Menu

Enterprise Software & Digital Workflows

Transforming Enterprise Software & Digital Workflows: AI, Automation, and Workflow Optimization

Enterprise Applications are the lifeblood and framework for accomplishing work in the modern organization. We examine 12 categories of applications used in the enterprise, including Enterprise Resource Planning (ERP), Customer Relationship  Management (CRM), Workplace Collaboration, Human Resources, Supply Chain & Logistics, Analytics & Business Intelligence  (BI), Project & Portfolio Management (PPM), Industry/Vertical-Specific Applications, and Communication Services, and delve into how they shape the broader enterprise information architecture. We also focus on the underlying technologies and systems that power these applications, including artificial intelligence and automation, and assess how trends in employee engagement and experience impact the market. 

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:

  • Market Data – bi-annual market sizing & five-year forecast  
  • Decision-Maker Survey – bi-annual IT Decision Maker survey  
  • Analyst Insight Report – a report on critical issues in the industry  
  • State of the Market Report – a report on technology, markets, products, and vendors
  • Futurum Signal Report Access – any Signal Report published in the relevant practice area

The Latest Insights On Enterprise Software & Digital Workflows

Enterprise Connect 2026 - How Will AI’s Emergence Impact CCaaS Vendors

Enterprise Connect 2026 — How Will AI’s Emergence Impact CCaaS Vendors?

Keith Kirkpatrick, VP & Research Director with Futurum, covers Enterprise Connect 2026, and shares his insights on the evolution of [...]
Will Salesforce’s Agentic Contact Center Force a Rethink of CCaaS Sourcing

Will Salesforce’s Agentic Contact Center Force a Rethink of CCaaS Sourcing?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on Salesforce Contact Center offering, and discusses the impact [...]
Will Zendesk’s Forethought Acquisition Enable True Agentic Resolutions

Will Zendesk’s Forethought Acquisition Enable True Agentic Resolutions?

Keith Kirkpatrick, VP & Research Director at Futurum, covers Zendesk's proposed acquisition of Forethought, and discusses its impact on Zendesk’s [...]
Can Microsoft's Frontier Suite Deliver AI Excellence at Scale

Can Microsoft’s Frontier Suite Deliver AI Excellence at Scale?

Futurum analysts Keith Kirkpatrick and Fernando Montenegro share their insights on Microsoft’s Frontier Suite, and discuss the implications for both [...]
Will SAP’s New Services Portfolio Deliver Continuous Transformation

Will SAP’s New Services Portfolio Deliver Continuous Transformation?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into SAP’s renewed multi-tiered Services and Support Portfolio, and [...]
Can Salesforce’s Data 360 Pricing Overhaul Deliver Predictable ROI?

Can Salesforce’s Data 360 Pricing Overhaul Deliver Predictable ROI?

Keith Kirkpatrick and Brad Shimmin of Futurum cover Salesforce’s pricing and packaging changes for Data 360, and discuss the implications [...]

The Latest NEWS

Will the AWU Metric Drive Outcome Pricing Use by Enterprises Above 18.7%
March 12, 2026

Will the AWU Metric Drive Outcome Pricing Use by Enterprises Above 18.7%?

Keith Kirkpatrick, VP and Research Director at Futurum, covers Salesforce’s introduction of agentic work units (AWUs), and shares his insights on how this ties into the larger trend of outcomes...
Enterprise AI ROI Shifts as Agentic Priorities Surge
February 17, 2026

Enterprise AI ROI Shifts as Agentic Priorities Surge

Futurum’s Keith Kirkpatrick reveals enterprise AI ROI measurement is shifting from productivity to P&L impact, while agentic AI surged 31.5% as the fastest-growing technology priority among 830 IT decision makers....
Should SaaS Vendors Prioritize AI for Vertical or Horizontal Use Cases
February 6, 2026

Should SaaS Vendors Prioritize AI for Vertical or Horizontal Use Cases?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into the various approaches to delivering AI by SaaS vendors, and discusses which ones will drive ROI the fastest....
Systems of Agency Agentic AI to Drive $762B Enterprise Software Super-Cycle by 2031
February 4, 2026

Systems of Agency: Agentic AI to Drive $762B Enterprise Software Super-Cycle by 2031

Futurum’s Keith Kirkpatrick reveals a structural reset in enterprise software, forecasting the market to reach $762.1B by 2031 (12.2% CAGR) as budgets pivot from Systems of Record to AI-driven Systems...
Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder
January 23, 2026

Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder

Keith Kirkpatrick, Research Director at Futurum, discusses the findings on the Supply Chain Management (SCM) software market, and discusses the key buying criteria that must be considered by vendors operating...
Will Vendors Enable More Complex Agentic Workflows in 2026
January 15, 2026

Will Vendors Enable More Complex Agentic Workflows in 2026?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into the development of more complex agentic AI workflows and provides key examples of leading SaaS vendors that are developing these...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.