New Customer Wins for Five9, ActionIQ, Vonage, Qualtrics, and Medallia

Winning CX Providers Were Selected by a Healthcare Conglomerate, Jackson Hewitt, Headsets.com, Healthcare Organizations, and IHG Hotels & Resorts

CX customer wins

The biggest win in this new roundup of customer success stories is the deal that Five9 secured with a yet unidentified global health conglomerate, reportedly worth some $40 million yearly. But the four other successful partnerships highlighted in the roundup are also notable in their own way. Those pairings involve ActionIQ and Jackson Hewitt; Vonage and Headsets.com; Qualtrics and healthcare organizations; and Medallia, with its Zingle offering, and IHG Hotels & Resorts. Details follow below.

Five9 Wins Multimillion Dollar Deal

Five9, a major contact center provider headquartered in San Ramon, California, has reportedly finalized a deal to implement its cloud solution for a global healthcare conglomerate, according to news sources, which did not disclose the identity of the client but described it as one of the world’s largest companies made up of many notable retail, pharmacy, and health insurance brands.

The transaction is expected to generate annual recurring revenue (ARR) of more than $40 million in software subscriptions for Five9. The company cemented the deal after competing with other big players in the contact center as a service (CCaaS) space.

Dan Burkland, president at Five9, was quoted by the news reports as saying that the healthcare conglomerate had been experiencing technology troubles after many years of acquisitions and expansions, but that it was ready to go with Five9 to replace its on-premises legacy solutions from Avaya, Cisco, Genesys, and NICE.

Burkland, the reports added, said Five9 was selected for a number of reasons, including its ability to deliver a differentiated CX, the company’s track record in providing insights and analytics to optimize contact center operations, deep integration with Salesforce, and a workforce optimization (WFO) solution backed by customer engagement specialist Verint for obtaining visibility into work and processes across multiple functional areas in an organization.

The new deal is the latest achievement for Five9, which welcomed 134 new customers in last year’s final quarter alone. Five9 was the target of an unsolicited $14.7 billion acquisition bid by video conferencing company Zoom in October 2021. The deal fell apart at the 11th hour, scuttled by Five9 shareholder concerns about the drop in Zoom’s stock value and the low valuation of Five9 assessed by Zoom.

ActionIQ to Optimize CX for Jackson Hewitt

ActionIQ and its CX Hub suite of services have been selected by Jackson Hewitt to provide a better understanding of the tax preparation company’s customers and optimize their customer journeys. CX Hub is the customer data platform (CDP) from ActionIQ to help companies consolidate their user data, and executives at New Jersey-headquartered Jackson Hewitt express confidence that the partnership will enhance its organizational intelligence on customers and drive long-term revenue and growth.

CX Hub is augmented with the identity resolution capabilities of Neustar, the Virginia-based provider of information, analytics, and directory services for the global communications and internet industries.

The joint ActionIQ-Neustar solution will enable Jackson Hewitt to create 360-degree views of customers and convert anonymous prospects into known customers. The solution will also help enrich customer profiles and solve acquisition challenges, such as unknown web traffic. 

Vonage is Integrated Communication Solutions Provider for Headsets.com

Vonage, the business cloud communications company based in New Jersey, is the provider of an integrated unified communications and contact center solution to Headsets.com, the San Francisco-based e-commerce business specializing in wireless and corded office headsets.

Headsets.com relies on two Vonage products to achieve a harmonious experience for its agents and to deliver top-shelf customer service. Vonage Business Communications (VBC) enables a flexible, unified communications experience for the on-site and hybrid work employees of Headsets.com, while Vonage Contact Center increases productivity and creates personalized customer connections. With Vonage, the Headsets.com team has strategically built both internal and external communications workflows that power exceptional experiences for both customers and employees. 

Partnering with Vonage, the customer support team at Headsets.com reports a 98% success rate, the customer journey supplied by the headsets maker marked by real-time interactions, intelligent routing, and advanced data reporting, supported by both internal and external communication workflows intended to deliver exceptional CX and EX.

Qualtrics is Selected by Healthcare Organizations

Experience management (XM) provider Qualtrics says its XM Platform was the choice of hundreds of organizations worldwide during 1Q 2022 to create distinctive experiences in healthcare.  

A key healthcare feature of Qualtrics XM is its capability to gather experience data from more than 125 sources—data voluntarily shared by consumers or employees through surveys, chatbots, and call centers; as well as data indirectly shared in online reviews, on a company’s website, and across social media. Combining regulatory and real-time feedback, Qualtrics can provides organizations with insights to elevate patient satisfaction while maintaining compliance with government regulations.  

Organizations that used XM solutions in 1Q included Blue Cross Blue Shield of North Dakota (BCBSND) and its provider network of more than 310,000 members and 2,500 employees; Illinois-based Carle Health to track vaccination and testing of nearly 12,000 employees and volunteers; Crowne Health Care and its network of facilities in Alabama for nursing, assisted living, and independent living; and health system operator Providence to improve the financial experience of patients in five Western US states including Alaska.

Medallia Zingle to Drive Guest Engagement in IHG Hotels & Resorts

Medallia Zingle, the business text messaging platform of San Francisco-based CX management provider Medallia Inc., has been selected by global hospitality company IHG Hotels & Resorts to drive guest engagement and enhance both the guest and employee experience (EX) of the chain’s nearly 6,000 hotels spread across more than 100 countries around the world.

IHG will use Medallia Zingle and the platform’s AI-powered technology to enable hotel guests and IHG on-property teams to interact in real time, using the preferred language of the guests and their chosen method of communication, including SMS text, in-app, web chat, or social messaging apps like WhatsApp. For IHG employees, Medallia Zingle will enable them to scale real-time guest communication, allow quicker response times, and drive additional revenue opportunities.

Medallia has collaborated with IHG in other enterprise CX initiatives. It is the vendor behind the IHG Heartbeat guest survey program, and the Medallia software as a service (SaaS) solution called Experience Cloud is used by IHG to analyze and act on areas of opportunity.

Author Information

Alex is responsible for writing about trends and changes that are impacting the customer experience market. He had served as Principal Editor at Village Intelligence, a Los Angeles-based consultancy on technology impacting healthcare and healthcare-related industries. Alex was also Associate Director for Content Management at Omdia and Informa Tech, where he produced white papers, executive summaries, market insights, blogs, and other key content assets. His areas of coverage spanned the sectors grouped under the technology vertical, including semiconductors, smart technologies, enterprise & IT, media, displays, mobile, power, healthcare, China research, industrial and IoT, automotive, and transformative technologies.

At IHS Markit, he was Managing Editor of the company’s flagship IHS Quarterly, covering aerospace & defense, economics & country risk, chemicals, oil & gas, and other IHS verticals. He was Principal Editor of analyst output at iSuppli Corp. and Managing Editor of Market Watch, a fortnightly newsletter highlighting significant analyst report findings for pitching to the media. He started his career in writing as an Editor-Reporter for The Associated Press.

Latest Insights:
NVIDIA Aims Vera Rubin at Agentic Post-Training With Proven CoreWeave Results
July 21, 2026
Article
Article

NVIDIA Aims Vera Rubin at Agentic Post-Training With Proven CoreWeave Results

Brendan Burke, Research Director at Futurum, shares his insights on agentic post-training as the new target for AI hardware hill climbing, as NVIDIA Vera Rubin benchmarks from Perplexity and Prime Intellect make...
Azure's AMD Partnership Expands: Is Reinforcement Learning the Hardware Bottleneck?
July 21, 2026
Article
Article

Azure’s AMD Partnership Expands: Is Reinforcement Learning the Hardware Bottleneck?

Brendan Burke, Research Director at Futurum, examines how Azure's AMD Partnership expands across GPUs, CPUs, and networking to address frontier model inference and reinforcement learning workloads, signaling evolution of AI demand profiles....
Fortinet's AI Controls Join the Field. Can Integration Set Them Apart?
July 21, 2026
Article
Article

Fortinet’s AI Controls Join the Field. Can Integration Set Them Apart?

Fernando Montenegro, VP at Futurum, examines why FortiEndpoint's consolidated AI controls are a real buyer win, while platform and SASE integration, not the individual features, will decide whether Fortinet stands apart....
ASUS ROG Gjallar: Is AI-Enhanced Audio the Next Gaming Peripheral Battleground?
July 21, 2026
Article
Article

ASUS ROG Gjallar: Is AI-Enhanced Audio the Next Gaming Peripheral Battleground?

ASUS launches ROG Gjallar, a gaming soundbar with Dolby Atmos and AI-powered echo cancellation, signaling that intelligent audio endpoints are the next gaming frontier....
Latest Research:
Redefining Creative Workflows in the AI Era
July 21, 2026

Redefining Creative Workflows in the AI Era

In Redefining Creative Workflows in the AI Era, completed in partnership with Adobe, Futurum Research examines how organizations are moving beyond isolated AI productivity gains toward unified creative platforms that...
The Governance Gap Why Scaling AI Requires More Than Monitoring
July 15, 2026

The Governance Gap: Why Scaling AI Requires More Than Monitoring

In our latest market brieft, The Governance Gap: Why Scaling AI Requires More Than Monitoring, completed in partnership with IBM, Futurum Research examines why AI governance must evolve from periodic...
The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise
July 13, 2026
Research
Research

The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise

In our latest Market Brief, The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise, completed in partnership with Lenovo, Futurum Research examines how autonomous AI systems...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.