Enterprise applications are essential for modern organizations, spanning categories like CRM, ERP, Project Management, HR, and Analytics. Generative AI is transforming these tools, introducing AI-powered agents to drive ROI while raising challenges in accuracy and trust. Pricing models are shifting from traditional seat-based approaches to consumption- and outcome-based models, reflecting automation’s efficiency. The proliferation of applications has created economic waste and technical debt, prompting organizations to streamline their tech stacks. Vendors are increasingly offering industry-specific solutions tailored to unique workflows and regulations. With generative AI’s rise, enterprise platforms aim to centralize work, reshaping deployment, pricing, and consumption strategies.

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2025 include:

• Market Data – bi-annual market sizing & five-year forecast (every six months)
• Buyer Survey – bi-annual IT Decision Maker survey (every six months)
• Analyst Insight – a monthly report on critical issues in the industry (every month)
• State of the Market – a quarterly report on technology, markets, products, and vendors (once per quarter)
• Market Landscape – an annual report on product segments and representative vendors, deployment types, buying personas, and use cases (once annually)
• Inquiry Sessions (ongoing) – one-on-one time with our expert analysts to explore your challenges and opportunities