Global economic pressures and risk-averse consumers pose challenges for all companies. So how can companies deliver on their revenue goals with reduced resources or budget constraints?
When there is economic instability, a proven strategy is to double down on your customer base.
In this latest eBook by Tealium, you will discover how the most successful companies are turning today’s challenges into opportunities by connecting customer data through a Customer Data Platform (CDP) and using unified customer profiles to retain customers, grow loyalty, and cut costs.
This eBook will examine:
- Three proven strategies to make the biggest impact on customer retention and expansion
- Ways to firm up customer retention efforts, drive expansion within your current customer base, and create loyal brand advocates
- How to avoid easy mistakes that put customers at risk and how to spot risk early
- Real-life Tealium customer use cases and experiences that showcase success
Author Information
Jonathan brings over 18 years of executive management and revenue generation experience in digital media publishing. He co-founded Dash Network, an integrated research and digital media news platform in 2021 and joined The Futurum Group through acquisition. Prior, Jonathan spent 10 years with Light Reading & Heavy Reading, a digital media, research, and events company serving the global telecommunications market, where he was Chief Sales Officer. Light Reading was acquired by Informa Group in 2016 and Jonathan served as Chief Revenue Officer and Managing Director of Informa’s Light Reading Network, which included media brands such as Light Reading, Telecoms.com, Security Now, Connecting Africa, The Connected Car, and Broadband World News, and over a dozen event brands including The Big 5G Event and 2020 Vision Executive Summit.
Jonathan holds a Bachelor of Arts from University of Colorado’s School of Journalism as well as a Recording Engineering Degree from the Conservatory of Recording Arts & Sciences.
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