Avaya, Ascensos, Balto, OmanTel, and Others Announce Products, Partnerships

Contact Center CX Enhanced by Integrating Beneficial Technologies

Contact center product announcements

Many integrations, partnerships, and products have been announced in the contact center segment, many which help both agents and customers, such as the implementation of conversational intelligence and noise reduction technologies.

Additionally, experience management provider Qualtrics recently announced two real time contact center solutions.

Ascensos Partners with IRIS Audio Technologies for Voice Isolation Software

Ascensos, a European customer management outsourcer is partnering with IRIS Audio Technologies, provider of the AI-powered voice isolation app, IRIS Clarity. IRIS Clarity’s technology helps to eliminate distracting background noise on customer service calls, benefitting both customers and agents. It will be deployed by Ascensos across its contact centers.

According to John Devlin, Co-Founder & CEO of Ascensos, “Background noise has always been a frustration for both advisors and customers on customer service calls, as they rarely take place in a controlled environment. Providing our colleagues with the right tools to be effective in their role has always been a critical consideration for us. Our advisors want to do a great job in helping to deliver the right outcomes for customers quickly, and anything that makes that easier will have a positive impact on customer and employee satisfaction, as well as benefiting the long-term mental health and wellbeing of our staff.”

Avaya Announces Partnership with Uniphore

Avaya has partnered with Uniphore, bringing Uniphore’s conversational AI and automation functionalities to customers across the Middle East and African region. The functionality will be added to the Avaya OneCloud CCaaS platform, which supports customer connection across chat, video, voice, and messaging.

Uniphore’s X platform integrates conversational AI and automation and combines natural language processing (NLP), robotic process automation (RPA), and automatic speech recognition (ASR), including the Arabic language, emotion AI, and knowledge AI. Employee productivity and efficiency can be improved by guiding agents in real-time with in-call alerts, next best action, and reducing the work involved in after-call summarization.

“In today’s uncertain world, consumers want brands to address their needs quickly and efficiently; this makes the customer experience more important than ever,” says Kennedy Pereira, VP, CCaaS Ecosystem, Global Alliances and Partnerships at Uniphore. “We are excited to partner with Avaya to enhance CX, better understand customer insights to achieve superior business outcomes, improve employee performances, and lower customer costs.”

“With Avaya OneCloud CCaaS, we make it easy to connect customers, agents, and back-office staff with the insights they need to deliver great experiences. And by adding the power of Uniphore’s AI and automation tools to the platform, we’re able to magnify the effects of these capabilities,” says Ahmad Dorra, Customer Experience Solutions Sales Leader – Middle East, Africa & Turkey, Avaya.

Balto Integrates its Real-Time Guidance with Five9

Balto has announced that its AI-powered Real Time Guidance is now available on the Five9 CX Marketplace, allowing businesses access via the Five9 Intelligent Cloud Contact Center.

“Five9’s investment in AI technologies and user experience over the last five years has made an undeniable impact on the contact center space. Balto is proud to partner with Five9 to put agent experience, easy-to-use interfaces, and best-in-class systems at the forefront of the modern contact center,” says Marc Bernstein, Balto CEO.

The Real-Time Guidance platform can be used by both agents and managers, guiding agents in real time with the use of smart checklists, dynamic prompts, notifications, and leaderboards. Balto can also provide Real-Time Coaching, allowing managers to support their agents in the moment, and Real-Time QA, which automatically scores 100% of calls to stop missteps so an agent can improve moving forward.

“Great customer experiences cannot happen without first looking at the agent experience,” says James Southworth, Senior Director, Partner AI Strategies at Five9. “Providing agents with the tools they need to easily navigate customer interactions is paramount to contact center success. We are excited to offer our customers Balto’s real-time guidance solutions to empower agents to have excellent conversations that drive bottom-line impact on each call.”

Omantel Works with Spitch and Datalytics to Launch Virtual Assistants

Oman-based telecommunications provider Omantel, Spitch, a provider of conversational AI solutions, and Datalyticx, an Oman-based startup, are launching Virtual Assistants to improve customer support and efficiencies in Omantel contact centers. The companies will be developing an Arabic-speaking Omnichannel Virtual Agent, unique to the Omani and broader Middle East market. 

Spitch ensures that customers do not have to repeat requests when moving between channels, and customers can still connect with an Omantel agent live at any time. The virtual assistants can communicate with Omantel’s backend system in real time, assuring information is accurate. There is also a quality check functionality that is provided by Datalyticx, that supports better understanding of customer sentiment.

“We have developed AI models that are able to understand most of the Arabic dialects spoken throughout the MENA region, with particularly high accuracy in Omani dialects. We are delighted to partner with Spitch.ai and jointly provide Omantel’s contact center users with great customer experience improvements,” says Ahmed Al Balushi, CEO of Datalyticx.

“Engaging with Omantel and Datalyticx on this strategic initiative will result in a better customer experience and greater flexibility in the contact center thanks to automated handling of omnichannel interactions. Spitch is thrilled about this partnership,” comments Piergiorgio Vittori, International Managing Director at Spitch.ai. “The Middle East is a strategic market for Spitch, and we are honored to be part of such a great project.”

“Omantel is on a mission to provide unparalleled communication solutions and this partnership will enable our customers and employees to be on the forefront of Conversational AI and the benefits it provides,” notes Aladdin Abdullah Hassan Baitfadhil, Chief Commercial Officer at Omantel.

OzoneTel Launches Contact Center Platform of WhatsApp

Ozonetel, an omnichannel customer communication platform provider, has introduced a full-featured CCaaS platform on WhatsApp. This platform will allow companies to set up complete contact center operations using WhatsApp. According to OzoneTel, this could drive down operations costs by over 75%, and those using it could expect to increase the number of customer engagements that an agent can manage by 5x. The product has all the typical contact center features including virtual numbers, automatic call distribution, interactive chat response systems, bots, and more. Organizations can choose a combination of bots, chat agents, and voice agents to support their customers.

Chaitanya Chokkareddy, Chief Product Officer, Ozonetel, says, “Customer demand for rich two-way conversations has increased exponentially over the past few years. Ozonetel’s CCaaS platform on WhatsApp will effectively address the advanced messaging needs of businesses and their customers. This is powered by Ozonetel’s CloudAgent platform that handles over 2 billion conversations a year and powers 100,000+ contact center agents. We are excited to introduce a whole new dimension to contact center communication and management.”  

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
ServiceNow Q2 FY 2026: AI, Security, and Workflow Expansion Fuel Growth
July 23, 2026
Article
Article

ServiceNow Q2 FY 2026: AI, Security, and Workflow Expansion Fuel Growth

Futurum Research analyzes ServiceNow Q2 FY 2026 earnings, focusing on AI Control Tower adoption, security expansion, and workflow demand....
Alphabet Q2 FY 2026: Google Cloud Leads Growth Amid Rising AI Investment
July 23, 2026
Article
Article

Alphabet Q2 FY 2026: Google Cloud Leads Growth Amid Rising AI Investment

Futurum Research analyzes Alphabet’s Q2 FY 2026 earnings, focusing on cloud AI demand, Gemini adoption, Search monetization, and rising AI infrastructure spending....
Tesla's Cash Burn: Is the AI Gamble Worth the Risk?
July 23, 2026
Article
Article

Tesla’s Cash Burn: Is the AI Gamble Worth the Risk?

Olivier Blanchard, Research Director & Practice Lead, Intelligent Devices at Futurum, Tesla faces mounting pressure to sustain AI and robotics investments while managing negative free cash flow amid intense automotive competition....
Why Did a Cryptomining Campaign Fail Despite 199 RubyGems?
July 23, 2026

Why Did a Cryptomining Campaign Fail Despite 199 RubyGems?

Mend.io's security team identified 199 malicious RubyGems and achieved complete takedown within hours, intercepting a cryptomining campaign before execution and demonstrating the critical importance of continuous open-source monitoring....
Latest Research:
Redefining Creative Workflows in the AI Era
July 21, 2026

Redefining Creative Workflows in the AI Era

In Redefining Creative Workflows in the AI Era, completed in partnership with Adobe, Futurum Research examines how organizations are moving beyond isolated AI productivity gains toward unified creative platforms that...
The Governance Gap Why Scaling AI Requires More Than Monitoring
July 15, 2026

The Governance Gap: Why Scaling AI Requires More Than Monitoring

In our latest market brieft, The Governance Gap: Why Scaling AI Requires More Than Monitoring, completed in partnership with IBM, Futurum Research examines why AI governance must evolve from periodic...
The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise
July 13, 2026
Research
Research

The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise

In our latest Market Brief, The Rise of the Super Agent: How Agentic AI Is Reshaping the Enterprise, completed in partnership with Lenovo, Futurum Research examines how autonomous AI systems...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.