AI is transforming consumer and commercial devices, spanning PCs, mobile handsets, XR, wearables, IoT, and automotive segments. The shift from cloud-centric to hybrid edge-to-cloud AI models enables devices to handle increasingly complex tasks, with PCs managing 13 billion-parameter models and mobile devices up to 7 billion. Over the next year, AI capabilities will accelerate, disrupting the ecosystem as CSPs, ISVs, and partners adapt to hybrid AI services.

Key segments include AI PCs, led by NPU-equipped models like Windows 11 Copilot+ PCs, reshaping the market ahead of Windows 10’s end. Mobile devices are adopting multimodal, contextual AI capabilities, while XR platforms, powered by Snapdragon chipsets, focus on AI-enhanced smart glasses and headsets. In automotive, AI is advancing ADAS and infotainment systems. Meanwhile, printers, wearables, and hearables will see enhanced predictive and agentic features, driving greater utility and personalization.

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2025 include:

• Market Data – quarterly market sizing & five-year forecast (every 3 months) for AI PCs, every six months for other categories
• Buyer Survey – bi-annual IT Decision Maker survey (every six months)
• Analyst Insight – a monthly report on critical issues in the industry (every month)
• State of the Market – a quarterly report on technology, markets, products, and vendors (once per quarter)
• Market Landscape – an annual report on product segments and representative vendors, deployment types, buying personas, and use cases (once annually)
• Inquiry Sessions – one-on-one time with our expert analysts to explore your challenges and opportunities