What’s Next for Tech? 2020 Predictions

What’s Next for Tech? 2020 Predictions

As 2019 comes to a close, it’s time to make some predictions about what’s on the horizon from a technology standpoint. What’s happening on the digital transformation front? What about automation? What can we expect from Robotic Process Automation (RPA) in the coming year? And while RPA is without question a hot topic, Intelligent Automation (IA) is quickly becoming a technology making its way onto the technology-must-have list. Why is that?

I was in Boston a few weeks ago meeting with the team at Pegasystems, and we prepared a 2020 Tech Predictions webinar that I’m excited to be a part of. I was joined by Don Scheuerman, Pega’s CTO and VP of Product Marketing, and Tom Libretto, Pega’s Chief Marketing Officer.

In the webinar, we’ll cover predictions for the coming year on a variety of technology-related topics, ranging from where organizations are on their digital transformation journeys and what we expect in 2020, to customer experience and how it’s the secret to the success of every organization. We’ll talk about automation, of course, and explore what we expected to happen last year with regard to RPA, what did happen, and what we expect moving forward. And we’ll also talk about Intelligent Automation, which is RPA’s bigger, better, smarter sister, and definitely something you’ll want to be exploring for your organization. Some of the specifics we’ll cover include:

  • How RPA will grow and change in 2020
  • What the blind spots are in customer experience channels
  • Whether experiential marketing will rise or fall in popularity
  • Why Intelligent Automation is the next evolution of automation
  • How AI’s reputation will change and what to expect when it comes to machine learning, natural language processing, and how you can put this technology to work and produce some pretty amazing results

Sound interesting? I’ll admit to a slight bias, but I think you’ll be interested to hear what we’ve got to share. Most importantly, I can promise we’ll deliver valuable insights and information that will help you as you put together your strategic plans for the coming year. I hope you’ll join us for What’s Next for Tech? 2020 Predictions on Tuesday, December 17th at 10am EST / 9am CST. You can register here.

And don’t worry, if you can’t attend live, register anyway. That way you can be sure you’ll receive a link to watch the webinar on demand when it’s convenient for you. Here’s that registration link again.

Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.

Author Information

Shelly Kramer is a serial entrepreneur with a technology-centric focus. She has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation.

Related Insights
Agentic AI
June 3, 2026

Salesforce Bets on Agentic Marketing: Will Unified AI Agents Redefine Martech ROI?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Salesforce's agentic AI marketing platform leverages collaborative agents for campaign creation, lead qualification, and customer...
Will Anthropic’s Draft S-1 Ignite a New Phase in the AI Platform Race?
June 3, 2026

Will Anthropic’s Draft S-1 Ignite a New Phase in the AI Platform Race?

Anthropic's draft S-1 filing marks a pivotal moment for AI, with a $965 billion valuation and $30 billion revenue run rate that could redefine enterprise vendor evaluation in generative AI....
Workday and Google Integrate HR and Finance AI Agents into Gemini Enterprise
June 2, 2026

Workday and Google Integrate HR and Finance AI Agents into Gemini Enterprise

Keith Kirkpatrick, Research Director at Futurum, examines how the Workday Google Cloud partnership brings governed AI agents, enterprise data, and HR and finance workflow execution into Gemini Enterprise....
Is Edwin AI’s 313% ROI a Wake-Up Call for IT Ops Leaders or Just the Start?
June 2, 2026

Is Edwin AI’s 313% ROI a Wake-Up Call for IT Ops Leaders or Just the Start?

LogicMonitor's Edwin AI delivers 313% ROI with major gains in alert noise reduction, root cause analysis, and SLA risk management—a critical benchmark for IT operations leaders evaluating AI adoption....
integrated AI
June 1, 2026

Are Mid-Market AI Budgets Doomed to Complexity Tax, Or Is a Simpler Path Emerging?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Mid-market companies lose 25% of AI budgets to complexity, making integrated solutions and workflow-ready platforms essential for...
Microsoft 365 Copilot's Redesign
June 1, 2026

Microsoft 365 Copilot’s Redesign Raises the Bar for Embedded Enterprise AI

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Microsoft 365 Copilot's major redesign transforms embedded enterprise AI with unified entry points, context-aware intelligence,...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.