SHRM Partners with Qualtrics to Help Members Elevate Employee Experience

2021-06-28

PROVO, UT and SEATTLE, June 28, 2021– Qualtrics (Nasdaq: XM), the world’s No. 1 Experience Management (XM) provider and creator of the XM category, and the Society for Human Resource Management (SHRM), the world’s leading HR association, today announced that SHRM has standardized on Qualtrics as their Experience Management platform for their employees and members. The new partnership will help SHRM and its members make data-driven decisions based on evolving employee needs.

SHRM is the world’s leading Human Resources association with more than 300,000 HR and business executive members in 165 countries—impacting the lives of more than 115 million workers and families globally. Having successfully leveraged the Qualtrics XM Platform™ to power their own employee engagement program, SHRM is now expanding that partnership to offer those same services to its global membership.

The pandemic created a seismic shift in how people work and, as organizations around the world are in the process of rewriting their playbooks for the future of work. HR leaders play a critical role in ensuring employees are connected and engaged, whether they are in the office, working remotely, or a combination of both. By partnering with Qualtrics, SHRM members will have access to a platform that allows them to scale employee experience programs across their entire organization—making every voice heard, creating a culture that accelerates innovation, and fostering connection within their workforce.

“The global pandemic only accelerated the importance of employee engagement programs that can keep pace with the changing landscape of the workforce today. To drive real impact, companies need to clearly listen to their employees and implement programs that drive actionable improvement,” said Nick Schacht, SHRM-SCP, SHRM’s chief global development officer. “At SHRM we are proud to partner with Qualtrics to help our members elevate employee engagement and deliver better experience for their employees.”

“Creating differentiated employee experiences is a focus for many organizations right now,” said Julia Anas, Chief People Officer, Qualtrics. “Our partnership with SHRM enables their members to deploy experience management across their workforce and extend those capabilities to its members everywhere. Together we can provide HR professionals around the world an opportunity to improve the way they deliver for their employees.”

The new partnership gives SHRM clients access to a refreshed SHRM Employee Experience solution powered by Qualtrics’ XM Platform and Workforce Science Associates’ market-leading content and consulting methodology. WSA is one of the world’s foremost experts on workforce engagement and performance. SHRM members can utilize the engagement solution to view interactive dashboards, create action plans, and drive change that will improve the employee experience across their organization.

For more information please visit: qualtrics.com/employee-experience/employee-engagement/.

About Qualtrics

Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand. Over 13,500 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)—the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com.

About SHRM

SHRM, the Society for Human Resource Management, creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today’s evolving workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally. Learn more at SHRM.org and on Twitter @SHRM.###

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Is Adobe Commerce Poised to Revolutionize Product Discovery with AI?
July 29, 2026
Article
Article

Is Adobe Commerce Poised to Revolutionize Product Discovery with AI?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Adobe Commerce's AI-driven product discovery transforms eCommerce as AI-driven retail traffic surges 125% year-over-year....
The Software-Defined Vehicle is Winning the Compute War and Losing the Owner
July 29, 2026
Article
Article

The Software-Defined Vehicle is Winning the Compute War and Losing the Owner

Futurum analysts Olivier Blanchard and Brad Shimmin on the moment the car stopped being a car, and why the sharpest pushback isn’t about EVs, autonomy, or subscriptions at all. From Utilizing AI...
HPE’s GX5000 Delivers 40% Denser AI Supercomputing With AMD EPYC
July 29, 2026
Article
Article

HPE’s GX5000 Delivers 40% Denser AI Supercomputing With AMD EPYC

Alastair Cooke, analyst at Futurum, shares insights on HPE's Cray Supercomputing GX5000, a 6th Gen AMD EPYC-powered system claiming 40% higher core density than rivals, and what it means for the AI...
Synopsys, Cadence, and Siemens Take Agentic Chip Design Autonomous at DAC
July 29, 2026
Article
Article

Synopsys, Cadence, and Siemens Take Agentic Chip Design Autonomous at DAC

Brendan Burke, Research Director at Futurum, examines how NVIDIA and AMD are driving agentic chip design at DAC 2026 through collaborations with Synopsys, Cadence, and Siemens spanning models, physics libraries, runtimes, and...
Latest Research:
IBM as Client Zero How IBM Built an Enterprise AI Orchestration Model at Global Scale
July 28, 2026

IBM as Client Zero: How IBM Built an Enterprise AI Orchestration Model at Global Scale

In our latest case study, IBM as Client Zero: How IBM built an enterprise AI orchestration model at global scale, completed in partnership with IBM, Futurum Research examines how IBM...
Orchestrating IT at Global Scale How IBM Consulting Enabled Nestlé’s AI-Driven Delivery Model
July 28, 2026

Orchestrating IT at Global Scale How IBM Consulting Enabled Nestlé’s AI-Driven Delivery Model

In our latest case study, Orchestrating IT at global scale: How IBM Consulting enabled Nestlé's AI-driven delivery model, completed in partnership with IBM, Futurum Research examines how Nestlé consolidated a...
Building a digital-native airline How IBM powered Riyadh Air's launch
July 28, 2026

Building A Digital-Native Airline: How IBM Powered Riyadh Air’s Launch

In our latest case study, Building a digital-native airline: How IBM powered Riyadh Air's launch, completed in partnership with IBM, Futurum Research examines how orchestration and integration discipline helped a...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.