex Smith
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Lenovo Makes a Splash at CES; Debuts Tech World with Major Device and AI Infrastructure Announcements
January 9, 2026
 

Lenovo Makes a Splash at CES; Debuts Tech World with Major Device and AI Infrastructure Announcements

Alex Smith and Olivier Blanchard at The Futurum Group share their insights on the key announcements at Lenovo Tech World 2026....
Alex Smith
Olivier Blanchard
 & 
The Journey to Agentic Commerce Has Begun, and Marketplaces Will Be at the Nexus – Report Summary
January 8, 2026

The Journey to Agentic Commerce Has Begun, and Marketplaces Will Be at the Nexus – Report Summary

Alex Smith, analyst at Futurum, shares insights on how autonomous AI agents and new interoperability standards are redefining B2B transactions and positioning cloud marketplaces as the nexus of the digital...
Alex Smith

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