Author: Lisa Martin

October 30, 2024

How Pure Storage Leverages Data and AI to Transform the Customer Experience – Episode 13

In this episode of the Six Five Webcast - Marketing: Art and Science, we discuss how Pure Storage is leveraging data science and generative AI to achieve significant efficiency gains....

<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
Lisa Martin

September 25, 2024

Marketing: Art and Science

The Impact of Generative AI at UiPath – Episode 12

In this episode of the Six Five Podcast - Marketing: Art and Science, we discuss the big impacts that the right blend of art and science in UiPath marketing is...

<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
Lisa Martin

September 11, 2024

Marketing: Art and Science

How Marketing Led the Brand and Cultural Transformation of a 30-Year-Old Business – Episode 11

In this episode of the Six Five Podcast - Marketing: Art and Science, we discuss how AI and predictive analytics are transforming customer insights and marketing strategies. Discover how a...

<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
Lisa Martin

August 28, 2024

Marketing: Art and Science

What Stakeholders Want from B2B Marketing Leaders – Marketing Art and Science – Episode 10

In this episode of Marketing Art and Science, we discuss Gabie Boko’s journey as NetApp’s CMO, the integration of data science in marketing, the blend of creativity and strategy in...

<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
Lisa Martin

August 14, 2024

Marketing: Art and Science

The Impact of Marketing AI Councils on Businesses – Marketing Art and Science – Episode 9

In this episode of Marketing Art and Science, we discuss modern marketing leadership and the impact CMO Laura Heisman has made at multiple companies with Marketing AI Councils....

<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
Lisa Martin

July 31, 2024

Marketing: Art and Science

The Tech CEO’s Perspectives on Marketing

Lisa Martin, CMO Advisor at The Futurum Group, and Observe, Inc. CEO Jeremy Burton dive into the evolving role of the CMO, with Burton sharing invaluable insights from his experiences...

<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
Lisa Martin

July 17, 2024

Marketing: Art and Science

CrowdStrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences

Lisa Martin, CMO Advisor at The Futurum Group, and Crowdstrike CMO Jennifer Johnson (JJ) discuss the genesis and results of data-driven marketing at Crowdstrike and how Generative AI is converting...

<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
Lisa Martin

July 9, 2024

Six Five Webcast

Dell’s Density Journey – Six Five On the Road

Matt Baker, SVP - AI Enablement at Dell Technologies, alongside Solidigm, shares his insights on Dell's Density Journey, exploring the future of AI and technology density....

<img width="36" height="36" src="https://futurumgroup.com/wp-content/uploads/2023/12/head-headshot-600px-48x48.jpg.webp" class="attachment-36x36 size-36x36" alt="Keith Townsend" itemprop="image" decoding="async" srcset="https://futurumgroup.com/wp-content/uploads/2023/12/head-headshot-600px-48x48.jpg.webp 48w,https://futurumgroup.com/wp-content/uploads/2023/12/head-headshot-600px-500x500.jpg.webp 500w,https://futurumgroup.com/wp-content/uploads/2023/12/head-headshot-600px-300x300.jpg.webp 300w,https://futurumgroup.com/wp-content/uploads/2023/12/head-headshot-600px-120x120.jpg.webp 120w,https://futurumgroup.com/wp-content/uploads/2023/12/head-headshot-600px-150x150.jpg.webp 150w,https://futurumgroup.com/wp-content/uploads/2023/12/head-headshot-600px-70x70.jpg.webp 70w,https://futurumgroup.com/wp-content/uploads/2023/12/head-headshot-600px-74x74.jpg.webp 74w,https://futurumgroup.com/wp-content/uploads/2023/12/head-headshot-600px-100x100.jpg 100w,https://futurumgroup.com/wp-content/uploads/2023/12/head-headshot-600px-24x24.jpg.webp 24w,https://futurumgroup.com/wp-content/uploads/2023/12/head-headshot-600px-96x96.jpg.webp 96w,https://futurumgroup.com/wp-content/uploads/2023/12/head-headshot-600px.jpg.webp 600w" sizes="(max-width: 36px) 100vw, 36px"/>
<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
Keith Townsend & Lisa Martin

July 8, 2024

Marketing: Art and Science

Unlocking the Power of AI in Marketing at Boomi

Lisa Martin, CMO Advisor at The Futurum Group, and Boomi CMO Alison Biggan explore the power of AI and automation in marketing. Alison shares career insights, successful marketing initiatives, and...

<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
Lisa Martin

July 2, 2024

Six Five Webcast

Enterprise Scale AI with Private Data – Agents – Six Five On the Road

Luke Norris, CEO at Kamiwaza.ai, joins hosts Alastair Cooke & Lisa Martin to share insights on leveraging AI with private data to power the 5th Industrial Revolution. An insightful conversation...

<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
Lisa Martin & Alastair Cooke

June 20, 2024

Marketing: Art and Science

The Intersection of Martech and PLG (Product-Led Growth)

Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship...

<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
Lisa Martin

June 7, 2024

Six Five Webcast

Zoho’s Business Impact: From SMB to Enterprise

In this engaging episode of the Six Five On the Road, our hosts dive into how Zoho's comprehensive suite of applications is revolutionizing businesses from SMBs to large enterprises, detailing...

<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
<img alt='Lisa Martin' src='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-36x36.jpg' srcset='https://futurumgroup.com/wp-content/uploads/2024/02/cropped-Lisa-Martin-2023_wpbio-72x72.jpg 2x' class='avatar avatar-36 photo' height='36' width='36' itemprop=  "image" decoding='async'/>
<img width="36" height="36" src="https://futurumgroup.com/wp-content/uploads/2023/06/Keith-Kirkpatrick-48x48.png.webp" class="attachment-36x36 size-36x36" alt="" itemprop="image" decoding="async" srcset="https://futurumgroup.com/wp-content/uploads/2023/06/Keith-Kirkpatrick-48x48.png.webp 48w,https://futurumgroup.com/wp-content/uploads/2023/06/Keith-Kirkpatrick-500x500.png.webp 500w,https://futurumgroup.com/wp-content/uploads/2023/06/Keith-Kirkpatrick-300x300.png.webp 300w,https://futurumgroup.com/wp-content/uploads/2023/06/Keith-Kirkpatrick-120x120.png.webp 120w,https://futurumgroup.com/wp-content/uploads/2023/06/Keith-Kirkpatrick-150x150.png.webp 150w,https://futurumgroup.com/wp-content/uploads/2023/06/Keith-Kirkpatrick-70x70.png.webp 70w,https://futurumgroup.com/wp-content/uploads/2023/06/Keith-Kirkpatrick-100x100.png 100w,https://futurumgroup.com/wp-content/uploads/2023/06/Keith-Kirkpatrick-24x24.png.webp 24w,https://futurumgroup.com/wp-content/uploads/2023/06/Keith-Kirkpatrick-96x96.png.webp 96w,https://futurumgroup.com/wp-content/uploads/2023/06/Keith-Kirkpatrick.png.webp 512w" sizes="(max-width: 36px) 100vw, 36px"/>
Lisa Martin, Cory Johnson & Keith Kirkpatrick

Analyze

Data & Intelligence

Advise

Research & Advisory

Amplify

Content & Campaigns

Assess

Testing, Labs & Validation

Practice Areas

Featured Insights

2025 Research Agenda: Key Topics and Coverage Areas

Futurum Research 2025: Key Issues and Predictions

Insights

Premium Insights

Newsletter

Media Partners

Podcasts

Video Series

Featured Insights

Karpathy’s Thread Signals AI-Driven Development Breakpoint

CIO Take: Smartsheet’s Intelligent Work Management as a Strategic Execution Platform

Futurum Group

Portfolio Companies

Featured Insights

Karpathy’s Thread Signals AI-Driven Development Breakpoint

CIO Take: Smartsheet’s Intelligent Work Management as a Strategic Execution Platform

Trusted by 100+ industry leaders

Featured Case Study

Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy

Maximizing ROI with Agentic AI: Why Agentforce Is the Fast Path to Enterprise Value

Futurum and Kearney Reveal CEOs’ Readiness for AI Transformation in Landmark Study

Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy

Maximizing ROI with Agentic AI: Why Agentforce Is the Fast Path to Enterprise Value

Futurum and Kearney Reveal CEOs’ Readiness for AI Transformation in Landmark Study

Author: Lisa Martin

Welcome to The Futurum Group

Newsletter Sign-up Form

Thank you, we received your request, a member of our team will be in contact with you.