Data Reduction Guarantees – NetApp Has a New Approach

With data reduction a very common if not standard feature for primary storage systems, the amount of data reduction has always been a point of discussion between Information Technology professionals and vendor sales and marketing.  Data reduction is an expected characteristic now, enabled by advances in technology such as solid-state storage and integration into processors and other specialty chipsets.  That leads to capacity planning decisions for storage acquisitions: how much data can be stored on a system.  Vendors see this as a potential competitive advantage and even give some type of guarantee as to the amount of data reduction.

The data reduction information can be misleading however.  Normally, this is thought of as compression and deduplication resulting in less data to be stored. Depending at what point data is reduced in the movement of data through a storage system, the reduction can also serve as a multiplier to the internal bandwidth and internal memory (DRAM) because of only operating on reduced amount of data.  Sometimes, the effect of thin provisioning where capacity is only allocated when data is written rather than when a volume is provisioned, is included in some materials as part of the data reduction.  This is misleading and should be considered an implementation characteristic represented by raw versus usable capacity.

Depending on the type of data, the reduction amount (compression) can be quite different.  The likelihood of repeated data segments that benefit from deduplication also is different.  Evaluator Group has a model for IT clients to get an idea of what to expect.  The model is based on a large set of data from vendor analysis.  The model is only a guideline based on data.  Vendors have generally given a guarantee that is two different numbers: one for data without analysis (sight unseen if you will) and another higher number if their analysis software is run against the data.  The numbers can be quite different, usually something like 2:1 for sight unseen and then 4:1 or 5:1 depending on the output of the analysis.  The guarantees give customers recourse if the system does not meet the guarantee, usually with the vendor supplying additional capacity.

NetApp, with the February 2023 announcement, has made a very welcome advance for IT customers regarding the guarantees for capacity.  The guarantee will no longer be a blanket number across all data stored on the system but will be a different number for different types of data, very similar to what can be seen from the Evaluator Group model.  This should be much simpler for customers and more expedient in acquisitions and deployments than running analysis software.  This advance will probably be matched by competitors at some point because it does make it easier for customers.

NetApp has made a step forward in allowing customers to set expectations in how much data can be stored on their storage systems and having the assurance that NetApp will make good on the expectations set.

More information:   Access Evaluator Group’s NetApp AFF Product Brief and EvaluScale Comparison for SAN and NAS on http://evaluatorgroup.com.

Disclosure: Evaluator Group, wholly owned by The Futurum Group, is a research and analyst firm that engages or has engaged in research, analysis and advisory services with many technology companies, including those mentioned in this article.  The author does not hold any equity positions with any company mentioned in this article.   Analysis and opinions expressed herein are specific to the analyst individually.

We encourage citing of the content, provided the citing is in context and attributed in the core copy as Evaluator Group, LLC and includes a link to the full article.

Author Information

Randy Kerns

Randy has written numerous industry articles and papers as an educator and presenter, and he is the author of two books: Planning a Storage Strategy and Information Archiving – Economics and Compliance. The latter is the first book of its kind to explore information archiving in depth. Randy regularly teaches classes on Information Management technologies in the U.S. and Europe.

Related Insights
SaaS ERP Is Reshaping Data Access, But Can It Deliver on the Promise of Real-Time Insight?
July 11, 2026

SaaS ERP Is Reshaping Data Access, But Can It Deliver on the Promise of Real-Time Insight?

IT Convergence's SaaS ERP strategy capitalizes on enterprise modernization trends, with 84.5% of channel partners expecting AI-driven growth and the Channel Ecosystems market forecast to reach $41.8B by 2029....
Is Migrating from Synapse to Databricks the Shortcut to Unified AI-Ready Data?
July 10, 2026

Is Migrating from Synapse to Databricks the Shortcut to Unified AI-Ready Data?

Organizations are consolidating data infrastructure around unified platforms, with 73.6% planning to increase spending—signaling a shift toward AI-ready, simplified architectures that eliminate costly silos....
Can Biohub’s Open AI Models and Imaging Tools Redefine Biomedical Discovery?
July 10, 2026

Can Biohub’s Open AI Models and Imaging Tools Redefine Biomedical Discovery?

Biohub's AI integration in protein modeling and genomics marks a biomedical shift, yet adoption barriers—hallucination risk, data privacy, and unclear ROI—hinder clinical deployment....
AWS Looks to Collapse the Search-Analytics Divide: How Its New OpenSearch Engine Fuels Agentic AI
July 9, 2026

AWS Looks to Collapse the Search-Analytics Divide: How Its New OpenSearch Engine Fuels Agentic AI

Brad Shimmin, VP at Futurum, explores how AWS is re-architecting Amazon OpenSearch Service. By fusing search and analytics and integrating native MCP support, AWS aims to slash log storage costs...
SAP's Dremio Acquisition
July 6, 2026

SAP’s Dremio Acquisition Provides Agentic AI Data Foundation

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP's Dremio acquisition strengthens its Business Data Cloud and agentic AI roadmap, enabling analytical workloads across SAP...
Databricks AI’s GPU Reliability Push Exposes Hidden Risks for Large-Scale Training
July 3, 2026

Databricks AI’s GPU Reliability Push Exposes Hidden Risks for Large-Scale Training

Databricks AI reveals critical GPU reliability challenges in distributed training environments. Silent slowdowns and numerical corruption pose greater risks than visible failures, threatening model quality and compute efficiency at enterprise...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.