Salesforce Q1 FY 2024 Revenue Up 11% YoY and Improving Profitability

The News: Salesforce recently reported its Fiscal Q1 2024 earnings with the quarter ending on April 30, 2023. Revenue reached $8.25 billion, which was up 11% on a year-over-year basis and 13% in constant currency, beating consensus estimates. Read Salesforce FY Q1 2024 earnings for more information.

Salesforce Q1 FY 2024 Revenue Up 11% YoY and Improving Profitability

Analyst Take: Salesforce reported its Fiscal Q1 2024 earnings, with revenue of $8.25 billion, which was up 11% on a year-over-year basis, beating analyst estimates. Despite a challenging macroeconomic environment, the company remains in an excellent position to weather future storms since it took aggressive action early on right-sizing its cost structure along with a greater emphasis on profitability. In fact, during the quarter, the company’s gross and operating margins grew ahead of expectations, indicating its laser focus on cost containment and profitability is taking hold, pleasing shareholders.

Similar to other companies in the IT industry, Salesforce is rapidly adopting and incorporating AI into its product offerings. Recently, the company announced Einstein GPT for its Salesforce Service Cloud, offering its users more personalized and efficient customer service to its customers. The Integration of Einstein GPT in Salesforce Sales Cloud will use real-time data from its Data Cloud and Einstein GPT to help sales teams deliver a more personalized experience for their customers and prospects. The company also unveiled Slack GPT, another generative AI tool that promises to boost employee productivity by automating workflows. Our view is Salesforce is in some of the software categories that are ripe for productivity improvements via AI.

During the quarter, the company mentioned that it picked up additional customer wins across myriad vertical markets such as Siemens, Spotify, NASA, the U.S. Department of Agriculture, Paramount, and Northwell Health.

Here are the Salesforce Q1 FY 2024 results by the numbers:

  • Salesforce Q1 FY 2024 revenue of $8.25 billion, up 11% YoY
  • Subscription and Support revenue was $7.64 billion, up 11% YoY
  • Gross profit was 74% vs. 72%, up 200 basis points YoY
  • Professional services and other revenues were $0.61 billion, up 9% YoY
  • Non-GAAP operating margins were 27.6%, up 1,000 basis points YoY
  • Non-GAAP diluted earnings per share of $1.69, up 72% YoY
  • Total remaining performance obligation was $46.7 billion, up 11% YoY

Fiscal Q2 2024 and Full-Year Guidance

For its Q2 FY 2024 guidance, the company is projecting its revenue to be in the range of $8.51 billion to $8.53 billion with an approximately 10% year-over-year growth rate. On an annual basis, the company is projecting its full-year revenue guidance is expected to be in the range of $34.5 billion and $34.7 billion or approximately a 10% year-over-year growth rate. For its Q2 FY 2024 guidance, Salesforce expects its non-GAAP EPS to be in the range of $1.89 to $1.90, while it expects its fiscal full-year non-GAAP EPS to be in the range of $7.41 to $7.43.

Fiscal Q1 2024 Sales by Region

At a regional level, for Salesforce Q1 FY 2024 revenue growth was led by the Asia Pacific region at 24% YoY growth, followed by EMEA at 17% YoY growth and the Americas at 10% YoY growth. From a revenue perspective, the Americas represented the largest region at $5.5 billion, followed by EMEA at $2.0 billion and Asia Pacific at $814 million.

Fiscal Q1 2024 Business Unit Commentary: Aye, Aye, on Weaving In AI

From a business unit perspective, all units achieved double-digit revenue growth for fiscal Q1 2024 in constant currency. Leading growth was Data at 20% YoY, followed by Sales and Service growing at 13% and Platform and Other at 12%, while Marketing and Commerce came in at 10% year-over-year growth.

Ultimately, the goal of Salesforce is to help turn its customers’ organizations into data-driven companies as AI permeates all of its offerings. Although the demand environment has been slightly impaired as customers continue to scrutinize every deal coupled with elongated deal cycles, the company continues to see growth in quick-win, fast time to value versus multi-year transformation areas within its professional service unit.

Our organizational view is technology has a deflationary effect from a variable cost perspective, and Salesforce weaving AI capabilities into its products, such as Einstein GPT (the world’s first generative AI for CRM) and Slack GPT (giving each employee their own assistant), will certainly help organizations accomplish this goal. In fact, to date, the management team noted that Salesforce Einstein will generate a staggering 1 trillion predictions for its customers.

This month, the company also launched Tableau GPT, which simplifies data analysis for all, enabling anyone to inquire about their data using Einstein GPT and obtain AI-driven insights at scale. Thus, instead of waiting for reporting and analysis groups in finance or business intelligence groups, this also will help companies more quickly gather greater intelligence about their operations versus hours or days from other groups, improving productivity and customer-centricity.

To wrap it up, it is not a surprise that Salesforce’s Q1 FY 2024 earnings beat analyst expectations. The company is laser-focused on profitability along with making its stock more attractive to investors. In fact, the company’s gross and operating margin improvement, coupled with its share repurchase program, is evidence of that strategy. Our view is despite macroeconomic headwinds, the company is in an excellent position to weather the storm, and weaving AI into its offerings will certainly help its customer organizations achieve greater customer centricity, profitability, and productivity in the future. The future looks bright for Salesforce.

Daniel Newman and his co-host of The Six Five Webcast, Patrick Moorhead of Moor Insights and Strategy discussed Salesforce Q1 earnings in their latest episode. Check it out here and be sure to subscribe to The Six Five Webcast so you never miss an episode.

Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.

Other insights from The Futurum Group:

Salesforce Introduces Einstein GPT: Revolutionizing Salesforce Service Cloud

Salesforce Unveils Slack GPT, a Generative AI Tool, to Boost Employee Productivity

Salesforce and Accenture Announce Collaboration on an Acceleration Hub for Generative AI for CRM Technologies

 

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
How Genesys and AWS Are Redefining AI-Driven Customer Engagement
July 24, 2026

How Genesys and AWS Are Redefining AI-Driven Customer Engagement

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Genesys Cloud's expanded AWS partnership leverages agentic AI to transform enterprise customer engagement and enable autonomous interactions...
WEKA Engineers the AI Chassis to Conquer the Inference Power Paradox
July 24, 2026

WEKA Engineers the AI Chassis to Conquer the Inference Power Paradox

Brad Shimmin, VP and Practice Lead at Futurum, shares his insights on WEKA’s launch of the WEKApod 3 appliances and NeuralMesh 6 software. By taking total control of its hardware...
Solving the Distributed AI Dilemma: Oracle Base Database Cloud@Customer Brings OCI Automation to Local Workloads
July 24, 2026

Solving the Distributed AI Dilemma: Oracle Base Database Cloud@Customer Brings OCI Automation to Local Workloads

Brad Shimmin at Futurum analyzes Oracle's launch of Base Database Cloud@Customer X11, exploring how converged application VMs and local AI Database 26ai deployments solve data gravity and latency issues....
Conduent's AI-Powered CX Platform: A Major shift for Customer Engagement?
July 24, 2026

Conduent’s AI-Powered CX Platform: A Major shift for Customer Engagement?

Conduent sells its tolling business to Quarterhill for $70M to redirect resources toward AI platform services, capitalizing on surging demand as the AI market projects to reach $25.7B by 2026....
ServiceNow Q2 FY 2026: AI, Security, and Workflow Expansion Fuel Growth
July 23, 2026

ServiceNow Q2 FY 2026: AI, Security, and Workflow Expansion Fuel Growth

Futurum Research analyzes ServiceNow Q2 FY 2026 earnings, focusing on AI Control Tower adoption, security expansion, and workflow demand....
Alphabet Q2 FY 2026: Google Cloud Leads Growth Amid Rising AI Investment
July 23, 2026

Alphabet Q2 FY 2026: Google Cloud Leads Growth Amid Rising AI Investment

Futurum Research analyzes Alphabet’s Q2 FY 2026 earnings, focusing on cloud AI demand, Gemini adoption, Search monetization, and rising AI infrastructure spending....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.