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Futurum Signal: Google and AWS Reach Elite Tier in AI Cloud Platforms as the Competitive Bar Rises
June 15, 2026

Futurum Signal: Google and AWS Reach Elite Tier in AI Cloud Platforms as the Competitive Bar Rises

Nick Patience, VP & AI Practice Lead at Futurum, reveals key findings: Google and AWS reach Elite status in the new Futurum Signal report, defined by proprietary silicon, inference economics,...

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Who Will Win the Agent Orchestration Layer Battle?
April 13, 2026

Who Will Win the Agent Orchestration Layer Battle?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the battle to control the agent orchestration layer, and discusses the key aspects that concern enterprise buyers as...
42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS
April 10, 2026

42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS

Futurum’s Keith Kirkpatrick finds enterprise buyers prefer consumption-based pricing for GenAI at 42.9%, while rejecting it for core software, a pricing bifurcation reshaping vendor strategy among 830 IT decision-makers....
Futurum Agent Control Plane Framework: A Reference Model for Production AI Agents
April 3, 2026

Futurum Agent Control Plane Framework: A Reference Model for Production AI Agents

Mitch Ashley, VP Practice Lead at Futurum, examines the Agent Control Plane Framework, defining the five-layer governance architecture enterprises need to deploy AI agents safely at production scale....
Futurum Research Finds Enterprise Observability Spend Surging in $1M-Plus
March 31, 2026

Futurum Research Finds Enterprise Observability Spend Surging in $1M-Plus

Mitch Ashley, VP Practice Lead at Futurum, shares new survey data showing that enterprise observability budgets of $1M-plus have doubled year over year, signaling the observability-native shift is moving from...
Enterprise Data Analytics Survey Finds 59% Investing in Semantic Layers as Critical AI Infrastructure
March 30, 2026

Enterprise Data Analytics Survey Finds 59% Investing in Semantic Layers as Critical AI Infrastructure

Brad Shimmin, VP & Practice Lead at Futurum, reveals that nearly 59% of organizations are directing incremental budget toward semantic layers as accuracy concerns dominate AI trust....
Marketplace Ecosystem Map Companies Reshaping Software Buying - Report Summary
March 26, 2026

Marketplace Ecosystem Map: Companies Reshaping Software Buying – Report Summary

Alex Smith at Futurum shares insights on the transformation of the enterprise technology marketplace into a complex ecosystem of Hyperscaler, SaaS, Agentic/LLM, and Distributor archetypes, reshaping software procurement....

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