Author: Keith Kirkpatrick

New User Segments To Receive Access To Content-Focused Generative AI Tools
Keith Kirkpatrick, Research Director at The Futurum Group, covers Adobe’s expansion into the Chromebook market and discusses the benefits the company will generate by making its software available to new customer segments.
Pega Announces the Latest Version of Its Chargeback Management Solution Built on a Flexible, Low-Code Platform
Keith Kirkpatrick, Research Director at The Futurum Group, covers the infusion of process AI into Pega Smart Dispute and discusses how the software’s biggest asset is Pega’s low-code platform.
Zendesk AI Incorporates Contextual and Vertical Data To Improve Relevant Engagements
Keith Kirkpatrick, Research Director at The Futurum Group, covers Zendesk’s generative AI announcements and discusses how the company’s focus on delivering intelligent automation helps customers quickly realize cost savings and efficiency goals.
Midmarket Customers to Benefit from Integrated Generative AI Functionality Without the Need for Prompt Engineering
Keith Kirkpatrick, Research Director at The Futurum Group, covers SugarCRM’s generative AI announcements and highlights the company’s five-layer approach to deploying the technology responsibly and effectively.
New Tools Designed To Empower Teams and Accelerate Enterprise Productivity Gains
Keith Kirkpatrick, Research Director at The Futurum Group, covers Automation Anywhere’s new generative AI enhancements to its automation platform and highlights the company’s focus on targeting repetitive task use cases.
Technology Will Drive Greater Quantum Utility in the Near- and Mid-Term
Keith Kirkpatrick, Research Director at The Futurum Group, covers IBM quantum partner Q-CTRL’s quantum error suppression technology and discusses why it will help accelerate the commercial use of quantum technology.
New Employee Assessment Use Case Might Spur Discussions on Trust and Transparency
Keith Kirkpatrick, Research Director at The Futurum Group, covers Workday’s announcement of generative AI functionality being embedded across finance and HR workflows, and discusses the importance of trust and transparency in an enterprise setting.
The Acquisition Targets AI Bots That Will Fold Into Salesforce Service Cloud
The Futurum Group’s Keith Kirkpatrick and Sherril Hanson share their impressions of the Salesforce acquisition of Airkit.ai and discuss how the company’s bots might be integrated into Sales Cloud Einstein.
New Features Such as AI and Automation Are Required To Support Advanced Duties
Keith Kirkpatrick, Research Director at The Futurum Group, covers the SugarCRM State of CRM Survey results, and discusses how the results underscore the major trends occurring with CRM platforms, sales and marketing activities, and the CX market.
Enhancements Help Enterprises Drive Productivity, Reduce Costs, and Improve EX and CX
Keith Kirkpatrick, Research Director at The Futurum Group, covers ServiceNow’s Now Platform Vancouver Release and discusses the Now Assist generative AI strategy, pricing, and first-mover status among platform vendors.
Infusion of AI-Powered Workflows Improve Efficiency and Engagement for Providers and Patients
Keith Kirkpatrick, Research Director at The Futurum Group, covers Oracle’s EHR enhancements, including open APIs and a clinical digital assistant, and discusses why integration and data security will be paramount to the platform’s success.
Adobe’s Commerce and Workfront Apps Leverage Core Adobe Strengths for Enterprise Customers
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Adobe’s lesser-known Adobe Commerce and Adobe Workfront applications, and analyzes how they leverage the power of Adobe’s Creative software.

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