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Your Secret Weapon for Customer Retention and Expansion

Global economic pressures and risk-averse consumers pose challenges for all companies. So how can companies deliver on their revenue goals with reduced resources or budget constraints?

When there is economic instability, a proven strategy is to double down on your customer base.

In this latest eBook by Tealium, you will discover how the most successful companies are turning today’s challenges into opportunities by connecting customer data through a Customer Data Platform (CDP) and using unified customer profiles to retain customers, grow loyalty, and cut costs.

This eBook will examine:

  • Three proven strategies to make the biggest impact on customer retention and expansion
  • Ways to firm up customer retention efforts, drive expansion within your current customer base, and create loyal brand advocates
  • How to avoid easy mistakes that put customers at risk and how to spot risk early
  • Real-life Tealium customer use cases and experiences that showcase success

Author Information

Clint brings over 20 years of market research and consulting experience, focused on emerging technology markets. He was co-founder and CEO of Dash Network, an integrated research and digital media firm focused on the CX market, which was acquired by The Futurum Group in 2022. He previously founded Tractica with a focus on human interaction with technology, including coverage of AI, user interface technologies, advanced computing, and other emerging sectors. Acquired by Informa Group, Clint served as Chief Research Officer for Informa’s research division, Omdia, with management and content strategy responsibility, formed by the combination of Tractica, Ovum, IHS Markit Technology, and Heavy Reading.
Clint was previously the founder and President of Pike Research, a leading market intelligence firm focused on the global clean technology industry, which was acquired by Navigant Consulting where he was Managing Director of the Navigant Research business.

Prior to Pike Research, Clint was Chief Research Officer at ABI Research, a New York-based industry analyst firm concentrating on the impact of emerging technologies on global consumer and business markets.

Clint holds a Master of Business Administration in Telecommunications Management from the University of Dallas and a Bachelor of Arts in History from Washington & Lee University.

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