New Research from MessageGears, Qualtrics, Amdocs, Nosto, and LivePerson

CX surveys and research studies

MessageGears: Consumers Want Fewer but More Personalized Marketing Messages Consumers are annoyed when brands inundate them with messages that do not reflect their interests, and they are far more likely to engage with brands that recognize them on a personal level, reveals a new study from Atlanta-based customer engagement platform MessageGears. Many consumers are also […]

Customer Wins for Freshworks, MoEngage, Qualtrics, Medallia, and Amperity

CX customer wins and case studies

Freshworks Solutions Enable Citizen Engagement for India’s Public Sector Freshworks, the provider of cloud-based sales and support solutions founded in India and headquartered in San Mateo, California, says its software is being used by multiple public sector companies in India to better engage that country’s citizens. Central government entities and multiple state government bodies in […]

New Funds Raised by Vitally, PalmHR, Ushur, ChangeEngine, and Gigged.AI

CX funding news

Vitally Closes $30 Million Series B Round for Customer Success Platform Vitally, the New York City-based provider of a customer success platform (CSP), secured $30 million in Series B funding to accelerate product innovation for business-to-business (B2B) customer success teams and expand its global reach. Specifically, the new capital infusion will be used to bring […]

New Research from Salesforce, Algolia, Theatro, and KPMG Saudi Arabia

CX surveys and research studies

Salesforce: Perplexed by Data, Business Leaders Are Unable to Use Its Power Findings from a new Salesforce global survey show that many leaders do not know how to use data and are unable to harness its power for better decision-making and improved business results. Canvassing nearly 10,000 leaders, the Salesforce survey reports that 41% cite […]

Customer Wins for SugarCRM, Adobe, Nvidia, Salesforce, and Conduent

CX customer wins and case studies

SugarCRM Powers Sales Automation for New Zealand’s Fern Energy Silicon Valley-based SugarCRM announced that its AI-driven customer relationship management (CRM) platform is being leveraged by New Zealand fuel specialist Fern Energy to drive greater automation and efficiencies for top-shelf customer account management, service, and field operations.  Fern turned to SugarCRM to enhance its commitment to […]

Amdocs Teams Up with New Partners in CX Projects

Amdocs CX customer wins and case studies

Amdocs, a major provider of software and services to communications and media companies, recently reported a string of successful partnerships with various companies. Here are four such cases, including three communications service providers (CSPs) and a bank. Related Article: Amdocs Wins String of Awards and Recognition Vodafone Ireland Migrates to the Cloud Vodafone Ireland selected […]

M&A and Expansion News on Empyrean, Zoho, GoCo, Sendinblue, and GSoft

CX acquisitions and funding news

Empyrean Acquires Enspire, and Launches New Integrated Solution Empyrean, the human resource technology and services company, has acquired communication and engagement platform Enspire. Based in Houston, Texas, Empyrean is best known for its proprietary AI-enabled benefits technology, which provides employees with personalized benefits recommendations and guidance based on the individual’s own health data, while also offering […]

Customer Wins for UJET, Sprinklr, Perceptyx, InMoment, and Pisano

CX customer wins and case studies

UJET Helps Outdoorsy Adjust to Seasonal Demand UJET recently announced that it had been selected by RV rental firm Outdoorsy to be the foundation of its customer service operations, extending and renewing a partnership that began in 2021. Outdoorsy chose UJET for its ease of use and quick scalability to help the RV rental firm […]

eGain Announces Integration of Knowledge Hub with Microsoft Teams

eGain, the software company and knowledge platform for customer engagement automation, announced the integration of its eGain Knowledge Hub with Microsoft Teams in a move aimed at spurring employee productivity levels. Powered by AI and analytics, Knowledge Hub is eGain’s cloud solution for orchestrating customer engagement. The system can automate routine employee queries on policies, […]

New Research from SALESmanago, Telus, Teleperformance, Medallia, and Valtech

New CX research studies and surveys

SALESmanago: European Marketers Fly Blindly by Not Measuring Customer Engagement Nearly two-thirds of e-commerce marketers in Europe have not measured their customer engagement processes in the past month, and almost one-fifth have never measured them at all, reveal the new survey findings from Poland-based customer engagement platform SALESmanago. To top it all, close to half do […]

Freshworks and Meta Team Up in Major Initiative to Help Lift CX

Freshworks-Meta partnership for conversational AI bots

Software maker Freshworks and social media giant Meta are partners in a collaborative showcase to help businesses elevate conversational CX. The process involves the use of conversational AI bots from the Freshworks solutions Freshchat, Freshdesk, and Freshsales to automate communication with buyers via Meta’s popular messaging apps, including WhatsApp, Instagram Messaging, and Facebook Messenger. As […]

New Funding for Workday Ventures, Ushur, OneSignal, and Cleary

CX funding and M&A announcements

Workday Invests $250 Million into Workday Ventures Workday, the Pleasanton, California-based provider of enterprise cloud applications for finance and human resources (HR), is making an additional investment of $250 million into Workday Ventures, the company’s strategic capital arm that invests in companies developing emerging technologies for the enterprise. The expansion of the fund will reinforce Workday Ventures’ focus […]

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.