Comarch has partnered on 'RzeczpospolitAI,' a new book featuring seventeen voices shaping Poland's AI direction, with its CAIO Łukasz Bolikowski among the contributors [1][1][1]. Bolikowski's argument that AI transformation is fundamentally a people-and-process initiative before a technology one [1] reflects a philosophy the company operationalises through its four-level Comarch AI Academy [1]. The move positions Comarch as a credible thought leader at a moment when 86.7% of channel decision-makers already identify AI consulting as a top growth driver [2].
What is Covered in this Article
- Poland's AI ecosystem and the 'RzeczpospolitAI' publication [1][1]
- Comarch CAIO Bolikowski's people-first transformation philosophy [1]
- Comarch AI Academy as an internal capability-building programme [1]
- Channel partner AI consulting demand and LLM solution development [2][2]
- Channel Ecosystems AI market growth trajectory [3]
The News: Comarch has partnered on 'RzeczpospolitAI,' a new book by Artur Kurasiński and Krzysztof Domaradzki, the authors of the bestselling 'Startupowcy' [1]. The publication gathers conversations with seventeen people shaping Polish AI, including founders of global technology companies, researchers, policymakers, and implementation practitioners [1]. Comarch's CAIO Łukasz Bolikowski is among the featured voices [1], contributing the perspective of a company that develops AI in-house and implements it for clients. Bolikowski argues that successful AI transformation requires identifying business processes and employee roles before selecting tools [1]. The book is available in print, ebook, and audiobook formats at rpai.pl [1].
Comarch's People-First AI Bet: Thought Leadership or Market Edge?
Analyst Take: Comarch's participation in 'RzeczpospolitAI' is more than a branding exercise. It signals a deliberate strategy to anchor the company's identity in the AI consulting conversation at a moment when the channel market is sorting winners from followers. With only 52% of channel decision-makers describing themselves as leading-edge in AI readiness [2], structured capability and clear philosophy are meaningful differentiators.
People Before Tools: A Thesis With Market Traction
Bolikowski's core argument is direct: 'An AI transformation should take place in close cooperation between technology and business experts. If either side is missing, it will not succeed. Second, you should begin by identifying the business processes that artificial intelligence could improve, and determining what role employees are to play in them. Only then should you select the tools that will help you reach the goal. This is a transformation of people more than of the organisation itself.' [1] This framing resonates beyond Poland. Channel partners globally who treat AI as a business initiative rather than a technology deployment are consistently pulling ahead of peers who lead with tooling. The market data supports the urgency: 78.3% of channel decision-makers expect AI software, including copilots, to drive business growth in 2026 [2]. Organisations that have not yet aligned their people and processes to capture that growth face compounding disadvantage.
The Comarch AI Academy: Philosophy Made Operational
Thought leadership without internal infrastructure is positioning without substance. Comarch addresses this gap through the Comarch AI Academy, a four-level internal skills development programme that runs from foundational literacy required of all employees to a track for champions who represent the company at international conferences [1]. This structure matters competitively. A majority of channel partners, 66.8%, report having already developed their own AI solutions using LLMs [2], meaning the baseline for in-house capability is rising fast. Comarch's tiered academy model suggests the company is not just building point skills but cultivating a durable internal culture of AI competence. That depth is harder to replicate than any single tool deployment and provides a credible foundation for the consulting engagements the market increasingly demands [2].
Market Tailwinds and the Consulting Opportunity
The commercial backdrop for Comarch's thought-leadership investment is compelling. The Channel Ecosystems AI market is forecast to reach $41,817.75M by 2029 at a 36% CAGR from 2022 [3]. Within that expansion, consulting and implementation services represent a high-margin, relationship-intensive layer that rewards firms with demonstrated expertise and trusted positioning. Comarch's dual role as in-house AI developer and client implementer gives it a credibility advantage that pure resellers cannot easily claim. Its participation in 'RzeczpospolitAI' alongside founders, researchers, and policymakers [1] reinforces that positioning in the Polish market while the broader channel opportunity scales. With 86.7% of channel decision-makers already naming AI consulting as a growth driver [2], the window to establish thought leadership before the market commoditises is narrowing.
What to Watch
- Client pipeline conversion: whether Comarch's thought-leadership profile in 'RzeczpospolitAI' translates into measurable AI consulting mandates in Q4 2026 and Q1 2027
- AI Academy graduation rates: how quickly Comarch scales the upper tiers of its four-level programme and whether champion-track alumni generate visible external wins [1]
- Competitive positioning in Poland: how rival IT services firms respond to Comarch's public AI narrative and whether they launch comparable internal capability programmes [2]
- Channel market share in AI consulting: whether the 86.7% demand signal [2] converts to contracted revenue for firms with structured in-house AI development models like Comarch's [2]
- Broader market inflection: how the Channel Ecosystems AI market trajectory toward $41,817.75M by 2029 [3] reshapes partner tier structures and consulting pricing in 2027
Sources
1. Comarch – Partner of the Book “RzeczpospolitAI”, Comarch, September 2026
2. 2H 2026 Ecosystems, Channels & Marketplaces Global Enterprise Decision Maker Survey Report, Futurum Research, August 2026
3. 2H 2025 Hyperscaler Marketplace Market Sizing & Five-Year Forecast, Futurum Research, December 2025
Disclosure: Futurum is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Read the full Futurum Group Disclosure.
Other Insights from Futurum:
Comarch Bets on Agentic Finance as AI Agent Adoption Hits 40%
Comarch's Triple Win Validates Platform-Led Loyalty at Scale
Can Human Craft Differentiate AI Loyalty in a $25.7B Market?
Author Information
This content is written by a commercial general-purpose language model (LLM) along with the Futurum Intelligence Platform, and has not been curated or reviewed by editors. Due to the inherent limitations in using AI tools, please consider the probability of error. The accuracy, completeness, or timeliness of this content cannot be guaranteed. It is generated on the date indicated at the top of the page, based on the content available, and it may be automatically updated as new content becomes available. The content does not consider any other information or perform any independent analysis.
