More Consumers Are Using Retailers’ Mobile Apps, New Airship Research Shows

Retailer mobile apps survey

A new 10-country survey of 11,000 consumers reveals that more shoppers have been using the mobile apps of retailers so far this year compared to the same time in 2022, with the preference for retail apps extending across various age groups and income levels. The best motivator for consumers to opt in and receive marketing […]

Customer Wins for Cognizant, Freshworks, Oracle, MoEngage, and Lattice

CX customer wins and case studies

Cognizant is Engaged by Volkswagen Ireland to Transform Digital CX  Global IT and services provider Cognizant will help transform the digital CX at Volkswagen Group Ireland (VWG) by re-engineering the carmaker’s legacy contact center platform and outfitting it with omnichannel functionality. Saddled with siloed customer engagement processes and channels, VWG Ireland needed to unify its […]

Major League Baseball and Zoom Partner on Replay Review

MLB and Zoom partnership for video replay review

Major League Baseball (MLB) and Zoom Video Communications are teaming up in a first-of-a-kind partnership that designates Zoom as the new official unified communications (UC) platform of the league and the presenting partner of MLB replay review for broadcast look-ins, powering new elements of league games and broadcasts for game officials and fans alike, both […]

M&A News: Qualtrics, Momentive Are Acquired; Amelia Gets Funding; Keap Buys The Factory

CX acquisitions and funding news

Silver Lake, CPP Investments Acquire Qualtrics for $12.5 Billion Qualtrics, the inventor of the experience management category in customer relations, is being acquired by global technology investment firm Silver Lake, in partnership with Canada Pension Plan Investment Board (CPP Investments), the global investment organization established to help ensure the long-term viability of the Canadian pension […]

Microsoft Unveils Copilot as New AI Assistant to Change How People Work

Microsoft Copilot product launch

Microsoft last week launched its new AI-powered assistant and chatbot for workplace productivity that the company says will completely transform the way people work. The new product, Microsoft 365 Copilot, uses the power of large language models (LLMs) sitting alongside Microsoft 365 apps like an assistant and appearing in the sidebar as a chatbot, allowing […]

Customer Wins for Amperity, Medallia, ASAPP, RetailNext, and NICE

CX customer wins and case studies

Amperity Helps Design Collective MillerKnoll Deliver Consistent, Personalized CX Amperity, the Seattle-based enterprise customer data platform (CDP) provider for consumer brands, is the choice of design house MillerKnoll to deliver personalized CX and maximize the value of its omnichannel data. With Amperity, MillerKnoll will leverage its customer data and aim to reach more consumers, while […]

White House Requests More Than $500 Million for CX Initiatives

White House CX initiative

The White House has submitted a budget proposal for fiscal year 2024 requesting more than $500 million in additional funding to hire personnel and support various CX programs across federal agencies. The proposal, which is in line with the executive order issued by President Biden in December 2021 calling on the government to transform CX […]

New Research from Execs In The Know, Braze, Clootrack, Telus International, and PwC

CX surveys and research studies

EITK: The Customer Remained Top of Mind for CX Leaders in 2022 CX leaders believe that they kept customers firmly in mind in 2022 despite challenges and years of unremitting change for the industry, states the new CX Leaders Trends & Insights: 2022 Corporate Edition report from Execs In the Know (EITK), the Arizona-based group of global […]

IT Leaders Prioritize Generative AI as a Game-Changer, But Concerns Abound

Generative AI survey from Salesforce

At least 67% of senior IT leaders are making generative AI a priority for their business within the next 18 months, and 33% even name it as a top priority. Yet most leaders have misgivings on the security and ethical aspects of the technology that could ultimately impact its adoption in the coming year, results […]

New Funding for Typeface, IrisCX, Bonusly, and Bright Software

CX startup funding

Typeface Surfaces with $65 Million in Funding Typeface, the San Francisco-based startup developing a generative AI application for enterprise content creation, emerged from stealth with an oversubscribed $65 million round in venture equity backing from Lightspeed Venture Partners, Menlo Ventures, and AI rivals Google Ventures and Microsoft’s venture capital fund M12. Built around a personalized […]

Medallia Names Joe Tyrrell as Chief Executive Officer

Joe Tyrell, new CEO of Medallia

Joe Tyrrell is the new CEO of Medallia, the company announced in a statement. Tyrrell replaces Leslie Stretch, who is retiring after four years as Medallia CEO and is moving into an advisory role at the company. Tyrrell was most recently president of Intercontinental Exchange (ICE), the Atlanta-based operator of global financial exchanges, where he […]

Customer Wins for Cogito, Medallia, SugarCRM, DecisivEdge, and Konnect Insights

CX customer wins and case studies

Cogito Gets Three-Year Renewal Agreement with US Healthcare Giant Cogito, the provider of an enterprise call center AI solution, announced that a top US health organization has renewed its agreement with the company for three years through 2026. The renewal extends the healthcare organization’s current deployment of Cogito’s real-time coaching and guidance AI in their […]

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.