Author: Keith Kirkpatrick

The Goal Is to Reduce False Positives and Enhance Campaign Performance
Keith Kirkpatrick, Research Director with The Futurum Group, covers the announcement of TrueDelivery, a new SMS prescreening service from TrueDialog designed to improve SMS delivery compliance and campaign performance.
Keith Kirkpatrick discusses news from the world of enterprise applications, HR, and AI. Focusing on the growing use of no-code/low-code development platforms, enterprise skills development, the use of AI guardrails within a CRM, and how AI can be used to optimize digital customer experiences.
In this episode of Six Five on the Road, Futurum Group Enterprise Applications Research Director Keith Kirkpatrick speaks with Peter van der Putten, Director of the AI Lab at Pegasystems, about generative AI in the enterprise.
Partnerships Will Benefit Vendors and End Customers by Providing Choice and Options
Keith Kirkpatrick, Research Director with The Futurum Group, covers ServiceNow’s partnership announcements made at Knowledge 2024 and discusses how these agreements dovetail with larger trends in the market, and how customers will benefit.
ServiceNow’s Knowledge 2024 Announcements Focused on Delivering AI, Streamlined Workflows, Vertical Solutions, and More Efficiency to Enterprises
Keith Kirkpatrick, Research Director with The Futurum Group, covers several announcements from ServiceNow’s Knowledge 2024 conference, focusing on the incorporation of AI, streamlined workflows, vertical solutions, and driving more efficiency.
In our latest research brief, How Manufacturing Organizations Drive Business Impact from Digital Transformation, which is authored by The Futurum Group in collaboration with SAP, we address the challenges affecting manufacturing organizations that are trying to enact digital transformation plans, the transformation strategies that are driving change within manufacturing organizations, and the value of implementing a cloud-based, enterprise-grade business platform such as SAP’s S4/HANA Cloud and Business Technology Platform.
In this eBook, Enhancing Employee Experience with Logitech's AI-Enabled Features, we explore how Logitech leverages artificial intelligence (AI) to transform conference cameras into intelligent devices to improve meeting experiences, focusing on improving participant equity, engagement, and overall audiovisual experience.
Survey Finds AI Is Influencing the Way People Work, Lead, and Hire
Keith Kirkpatrick, Research Director with The Futurum Group, covers the Microsoft 2024 Work Trend Index Report, which looks at the growing use of AI skills in today’s workplaces and the need for enterprise-led training and education.
In this episode of Enterprising Insights, host Keith Kirkpatrick discusses Tableau Conference 2024, as well as recent earnings news from major enterprise application vendors.
Steven Dickens, VP and Practice Lead, and Keith Kirkpatrick, Research Director, at The Futurum Group, share their insights on a new partnership between SAP and IBM, which is designed to revolutionize ERP via AI.
Solution Enables AI Models to Leverage Salesforce Knowledge and Third-Party Resources
Keith Kirkpatrick, Research Director with The Futurum Group, covers Unified Knowledge for Einstein for Service, which is designed to expand the amount of data upon which Einstein Copilot can act upon to improve customer service inquiries.
Research Director Keith Kirkpatrick discusses the Oracle Analyst Summit, a survey on the changing nature of service organizations from Salesforce, and brief commentary on the plethora of earnings announcements from SaaS vendors.

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