Customer Wins for 3CLogic, WebEngage, Explorance, Oracle, and Freshworks

3CLogic Elevates the Patient and Employee Experience at North Mississippi Health Services 3CLogic, the Maryland-based provider of a voice-enabling cloud contact center solution, announced the recent selection of its platform by North Mississippi Health Services (NMHS), among the largest providers of healthcare services in Mississippi through its network of 45 primary and specialty clinics and hospitals. The […]

Meera and Five9 Team Up, Deploying AI to Resolve Common Call Center Issues

Meera, the maker of an automated conversational text messaging platform, is partnering with cloud contact center firm Five9 in a collaboration that leverages AI to streamline call centers and deliver better CX. Specifically designed to help manage customer requests and questions, Meera’s AI-powered platform emulates and replicates human interactions, giving customers the impression that they […]

Customer Wins for Tattle, NTT Data, Appier Group, 8×8, and Sprinklr

Tattle is Colectivo Coffee’s Partner of Choice Tattle, the CX improvement platform designed for the hospitality industry, is the partner of choice for Colectivo Coffee, a specialty coffee roaster headquartered in Milwaukee, Wisconsin. The partnership builds on the momentum that New York City-based Tattle has fostered within the coffee and cafe space, as the company […]

New Research from 1E, eGain and KMWorld, MoEngage, Talkdesk, and Insightly

1E: IT Managers Say “No” to Surveillance Tech Monitoring Employee Productivity A majority of IT managers do not favor the use of productivity surveillance technology, and believe that tools for monitoring employee productivity and tracking remote activity are better left behind, according to the findings of the Employee Surveillance Survey from 1E, the New York […]

New Research from Merkle, Qualtrics, and Workhuman-Gallop Collab

Merkle: Consumers Prefer Rewards for Everyday Needs, Like Groceries The new 2023 Consumer Prizing Report from data-driven CX management services provider Merkle reveals that nearly three-quarters of consumers prefer grocery gift cards as a rewards option or loyalty program benefit. Polling more than 1,100 consumers in the US across generations and income brackets, the report highlights how […]

Customer Wins for ServiceNow, Salesforce, Oracle, RingCentral, and InMoment

CX customer wins and case studies

ServiceNow to Transform NASCAR EX to a Productive and Engaged Workforce ServiceNow is teaming up with NASCAR on a two-pronged mission to transform the auto racing company’s employee experience and to keep workers productive and engaged. For the mission’s first undertaking, NASCAR—the National Association for Stock Car Auto Racing—will leverage ServiceNow’s Employee Center to convert […]

The Digital Economy Spurs New Expectations and Opportunities

Adobe digital economy survey

New research from Adobe reveals that the digital economy—the result of companies undertaking digital transformation—is creating new rules, expectations, and opportunities.  The research, first unveiled during the Adobe Summit conference in March, contains findings from a survey of 13,000 consumers alongside 4,250 CX and marketing professionals across 14 countries—the US, UK, Denmark, the Netherlands, Sweden, Germany, […]

New Acquisitions by Braze, Kore Wireless, Cyara, and Dentsu; Avaya is Restructured

CX mergers and acquisitions

Braze to Acquire North Star, Exclusive Reseller in Australia and New Zealand Braze, the New York City-based provider of a customer engagement platform used by enterprises for multichannel marketing, has entered into a definitive agreement to acquire North Star, its exclusive reseller in Australia and New Zealand (ANZ). Financial details of the transaction have not […]

Concentrix to Combine with Webhelp in $4.8 Billion Deal

Concentrix merges with Webhelp

Concentrix Corporation, the provider of CX services and technologies headquartered in Fremont, California, has entered into an agreement to combine with Webhelp, the business process outsourcing (BPO) and consultancy company based in Paris, France, in a transaction valued at approximately $4.8 billion, including net debt. Chris Caldwell, president and CEO of Concentrix, will lead the combined […]

New Research from Adobe, CSG, Talkdesk, SAS, and Sprinklr

CX surveys and research studies

Adobe: Generative AI Will Take a Star Turn in CX New research from Adobe shows that most people feel positively toward generative AI and believe the technology will not only enhance their personal creativity but also improve their experience with brands. And individuals and brands are largely embracing the technology despite some early controversies and […]

New CX Products: Sprinklr, Five9 and Invoca, InMoment, DHS, Treatwell, and mParticle

CX product launches and partnershipss

Sprinklr Releases Rebranded Customer Service Suite Enterprise software provider Sprinklr has unveiled a rebranded customer service product suite that includes new AI features and innovations. Sprinklr Service, formerly known as Sprinklr Modern Care, is a unified customer experience management (CXM) platform for agents to serve customers across digital, social, and voice channels seamlessly. For this […]

Cisco Introduces New AI Capabilities for Webex

Webex AI product enhancements

Cisco has launched a new AI-bolstered Webex that the company says reimagines workspaces, optimizes collaboration, and maximizes CX capabilities. With hundreds of AI and machine learning (ML) features already embedded in its other products, San Jose, California-based Cisco is now outfitting Webex, the company’s popular audio and video conferencing application, with purpose-built intelligence. Related Article: […]

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The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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