Author: Keith Kirkpatrick

Enhancements to CRM Platform Focuses on Customization and Access to Data
Keith Kirkpatrick, Research Director with The Futurum Group, covers Zoholics 2024, and discusses the new CRM for Everyone product enhancements.
WalkMe Strengthens SAP’s Portfolio for AI-Based Business Automation and Transformation
The Furturum Group’s Dr. Bob Sutor and Keith Kirkpatrick examine SAP’s planned acquisition of Digital Adoption Platform provider WalkMe. The acquisition enhances SAP’s business automation and transformation portfolio with additional AI capabilities.
CCaaS Solution Leverages Generative AI Experience and an Open Approach to Integrating CRMs
Keith Kirkpatrick, Research Director with The Futurum Group, covers Microsoft’s new CCaaS offering that is heavily leveraging the company’s expertise and experience with genAI, and an open approach to integrating with third-party applications.
Company’s Strong AI Strategy May Offset Economic and Industry Headwinds
Daniel Newman, CEO and Principal Analyst and Keith Kirkpatrick, Research Director at The Futurum Group, cover Salesforce’s Q1 2025 earnings and discuss the factors contributing to the company’s quarterly performance.
Scandit Has Launched ID Bolt, a New Offering for Fast, Accurate, and Secure ID Scanning Workflows
The Futurum Group’s Steven Dickens and Keith Kirkpatrick cover the announcement of Scandit’s ID Bolt, a consumer-focused ID scanning solution that streamlines identity verification processes, making them more accessible and user-friendly.
While AI Copilots Were the Shiny Objects in the Room, More Data Integration Is the Real Star
Keith Kirkpatrick, Research Director with The Futurum Group, covers the news coming out of Salesforce Connections, and discusses why data and an open ecosystem is good news for customers.
Keith Kirkpatrick discusses two conferences he attended during the week, Epicor Insights and Salesforce Connections. Kirkpatrick talks about the key news from each event, new product announcements, and provides his take on each event.
Integration of Powerful Tools, Including Generative AI Solutions, Help Deliver Future Growth
The Futurum Group’s Keith Kirkpatrick and Daniel Newman cover WalkMe’s Q1 2024 earnings, which were marked by strong overall revenue and subscription growth and discusses the steps the company needs to continue its momentum.
Zoom Posts Revenue of $1.14 Billion and Non-GAAP EPS of $1.35
The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover Zoom Video Communications’ Q1 FY 2025 earnings and discuss how the company’s focus on enterprise customers and AI is paying off.
The Goal Is to Reduce False Positives and Enhance Campaign Performance
Keith Kirkpatrick, Research Director with The Futurum Group, covers the announcement of TrueDelivery, a new SMS prescreening service from TrueDialog designed to improve SMS delivery compliance and campaign performance.
Keith Kirkpatrick discusses news from the world of enterprise applications, HR, and AI. Focusing on the growing use of no-code/low-code development platforms, enterprise skills development, the use of AI guardrails within a CRM, and how AI can be used to optimize digital customer experiences.
In this episode of Six Five on the Road, Futurum Group Enterprise Applications Research Director Keith Kirkpatrick speaks with Peter van der Putten, Director of the AI Lab at Pegasystems, about generative AI in the enterprise.

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