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Author: Shelly Kramer

Shelly Kramer

For Many Organizations, Data is Overwhelming — It Doesn’t Have to Be

In this latest research brief, For Many Organizations, Data is Overwhelming— It Doesn’t Have to Be — done in partnership with Treasure Data — Futurum analyst Shelly Kramer explores the challenges that brands face when overwhelmed with consumer data and the opportunities to overcome these new challenges.
Shelly Kramer

Zoomtopia 2022: Zoom Platform Updates Focus on Keeping Users in the Ecosystem, and the Company Continues Record of Driving Innovation Based on Customer Feedback

In this recap from Zoom’s recent Zoomtopia 2022 event, Futurum principal analyst Shelly Kramer admits that CEO Eric S. Yuan’s focus on happiness actually does make sense, explores announcements made at the Zoomtopia event and their implications, and explores what she sees as the challenges ahead for Yuan, President Greg Tomb, and CMO Janine Pelosi
Shelly Kramer

Amazon’s Sacramento-based Same-Day Fulfillment Facility Pursues IFLI Zero Carbon Certification

Futurum principal analyst Shelly Kramer covers news of Amazon’s Sacramento-based Same-Day fulfillment center seeking the world’s first IFLI Zero Carbon Certification for a fulfillment center or logistics site, setting the stage and developing a model for other organizations to follow suit.
Shelly Kramer

Honeywell Enters Payments Arena with Honeywell Smart Pay, Turning Its Mobile Computers into Processing Terminals

Futurum principal analyst Shelly Kramer covers Honeywell’s entrée into the mobile payments arena with its contactless software payment solution, Honeywell Smart Pay.
Shelly Kramer

Making the Most of Business Data is One of the Biggest Challenges Organizations Face & APOS Live Data Gateway Can Help

In this episode of the Futurum Tech Webcast, principal analyst Shelly Kramer is joined by Allan Pym, Chief Operating Officer at APOS, for a conversation on the challenges making the most of business data presents for organizations, and how APOS Live Data Gateway is helping solve those challenges — and in real time.
Shelly Kramer

Honeywell Unveils Expanded Cybersecurity Capabilities via the Release of its New Operational Tech Cybersecurity Solutions

Futurum principal analyst Shelly Kramer covers early news coming out of Honeywell Connect 22, featuring Honeywell’s announcements around expanded cybersecurity capabilities, and its new Operational Tech cybersecurity solutions, which include its Advanced Monitoring and Threat Response (AMIR) service and Cyber App Control.
Shelly Kramer

Cisco’s Cisco Networking Academy Aims to Empower 25 Million People With Digital and Cybersecurity Skills

Futurum principal analyst Shelly Kramer covers Cisco’s recent announcement that through its Cisco Networking Academy, the company aims to empower 25 million people with digital and cybersecurity skills over the next 10 years as the organization celebrates 25 years of its IT skills-to-jobs program. With this initiative, Cisco aims to equip people with the necessary skillsets for the jobs of the future, and that’s a big benefit for both millions of potential employees, and also for the organizations that will employ them.
Shelly Kramer

Maximizing The Power of the CDP: Garner Insights for a Better Customer Experience with Pega’s Customer Data Connectors – Futurum Tech Webcast Interview Series

In this episode of the Futurum Tech Webcast, principal analyst Shelly Kramer welcomes Pega’s Matt Nolan, Senior Director of Product Marketing, Decision Sciences, for a conversation about data, analytics, the important role CDPs play in providing customers with top notch experiences, and the tech that should be on the must purchase list for organizations as they evaluate the performance of their MarTech stacks.
Shelly Kramer

Big Tech Has A Big Interest In Buy Now, Pay Later—But Is It Good For Consumers?

Frequent online shoppers can hardly avoid the proliferation of buy now, pay later (BNPL) offerings they’ve seen at checkout in recent months.
Shelly Kramer

NXP Launches OrangeBox, an Automotive Connectivity Platform That’s a Unified, Streamlined Interface — and One That’s Also Secure

Futurum principal analyst Shelly Kramer explores NXP’s newly launched OrangeBox automotive connectivity platform, which is a simple solution that not only streamlines all wireless connections to today’s software defined vehicles, it does it in a much more secure way — and that’s something worth paying attention to.
Shelly Kramer

T-Mobile Launches Advanced Industry Solutions to Facilitate and Empower Smart Retail, Cities, Manufacturing, and Logistics Businesses

Futurum’s Shelly Kramer explores T-Mobile’s introduction of Advanced Industry Solutions, an end-to-end suite that uses a 5G network to facilitate and empower smart retail, cities, manufacturing, and logistics businesses, the market opportunity, and what the potential benefit is for companies of all sizes.
Shelly Kramer

ServiceNow Recently Unveiled the Now Platform Tokyo Release, Designed to Help Drive — and Speed — Business Transformation

Futurum principal analyst Shelly Kramer covers ServiceNow’s recent launch of the Now Platform Tokyo release designed to help organizations drive and speed business transformation and manage critical aspects of their operations from supply-chain management to employee retention.
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