NICE Introduces the Next Leap in CX, Creating Frictionless Experiences Beyond the Contact Center with Customer Experience Interactions (CXi)

With a comprehensive set of digital and CCaaS assets, NICE CXone creates frictionless, end-to-end experiences from the digital doorstep across the entire customer journey

Hoboken, N.J., October 7, 2021 – NICE (Nasdaq: NICE) today announced the next leap in customer experience (CX) with the introduction of Customer Experience Interactions (CXi), a new framework delivered through a unified suite of applications on the CXone platform. CXi empowers organizations to intelligently meet their customers wherever their journey begins, enables resolution through AI and data driven self-service and prepares agents to successfully resolve any customer needs event. 

CXi offers a comprehensive approach to bridge the gap between today’s consumer expectations and organizations’ delivery of extraordinary experiences. Redefining the way organizations engage and interact with customers, CXi provides the industry’s only combination of CCaaS, WFO, Analytics, AI and Digital Self-Service based on CXone, the world’s leading cloud native CX platform. This creates smart, connected, self-service and human assisted interactions across the entire customer journey. 

CXi is delivered through the seamless integration of several core capabilities as part of the CXone platform:

  • Digital entry point solutions that enable giving customers a smart beginning to their journey right at that digital doorstep, such as at their Internet search, and by getting customers the right content, guiding them to find what they are looking for, and interacting proactively rather than waiting for them to initiate the journey.
  • Full journey orchestration solutions that connect and route customers across their entire journey in a way that’s seamless, consistent and smart, combining digital channels, voice, self-service and agent-assist as one.
  • Smart self-service capabilities that enable organizations to build intelligent automated conversations based on data that indicates what customers want and how they express it. This comes with the ability to find and deliver the right content and resolutions to customer needs.
  • Prepared contact center agents that are engaged in real-time, knowledgeable and empowered so they can create the most hyper-personalized, unique interactions that delight customers and resolve issues quickly.
  • Complete performance solutions based on NICE’s leading suite of WFO, Analytics and VOC solutions to help understand, analyze and improve journeys, continuously improving customer experiences.

At the core of CXi is Enlighten AI, NICE’s unique CX-focused and purpose-built AI engine. Based on CX conversation data, Enlighten AI provides specific predictions, decisions and actions for a variety of relevant use cases, from smarter forecasting through agent soft-skills behaviors and all the way to predicting CSAT. 

“We are living through expedited cycles of technology innovation and adoption, leading to the constant creation of new consumer expectations,” said Paul Jarman, NICE CXone CEO. “In fact, customer expectations will change more in the next five years than they have in the previous 15 years. The traditional service approach misses the full journey and set of customer needs. Owning every digital doorstep and mastering each of them to provide meaningful experiences to customers is not only an incredible engine for meaningful disruption and market differentiation but is also crucial for true customer satisfaction and brand loyalty. Today, we are driving a new CX standard powered by CXone that unifies all interactions in one, smart platform.” 

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered contact center software. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform – and elevate – every customer interaction. www.nice.com. 

Corporate Media Contact

Christopher Irwin-Dudek, +1 201 561 4442, [email protected], ET

Investors

Marty Cohen, +1 551 256 5354, [email protected], ET

Omri Arens, +972 3 763 0127, [email protected], CET 

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements Mr. Jarman are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the “Company”). In some cases, such forward-looking statements can be identified by terms such as “believe,” “expect,” “seek,” “may,” “will,” “intend,” “should,” “project,” “anticipate,” “plan,” “estimate,” or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in economic and business conditions, including as a result of the COVID-19 pandemic; competition; successful execution of the Company’s growth strategy; success and growth of the Company’s cloud Software-as-a-Service business; changes in technology and market requirements; decline in demand for the Company’s products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company’s dependency on third-party cloud computing platform providers, hosting facilities and service partners;, cyber security attacks or other security breaches against the Company; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the “SEC”). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company’s reports filed from time to time with the SEC, including the Company’s Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Cloudflare Becomes a Certificate Authority to Tackle Post-Quantum Signatures
October 2, 2026
Article
Article

Cloudflare Becomes a Certificate Authority to Tackle Post-Quantum Signatures

Fernando Montenegro, VP at Futurum, analyzes Cloudflare's plan to become a public certificate authority issuing post-quantum Merkle Tree Certificates, a credible move on the harder, signature side of the web's migration....
Synopsys Investor Day 2026 Turns EDA Into a Royalty and AI Model Revenue Share Business
October 2, 2026
Article
Article

Synopsys Investor Day 2026 Turns EDA Into a Royalty and AI Model Revenue Share Business

Brendan Burke, Research Director at Futurum, shares insights on the Synopsys Investor Day 2026, where a $1 billion Amazon royalty deal and GPT-Synopsys with OpenAI reprice EDA around customer volumes and outcomes....
Zendesk's New CFO Is Built for the Billion-Dollar AI Bet
October 2, 2026
Article
Article

Zendesk's New CFO Is Built for the Billion-Dollar AI Bet

Zendesk appoints Rachita Sundar as CFO to drive financial discipline behind its AI-first strategy, leveraging her proven success scaling AI transitions to translate agentic CX ambitions into measurable growth....
IFS Bets on Saudi Arabia's Industrial AI Opportunity
October 2, 2026
Article
Article

IFS Bets on Saudi Arabia's Industrial AI Opportunity

Keith Kirkpatrick, Vice President, Research, at Futurum, IFS's partnership with Riyadh-based Echelon positions industrial AI to capture surging enterprise demand in Saudi Arabia's $1.1 trillion economy....
Latest Research:
Cyber Resilience Is Now the Mandate: A CXO Checklist
October 2, 2026

Cyber Resilience Is Now the Mandate: A CXO Checklist

In its latest thought leadership brief, Cyber Resilience Is Now the Mandate: A CXO Checklist, completed in partnership with Everpure, Futurum Research lays out ten questions every leadership team should...
When AI Is Everywhere, Data Becomes the Differentiator
September 30, 2026

When AI Is Everywhere, Data Becomes the Differentiator

In our latest Thought Leadership Brief, When AI Is Everywhere, Data Becomes the Differentiator, completed in partnership with Oracle, Futurum Research examines why industry-specific AI requires industry-specific data and how...
Where AI Delivers Real ROI: AI-First Integration and Orchestration
September 24, 2026

Where AI Delivers Real ROI: AI-First Integration and Orchestration

In our latest thought leadership report, Where AI Delivers Real ROI: How AI-First Integration and Orchestration Transform Workflows, completed in partnership with IBM, Futurum Research examines why AI delivers the...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.