Enterprise Software & Digital Workflows

Transforming Enterprise Software & Digital Workflows: AI, Automation, and Workflow Optimization

Enterprise Applications are the lifeblood and framework for accomplishing work in the modern organization. We examine 12 categories of applications used in the enterprise, including Enterprise Resource Planning (ERP), Customer Relationship  Management (CRM), Workplace Collaboration, Human Resources, Supply Chain & Logistics, Analytics & Business Intelligence  (BI), Project & Portfolio Management (PPM), Industry/Vertical-Specific Applications, and Communication Services, and delve into how they shape the broader enterprise information architecture. We also focus on the underlying technologies and systems that power these applications, including artificial intelligence and automation, and assess how trends in employee engagement and experience impact the market. 

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:

  • Market Data – bi-annual market sizing & five-year forecast  
  • Decision-Maker Survey – bi-annual IT Decision Maker survey  
  • Analyst Insight Report – a report on critical issues in the industry  
  • State of the Market Report – a report on technology, markets, products, and vendors
  • Futurum Signal Report Access – any Signal Report published in the relevant practice area

The Latest Insights On Enterprise Software & Digital Workflows

Brand Visibility Solution

Will Adobe’s Brand Visibility Solution Rewrite the Rules of AI-Driven Customer Experience?

Adobe expands Experience Manager with a brand visibility solution for AI-driven customer engagement, positioning itself against Salesforce, Oracle, and SAP [...]
agentic AI

Adobe CX Enterprise Coworker Aims to Disrupt Agentic AI in Customer Experience

Adobe launches CX Enterprise Coworker, an agentic AI platform orchestrating customer experience workflows across siloed systems, positioning itself against legacy [...]
Embeddable Contact

Twilio Flex as an Embeddable Contact Center: Will Platform Integration Redefine CX Sourcing for the Enterprise?

Twilio Flex's embeddable contact center capability intensifies CCaaS competition, offering enterprises deeper integration and AI-driven customization while challenging legacy providers. [...]

Sales, Marketing and Service Platforms – Futurum Signal

The Sales, Marketing, and Service Platforms market is entering a new phase as organizations move from fragmented customer-facing [...]
Will Canva AI 2.0's Quest for Enterprise Relevance be Derailed by IP Concerns?

Will Canva AI 2.0’s Quest for Enterprise Relevance be Derailed by IP Concerns?

Keith Kirkpatrick, VP & Research Director at The Futurum Group covers the news from Canva Create 2026, particularly the announcement [...]
Will Adobe's Firefly Assistant Redefine Agentic Creative Workflows

Will Adobe’s Firefly Assistant Redefine Agentic Creative Workflows?

Keith Kirkpatrick, VP & Research Director at Futurum, covers Adobe’s announcement of a new creative agent and enhanced Firefly features [...]

The Latest NEWS

Futurum Signal Update: Will Agentic AI Differentiate Sales, Marketing & Service?
April 20, 2026

Futurum Signal Update: Will Agentic AI Differentiate Sales, Marketing & Service?

Keith Kirkpatrick, VP and Research Director at Futurum, explains the core factors that are driving the evolution of the increasingly agentic-focused sales, marketing, and service platforms market....
Who Will Win the Agent Orchestration Layer Battle?
April 13, 2026

Who Will Win the Agent Orchestration Layer Battle?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the battle to control the agent orchestration layer, and discusses the key aspects that concern enterprise buyers as...
42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS
April 10, 2026

42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS

Futurum’s Keith Kirkpatrick finds enterprise buyers prefer consumption-based pricing for GenAI at 42.9%, while rejecting it for core software, a pricing bifurcation reshaping vendor strategy among 830 IT decision-makers....
Agentic AI Surges 31.5% to Become the Fastest-Growing Enterprise Tech Priority
March 17, 2026

Agentic AI Surges 31.5% to Become the Fastest-Growing Enterprise Tech Priority

Futurum’s Keith Kirkpatrick reveals agentic AI surged 31.5% year-over-year as the fastest-growing enterprise technology priority among 830 IT decision-makers, with combined top-two rankings reaching 39.3%....
Will the AWU Metric Drive Outcome Pricing Use by Enterprises Above 18.7%
March 12, 2026

Will the AWU Metric Drive Outcome Pricing Use by Enterprises Above 18.7%?

Keith Kirkpatrick, VP and Research Director at Futurum, covers Salesforce’s introduction of agentic work units (AWUs), and shares his insights on how this ties into the larger trend of outcomes...
Enterprise AI ROI Shifts as Agentic Priorities Surge
February 17, 2026

Enterprise AI ROI Shifts as Agentic Priorities Surge

Futurum’s Keith Kirkpatrick reveals enterprise AI ROI measurement is shifting from productivity to P&L impact, while agentic AI surged 31.5% as the fastest-growing technology priority among 830 IT decision makers....

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