Oracle Cuts 5,000 Jobs in CX Division and in Marketing

Retrenchment Affects Firm’s Customer Analytics and Advertising Services

Oracle customer experience layoffs

Technology and software giant Oracle cut jobs in marketing and in its beleaguered CX division on Monday amid fears of economic uncertainty, with reports from business and trade papers quoting sources in the know as saying that the total number of jobs lost in a chaotic start to the week reached as high as 5,000.

The layoffs in this round were concentrated at Oracle offices in San Francisco and the Bay Area, but retrenchment is also being expected at Oracle locations in Canada, India, and parts of Europe in the days or weeks to come, according to the people knowledgeable on the matter.

The cuts in the company’s CX division signal a pullback in customer analytics and advertising services, analysts say, so that Oracle could eliminate an underperforming arm of the business. The CX division, which sells systems for customers to build customer-facing websites, manage customer data, and personalize offerings, did not do as well as Oracle had initially hoped for but had, in fact, lagged behind in growth compared to the rest of the firm. 

Even so, the ferocity of the layoffs shocked employees, not only because workers had been assured by management that their jobs were safe, but also because the cuts extended beyond marketing and CX to include senior employees in sales and engineering as well as high-performing personnel. Many were also reportedly let go just before their stock options vested, depriving them of what would have counted as expected compensation. Altogether, Austin, Texas-based Oracle is looking to save approximately $1 billion in costs by doing away with the jobs. The company had approximately 143,000 full-time employees as of May 31, according to its latest annual report. In its most recent financial quarter, Oracle saw revenue grow by 5% to $11.8 billion, buoyed by a 36% increase in cloud infrastructure revenue.

The job cuts are taking place as Oracle trains its sights on healthcare, with the company vying to become a more important player in the competitive cloud technology services market. Earlier this year, Oracle had completed the $28.3 billion acquisition of Cerner Corporation, the Kansas City, Missouri-based supplier of digital medical records and health information technology (HIT) services, devices, and hardware, in a bid to seek customers in one of the few remaining bastions of industry that have been slow to adopt cloud technology and where market leadership as a cloud services provider was still up for grabs. 

Oracle is one of many companies resorting to layoffs in the face of discouraging earnings or forecast revenue and because of slowing sales due to inflation. And despite a stronger-than-expected report from the US Labor Department that said American employers added 528,000 jobs in July, Oracle joined Walmart and financial services company Robinhood in announcing the job cuts Monday. A news report also states that insurer Geico has closed all 38 of its offices in California, laying off hundreds of telephone agents that the company employed in the state.

Author Information

Alex is responsible for writing about trends and changes that are impacting the customer experience market. He had served as Principal Editor at Village Intelligence, a Los Angeles-based consultancy on technology impacting healthcare and healthcare-related industries. Alex was also Associate Director for Content Management at Omdia and Informa Tech, where he produced white papers, executive summaries, market insights, blogs, and other key content assets. His areas of coverage spanned the sectors grouped under the technology vertical, including semiconductors, smart technologies, enterprise & IT, media, displays, mobile, power, healthcare, China research, industrial and IoT, automotive, and transformative technologies.

At IHS Markit, he was Managing Editor of the company’s flagship IHS Quarterly, covering aerospace & defense, economics & country risk, chemicals, oil & gas, and other IHS verticals. He was Principal Editor of analyst output at iSuppli Corp. and Managing Editor of Market Watch, a fortnightly newsletter highlighting significant analyst report findings for pitching to the media. He started his career in writing as an Editor-Reporter for The Associated Press.

Latest Insights:
Citizen Engagement
July 28, 2026

Bridging the Gap: Why Citizen Engagement Needs a Technology Overhaul

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines the critical gap between government self-assessment and citizen perception of engagement efforts, revealing why technology solutions are essential...
Microsoft's Project Perception Bets on Agents That Act, Not Just Alert
July 28, 2026
Article
Article

Microsoft’s Project Perception Bets on Agents That Act, Not Just Alert

Fernando Montenegro, VP at Futurum, analyzes Microsoft's Project Perception and MAI-Cyber-1-Flash, and why the company's enterprise entrenchment, not its agents, is the real differentiator in agentic security....
AMD Advancing AI 2026: Does AMD Now Build the World’s Best CPUs and GPUs?
July 28, 2026
Article
Article

AMD Advancing AI 2026: Does AMD Now Build the World’s Best CPUs and GPUs?

Brendan Burke, Research Director at Futurum, shares his insights on AMD Advancing AI 2026, where Lisa Su declared Helios the world’s best AI rack and best data center CPU and raised AMD’s...
NVIDIA's Open Secure AI Alliance Bets Open Models Beat Closed Ones on Defense
July 28, 2026
Article
Article

NVIDIA’s Open Secure AI Alliance Bets Open Models Beat Closed Ones on Defense

Futurum’s Nick Patience, Fernando Montenegro, and Mitch Ashley unpack NVIDIA’s Open Secure AI Alliance and why the labs missing from it may matter more than the 35 that joined....
Latest Research:
IBM as Client Zero How IBM Built an Enterprise AI Orchestration Model at Global Scale
July 28, 2026

IBM as Client Zero: How IBM Built an Enterprise AI Orchestration Model at Global Scale

In our latest case study, IBM as Client Zero: How IBM built an enterprise AI orchestration model at global scale, completed in partnership with IBM, Futurum Research examines how IBM...
Orchestrating IT at Global Scale How IBM Consulting Enabled Nestlé’s AI-Driven Delivery Model
July 28, 2026

Orchestrating IT at Global Scale How IBM Consulting Enabled Nestlé’s AI-Driven Delivery Model

In our latest case study, Orchestrating IT at global scale: How IBM Consulting enabled Nestlé's AI-driven delivery model, completed in partnership with IBM, Futurum Research examines how Nestlé consolidated a...
Building a digital-native airline How IBM powered Riyadh Air's launch
July 28, 2026

Building A Digital-Native Airline: How IBM Powered Riyadh Air’s Launch

In our latest case study, Building a digital-native airline: How IBM powered Riyadh Air's launch, completed in partnership with IBM, Futurum Research examines how orchestration and integration discipline helped a...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.