Author: Keith Kirkpatrick

New Tools Designed To Empower Teams and Accelerate Enterprise Productivity Gains
Keith Kirkpatrick, Research Director at The Futurum Group, covers Automation Anywhere’s new generative AI enhancements to its automation platform and highlights the company’s focus on targeting repetitive task use cases.
Technology Will Drive Greater Quantum Utility in the Near- and Mid-Term
Keith Kirkpatrick, Research Director at The Futurum Group, covers IBM quantum partner Q-CTRL’s quantum error suppression technology and discusses why it will help accelerate the commercial use of quantum technology.
New Employee Assessment Use Case Might Spur Discussions on Trust and Transparency
Keith Kirkpatrick, Research Director at The Futurum Group, covers Workday’s announcement of generative AI functionality being embedded across finance and HR workflows, and discusses the importance of trust and transparency in an enterprise setting.
The Acquisition Targets AI Bots That Will Fold Into Salesforce Service Cloud
The Futurum Group’s Keith Kirkpatrick and Sherril Hanson share their impressions of the Salesforce acquisition of Airkit.ai and discuss how the company’s bots might be integrated into Sales Cloud Einstein.
New Features Such as AI and Automation Are Required To Support Advanced Duties
Keith Kirkpatrick, Research Director at The Futurum Group, covers the SugarCRM State of CRM Survey results, and discusses how the results underscore the major trends occurring with CRM platforms, sales and marketing activities, and the CX market.
Enhancements Help Enterprises Drive Productivity, Reduce Costs, and Improve EX and CX
Keith Kirkpatrick, Research Director at The Futurum Group, covers ServiceNow’s Now Platform Vancouver Release and discusses the Now Assist generative AI strategy, pricing, and first-mover status among platform vendors.
Infusion of AI-Powered Workflows Improve Efficiency and Engagement for Providers and Patients
Keith Kirkpatrick, Research Director at The Futurum Group, covers Oracle’s EHR enhancements, including open APIs and a clinical digital assistant, and discusses why integration and data security will be paramount to the platform’s success.
Adobe’s Commerce and Workfront Apps Leverage Core Adobe Strengths for Enterprise Customers
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Adobe’s lesser-known Adobe Commerce and Adobe Workfront applications, and analyzes how they leverage the power of Adobe’s Creative software.
The New Platform Integrates Intel-Based Platforms and Intel ECI With Red Hat Enterprise Linux, Device Edge, Ansible Automation Platform, and OpenShift
Keith Kirkpatrick, Research Director at The Futurum Group, covers the release of Red Hat and Intel’s new industrial edge platform and discusses the benefit of using an open-standards approach to hardware and software integration.
From Digital Transformations To Periodic Software Reviews, Increased Visibility Can Help Reduce Costs and Improve Application Utilization
Keith Kirkpatrick, Research Director at The Futurum Group, covers WalkMe’s Digital Adoption Platform and discusses why the tool is useful for organizations that are expanding or consolidating their software tech stacks.
Firefly Exits Beta and Generative Credits and Price Hikes Are Announced
Keith Kirkpatrick, Research Director at The Futurum Group, covers the GA launch of Adobe Firefly, and discusses how Adobe’s price hikes strike a balance between supporting experimentation and the real-world cost of deploying generative AI tools.
Natural Language-Based Generative AI Assistants to Operate Within the Einstein Trust Layer
Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of Salesforce Einstein Copilot and Einstein Copilot Studio, and discusses how trust is at the center of Salesforce’s AI approach.

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