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Acquisition to Deepen Zendesk’s Workforce Engagement Management Capabilities, Support CX Quality Improvements
Keith Kirkpatrick and Sherril Hanson of The Futurum Group provide insights into Zendesk’s announced acquisition of quality management platform provider Klaus, bringing the benefit of analytics on both human and digital agent performance.
And Yes, There Was More than AI
Sherril Hanson, Senior Analyst at The Futurum Group, provides insights into 2023 customer experience trends as well as a look ahead at what to expect in 2024.
In this episode of Making Markets, Sassine Ghazi, President and CEO of Synopsys, joins host Daniel Newman for a conversation about Synopsys’ recent earnings and outlook for 2024, his top priorities for the company, and his visions to grow Synposys with tech trends like AI.
Hyperscaler Promoted Public Cloud and Partnered for On-Premises Storage
Dave Raffo, Senior Analyst at The Futurum Group, looks back at the year in cloud storage, which saw hyperscalers focus largely on helping companies use unstructured data for AI.
The Futurum Group’s Daniel Newman is joined by Pega’s Peter van der Putten for a conversation on AI in 2024, including insights on ethics, governance and the hype around generative AI.
Vodafone, Cirrus360, and Intel Boost the Open RAN Cause with a Demonstration of an RDSL Compute Language Framework
The Futurum Group’s Ron Westfall examines why Vodafone, Cirrus360, and Intel backing the RDSL compute framework initiative provides critical impetus toward Vodafone’s commitment of executing the first commercial deployment of Open RAN in Europe.
Highlighting Industry Players Approaching Generative AI in the Right Way
Mark Beccue, Research Director at The Futurum Group, highlights organizations approaching generative AI in the right way. Adults in the Generative AI Rumpus Room features Fox Corporation and the FTC.
Consumer Report Shows Low Levels of Satisfaction Both In-Store and Online
Sherril Hanson, Senior Analyst at The Futurum Group, shares her thoughts on IBM’s latest research that shows consumer dissatisfaction with both in-person and online retail shopping experiences and provides key takeaways for CX practitioners.
Generative AI, Consolidation of Technology Stacks, and a Shift to Consumption-Based Pricing Will Emerge In 2024
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses six predictions for the enterprise SaaS market, and how they will impact vendors and customers.
The Futurum Group’s Daniel Newman is joined by Tray.io CEO and Co-Founder, Rich Waldron, to discuss the company’s mission to deliver the intelligent autonomous enterprise, enabling organizations to transform every business process using AI.
The Futurum Group’s Daniel Newman is joined by Christophe Van de Weyer, CEO at Telesign for a conversation on the future of digital identity, trust, and AI.
The Six Five team discusses genAI trends in 2024.

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