Insight Type: Market Coverage

After 18 Months of Regulatory Battles Around the World, Microsoft Succeeds in Its Largest Acquisition Ever
Todd R. Weiss and Daniel Newman of The Futurum Group share their insights as the Microsoft Activision $69 billion deal closes after some 20 months of global regulatory reviews. The deal brings Call of Duty, Candy Crush, and other games to Microsoft.
New Enhancements Touch on Key Parts of EX – Development and Communication
Sherril Hanson, senior analyst at The Futurum Group, shares her insights into Microsoft’s latest Viva enhancements, which are aimed at two crucial pieces of employee experience: communications and development.
Firefly is Arguably the World’s Most Successful Enterprise AI App, and It Is Getting Better
Mark Beccue, Research Director AI at The Futurum Group, examines Adobe Firefly: Blazing A Generative AI Application Trail.
Products Combine Scalar and Vector Compute Capabilities
Steven Dickens and Dave Raffo at The Futurum Group share their insights on SiFive’s latest RISC-V systems and position where startup SiFive fits in the overall chip market that also includes Intel, AMD, and ARM.
OpenText Unleashed Six Ready-Made Aviators for Business Users
Mark Beccue, Research Director at The Futurum Group, examines OpenText Aviator AI use cases.
New User Segments To Receive Access To Content-Focused Generative AI Tools
Keith Kirkpatrick, Research Director at The Futurum Group, covers Adobe’s expansion into the Chromebook market and discusses the benefits the company will generate by making its software available to new customer segments.
Webex Introduces Sovereign Controls, Enhancing Data Security for European Clients
Craig Durr, Research Director at The Futurum Group, comments on Webex's recent digital sovereignty announcement, highlighting its significance in the realm of European data sovereignty.
Ericsson’s New ConsumerLab 5G Research Reinforces the Value-Add Business Potential of APIs and Uptick in 5G Smartphone Users Willing to Pay Premium for QoS
The Futurum Group’s Ron Westfall reviews the new Ericsson ConsumerLab report and how it points to key trends that indicate CSPs are better positioned to use network APIs to catalyze developer-driven app innovation and 5G monetization.
Qvantel Flex BSS Supports AI-Enabled Customer Care Co-Pilot and Qvantel Flex Billing Services Spurs CSP Time-to-Market Goals and Boosts Agility
The Futurum Group’s Ron Westfall assesses why the Qvantel Flex BSS portfolio can help accelerate CSP adoption of no/low code configurability and generative AI capabilities in fulfilling top strategic objectives.
Google’s Pixel Watch 2 Sits at the Intersection of Wear OS 4 and Fitbit, and That Is a Very Good Thing
Olivier Blanchard, Research Director at The Futurum Group, shares his insights on why Pixel Watch 2’s complete Wear OS 4 feature set and slick Fitbit integration could be a recipe for success.
Use Cases in Talent Acquisition and Talent Intelligence Are First Out the Door With Much To Follow
Sherril Hanson, Senior Analyst at The Futurum Group, shares her insights on SAP’s use of AI across the SuccessFactors HXM suite and offers key takeaways from the recent SuccessConnect conference.
With Pixel 8 and Pixel 8 Pro, Google’s Vision for the Future of Android Phones Comes Into Clearer Focus
Olivier Blanchard, Research Director at The Futurum Group, shares his insights on why Google’s AI-forward Tensor G3 SOC is a game changer for its Pixel 8 and Pixel 8 Pro phones.

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