CXM Firm Alida Receives New Equity Investment

Fresh Funding From BMO Capital Partners Adds to Series D Capital Raise

Alida, the Canadian developer of CXM and customer insights software, said in a recent announcement that it was the recipient of an equity investment from fellow Canadian entity BMO Capital Partners, a major source of subordinated debt and minority equity capital in Canada. The equity investment follows a Series D funding round led by Round 13 Growth Fund, the Toronto-based late-stage growth equity fund supporting tech-enabled businesses in Canada.

All told, the total investment in Alida now amounts to $23 million. The capital infusion will help accelerate Alida’s aggressive growth strategy and innovation agenda to deliver software as a service (SaaS) solutions in the CXM industry, according to the company’s news release on the new funding.

Ross Wainwright, CEO at Alida, said the company was “so fortunate” to receive strong financial backing from BMO Capital Partners. “Over the past year, we have made huge strides in our innovation agenda and have seen our vision come to life. This investment strengthens Alida’s working capital position to grow key areas of our business, deliver marketing-leading solutions, and enhance the value for our current stakeholders,” Wainwright remarked.

Andrew Hockin, managing director at BMO Capital Partners, extolled Alida’s continued growth. “Alida delivers innovative solutions to the rapidly growing global CXM market, and we look forward to building on BMO’s strong relationship with the management team as they achieve the next stage of growth,” he said.

Aside from the BMO equity investment and the $20 million capital raised from Round 13 in September 2021, other recent funding initiatives for Alida have included a $10 million debt facility from Comerica Bank in July 2021, and $20 million in growth debt from Vistara Capital Partners in September 2020. Formerly known as Vision Critical and founded in 2000, the company rebranded as Alida in late 2020. In August this year, Alida launched Total Experience Management (TXM), a product fusing the voice of customers and employees with capabilities to deliver customer, employee, product, and brand experiences. Alida customers include Twitter, Toyota, J.Crew, Banana Republic, Discovery, and NASCAR.

Author Information

Alex is responsible for writing about trends and changes that are impacting the customer experience market. He had served as Principal Editor at Village Intelligence, a Los Angeles-based consultancy on technology impacting healthcare and healthcare-related industries. Alex was also Associate Director for Content Management at Omdia and Informa Tech, where he produced white papers, executive summaries, market insights, blogs, and other key content assets. His areas of coverage spanned the sectors grouped under the technology vertical, including semiconductors, smart technologies, enterprise & IT, media, displays, mobile, power, healthcare, China research, industrial and IoT, automotive, and transformative technologies.

At IHS Markit, he was Managing Editor of the company’s flagship IHS Quarterly, covering aerospace & defense, economics & country risk, chemicals, oil & gas, and other IHS verticals. He was Principal Editor of analyst output at iSuppli Corp. and Managing Editor of Market Watch, a fortnightly newsletter highlighting significant analyst report findings for pitching to the media. He started his career in writing as an Editor-Reporter for The Associated Press.


Latest Insights:

On this episode of The Six Five Connected, host Diana Blass explores the Generative AI solutions spearheaded by AT&T and DISH Wireless. She also chats with IBM about the infrastructure investments needed in a telco's network and operations for Generative AI to thrive.
On this episode of The Six Five – On The Road, hosts Daniel Newman and Patrick Moorhead welcome AI.IO’s Jonathan Lee for a conversation on how leverages Intel’s AI solutions to democratize athletic scouting, development and insights for athletes across the globe.
The Futurum Group’s Russ Fellows is joined by Dell’s Bill Leslie, Director, Technical Marketing for an inside look at the performance testing we recently conducted on Dell’s VxRail hyper converged infrastructure (HCI), use cases, and more.

Latest Research:

In our latest Lab insight report, Performance Review of Dell VxRail HCI with Broadcom 100 GbE Networking, The Futurum Group Labs team independently reviewed the testing of Dell VxRail systems, comparing the performance of 25 GbE networking to configurations using 100 GbE Broadcom network interfaces.
In our latest research brief, done in partnership with Netcracker, we take a look at the Netcracker GenAI Solution and why it meets the challenges of adopting generative AI technology, helping to make generative AI effective and successful for telcos.
In our latest Lab Insight Report, Scalable Ransomware Protection: Analysis of VMware’s Cloud Disaster Recovery and Ransomware Recovery Service Offerings, done in partnership with VMware, we detail the audit of the solution that we conducted, as well as its key merits, including rapid setup and scalability, and its comprehensive ransomware-specific features.