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Enterprise Software & Digital Workflows

Transforming Enterprise Software & Digital Workflows: AI, Automation, and Workflow Optimization

Enterprise Applications are the lifeblood and framework for accomplishing work in the modern organization. We examine 12 categories of applications used in the enterprise, including Enterprise Resource Planning (ERP), Customer Relationship  Management (CRM), Workplace Collaboration, Human Resources, Supply Chain & Logistics, Analytics & Business Intelligence  (BI), Project & Portfolio Management (PPM), Industry/Vertical-Specific Applications, and Communication Services, and delve into how they shape the broader enterprise information architecture. We also focus on the underlying technologies and systems that power these applications, including artificial intelligence and automation, and assess how trends in employee engagement and experience impact the market. 

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:

  • Market Data – bi-annual market sizing & five-year forecast  
  • Decision-Maker Survey – bi-annual IT Decision Maker survey  
  • Analyst Insight Report – a report on critical issues in the industry  
  • State of the Market Report – a report on technology, markets, products, and vendors
  • Futurum Signal Report Access – any Signal Report published in the relevant practice area

The Latest Insights On Enterprise Software & Digital Workflows

SuiteConnect NYC - Will Embedded Intelligence Redefine ERP Value

SuiteConnect NYC – Will Embedded Intelligence Redefine ERP Value?

Keith Kirkpatrick, VP & Research Director at Futurum, covers Oracle NetSuite’s SuiteConnect NYC event, and discusses the key announcements and [...]
AI Agents Take Center Stage – Will Sales Teams That Automate Win in 2026

AI Agents Take Center Stage – Will Sales Teams That Automate Win in 2026?

Keith Kirkpatrick, VP & Research Director at Futurum, covers Salesforce’s State of Sales Report for 2026, and discusses what SaaS [...]
Will Salesforce’s Cimulate Acquisition Redefine AI-Driven Product Discovery

Will Salesforce’s Cimulate Acquisition Redefine AI-Driven Product Discovery?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Salesforce's acquisition of Cimulate: A bold move to [...]
Will Canva On-Brand AI Design Set a New Standard for Content Creation

Will Canva On-Brand AI Design Set a New Standard for Content Creation?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into Canva’s expansion of its Claude AI connector and [...]
Is SaaS Facing a Threat from AI Automation

Is SaaS Facing a Threat from AI Automation?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights around the recent selloff of major SaaS vendors, fueled [...]
Qualtrics Names Jason Maynard CEO; Can Execution Match AI Ambition

Qualtrics Names Jason Maynard CEO; Can Execution Match AI Ambition?

Keith Kirkpatrick, VP & Research Director at The Futurum Group, examines Qualtrics’ appointment of Jason Maynard as CEO and what [...]

The Latest NEWS

Should SaaS Vendors Prioritize AI for Vertical or Horizontal Use Cases
February 6, 2026

Should SaaS Vendors Prioritize AI for Vertical or Horizontal Use Cases?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into the various approaches to delivering AI by SaaS vendors, and discusses which ones will drive ROI the fastest....
Systems of Agency Agentic AI to Drive $762B Enterprise Software Super-Cycle by 2031
February 4, 2026

Systems of Agency: Agentic AI to Drive $762B Enterprise Software Super-Cycle by 2031

Futurum’s Keith Kirkpatrick reveals a structural reset in enterprise software, forecasting the market to reach $762.1B by 2031 (12.2% CAGR) as budgets pivot from Systems of Record to AI-driven Systems...
Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder
January 23, 2026

Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder

Keith Kirkpatrick, Research Director at Futurum, discusses the findings on the Supply Chain Management (SCM) software market, and discusses the key buying criteria that must be considered by vendors operating...
Will Vendors Enable More Complex Agentic Workflows in 2026
January 15, 2026

Will Vendors Enable More Complex Agentic Workflows in 2026?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into the development of more complex agentic AI workflows and provides key examples of leading SaaS vendors that are developing these...
Will SaaS Marketers Differentiate Their Platform and Agentic Messaging in 2026
December 19, 2025

Will SaaS Marketers Differentiate Their Platform and Agentic Messaging in 2026?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into the marketing and positioning practices of major SaaS vendors, and discusses how they need to refine their approach to attract...
CCaaS Software Market Dominated by Genesys, Cisco, Five9, and RingCentral
December 19, 2025

CCaaS Software Market Dominated by Genesys, Cisco, Five9, and RingCentral

Keith Kirkpatrick, Research Director at Futurum, reveals key findings from comprehensive enterprise software market research, focusing on the CCaaS software market, which is dominated by Genesys, Cisco, Five9, and RingCentral....

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