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The Great Pragmatic Pivot: Why Enterprises Are Trading AI Vibes for Technical Receipts
April 27, 2026

The Great Pragmatic Pivot: Why Enterprises Are Trading AI Vibes for Technical Receipts

Brad Shimmin, Research Director at Futurum, reveals key findings from the 1H 2026 Data Intelligence survey, showing a move from broad AI hype to pragmatic technical task automation in documentation...

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42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS
April 10, 2026

42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS

Futurum’s Keith Kirkpatrick finds enterprise buyers prefer consumption-based pricing for GenAI at 42.9%, while rejecting it for core software, a pricing bifurcation reshaping vendor strategy among 830 IT decision-makers....
Futurum Agent Control Plane Framework: A Reference Model for Production AI Agents
April 3, 2026

Futurum Agent Control Plane Framework: A Reference Model for Production AI Agents

Mitch Ashley, VP Practice Lead at Futurum, examines the Agent Control Plane Framework, defining the five-layer governance architecture enterprises need to deploy AI agents safely at production scale....
Futurum Research Finds Enterprise Observability Spend Surging in $1M-Plus
March 31, 2026

Futurum Research Finds Enterprise Observability Spend Surging in $1M-Plus

Mitch Ashley, VP Practice Lead at Futurum, shares new survey data showing that enterprise observability budgets of $1M-plus have doubled year over year, signaling the observability-native shift is moving from...
Enterprise Data Analytics Survey Finds 59% Investing in Semantic Layers as Critical AI Infrastructure
March 30, 2026

Enterprise Data Analytics Survey Finds 59% Investing in Semantic Layers as Critical AI Infrastructure

Brad Shimmin, VP & Practice Lead at Futurum, reveals that nearly 59% of organizations are directing incremental budget toward semantic layers as accuracy concerns dominate AI trust....
Marketplace Ecosystem Map Companies Reshaping Software Buying - Report Summary
March 26, 2026

Marketplace Ecosystem Map: Companies Reshaping Software Buying – Report Summary

Alex Smith at Futurum shares insights on the transformation of the enterprise technology marketplace into a complex ecosystem of Hyperscaler, SaaS, Agentic/LLM, and Distributor archetypes, reshaping software procurement....
Futurum Use of AI Triples for Product and Enterprise Innovation in 2026
March 26, 2026

Futurum: Use of AI Triples for Product and Enterprise Innovation in 2026

Dion Hinchcliffe explains how CIOs are shifting AI into R&D and product innovation, signaling a major move from productivity gains toward building new enterprise capabilities and competitive advantage....

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