New CMO Council-GfK Report: Marketers Lack Confidence in Their Own Data
A new report on marketing from the world’s foremost practitioners of the trade makes the startling disclosure that marketers throughout the world lack confidence in their own data systems to win and retain customers. On a global basis, this dearth in trust applied to 62%—or nearly two-thirds—of marketers throughout the world. For marketers based in […]
Customer Wins for Medallia, ASAPP, NICE, SIS, and RingCentral
Medallia is Platform of Choice for Jewelry Brand Uncommon James Global CX and employee experience (EX) solutions provider Medallia has been chosen as the experience management platform for Uncommon James, the jewelry and home goods brand founded by TV personality and fashion entrepreneur Kristin Cavallari. Since its founding in 2017, Nashville, Tennessee-based Uncommon James has steadily […]
mParticle Buys Vidora; New Funding for Aisera and CleverTap
mParticle Acquires AI Startup Vidora mParticle, the New York City-based provider of a customer data platform (CDP) for product and customer lifecycles, has acquired Vidora, an artificial intelligence (AI) personalization platform provider for customer data headquartered in San Francisco. Financial terms of the acquisition were not revealed, but the union will allow the creation and […]
Leading Organizations Chose Qualtrics in Q2, Aiming for Enhanced Experiences
Organizations across various fields of specialization partnered with Qualtrics in the second quarter of 2022, deploying Qualtrics solutions in pursuit of a broad range of goals tied to the creation of exceptional experiences and the achievement of better outcomes. Publicizing its partnership with the organizations in a series of news releases, Qualtrics showcased its extensive […]
Oracle Cuts 5,000 Jobs in CX Division and in Marketing
Technology and software giant Oracle cut jobs in marketing and in its beleaguered CX division on Monday amid fears of economic uncertainty, with reports from business and trade papers quoting sources in the know as saying that the total number of jobs lost in a chaotic start to the week reached as high as 5,000. […]
Customer Wins for Amperity, Medallia, 3CLogic, mParticle, and SugarCRM
Amperity to Boost Personalized Shopping Experiences for alice + olivia Amperity, the Seattle-based provider of an enterprise customer data platform (CDP) for consumer brands such as Alaska Airlines and Kroger, has been selected by alice + olivia, a women’s clothing and lifestyle brand headquartered in New York City, to deliver a unified view of the […]
New M&A Involves Forsta, Rio SEO, CommerceIQ, e.fundamentals, Alvaria, and Cicero Inc.
Forsta and Rio SEO Combine to Provide Solutions Spanning the Customer Journey Forsta, the New York City-based provider of insight analytics to enterprise customers and market research professionals, is combining capabilities with Rio SEO, the provider headquartered in San Diego, California, of a comprehensive suite of turnkey local marketing solutions to multi-location organizations. The integrated Local Experience […]
Bain & Company Launches NPSx for CX Training and Certification
From Bain & Company, inventors of the Net Promoter Score (NPS) and Net Promoter System, comes NPSx, a CX training and certification course that the company says is the first of its kind to help organizations create leading customer experiences. NPSx courses reflect Bain & Company’s extensive client experience, including more than 1,600 Net Promoter […]
New Harvard Publications Report: Effective Customer Engagement is Critical
Effective customer engagement is especially critical to businesses today as the world braces for an economic downturn, according to new research from the publishing group at Harvard University. And yet, various obstacles prevent businesses from fully realizing the benefits conferred by efficient and capable CX, the research reveals. Contained in a report called Future-Proofing Businesses […]
Customer Wins for SugarCRM, MoEngage, AskNicely, Talkdesk, and Redpoint Global
SugarCRM Partners with Funds2Orgs in Shoe Drive and Entrepreneurship Mission SugarCRM, the Silicon Valley-based provider of a customer relationship management (CRM) system, is teaming up with Funds2Orgs in its mission of putting shoes on the feet of the less fortunate while also helping support micro-entrepreneurship to provide people with a path to prosperity. Sugar is […]
New Research from Podium, Talkdesk, Smartly.io, SimplicityDX, and Influence Mobile
This is the latest Dash Network roundup of new and recent research from the field. Details follow below. Podium: Small Business Owners Are Struggling with Burnout, Losing Hope More than 7 in 10 small business owners (SMBs) feel burned out from the pandemic’s impact on their livelihood, with owners identifying inflation and rising gas prices […]
Persado Launches Customer Motivation Report
A new report from Persado surveys the impact of brand language, emotions, and context on consumer behavior, highlighting the type of language and approaches that best resonate with customers, while also creating a blueprint for brands looking to refine their personalization strategies. The 2022 Persado Customer Motivation Report reveals insights from more than 10,000 unique […]
