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Poly Announces New Video Conferencing Tools at Zoomtopia 2021

The News: This week at Zoomtopia 2021, Poly announced new video conferencing tools that would be added to the Poly Studio family. Poly Studio X70 and Poly Studio E70 are designed to upgrade the video collaboration experience by bringing pro-grade audio and video to large workspaces. Poly Studio E70 is Zoom-certified and Poly Studio X70 expects to be certified by the end of the year. Read the full press release here.

Poly Announces New Video Conferencing Tools at Zoomtopia 2021

Analyst Take: The new video conferencing tools add a new level of sophistication to the Poly Studio lineup — and they are coming at the perfect time. As companies continue to allow remote and hybrid work situations, these tools will bring broadcast-quality to every meeting regardless of where employees are.

We’ve all been part of video conferences where there has been camera or audio issues. Consistently dealing with these issues is one of the main struggles of working from home, but the Poly Studio family and the new video conferencing tools eliminate them, making everyone feel as if they are in the same room.

Poly Studio X70 and Poly Studio E70 utilize the Poly Director AI technology, which uses AI and machine learning to deliver framing and tracking which allows for the face-to-face communication people need to conduct meetings without the audio interruptions. Everyone can have a seat at the table no matter where their actual table is.

Other notable features include:

  • Dual cameras with 4K sensors, NoiseBlock AI and Acoustic Fence to block out unwanted noise.
  • Ability to control lights, monitors and shades directly from the Poly TC8 screen.
  • Native support of the video conference provider of choice including Zoom.
  • Additional security protection

Announcement Continues Poly’s Upward Trajectory

Last month Poly released their Q1 FY2022 earnings beating bottom line and top line consensus estimates. That showed that Poly was riding the same growth wave the Zoom and other Unified Communications’ companies were riding as a result of the pandemic. The need for top quality video and audio was a top priority for companies everywhere with employees at home, and Poly delivered. The challenge that I posed at that point was Poly needed to capture the second element of the COVID-19 wave in whatever for the return to office might take.

These new video conferencing tools definitely do just that and it’s clear that Poly’s recently appointed CEO Dave Shull is focused on positioning itself as the company that can deliver exactly what is needed for hybrid work.

Poly Studio X70 and Poly Studio E70 will enable hybrid work to continue seamlessly, offering connections for employees regardless of location that they otherwise couldn’t get.

Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Other Insights from Futurum Research:

Poly’s Q1 FY2022 Earnings Reflect Trend Toward Hybrid Work Bodes Well, But There’s Work Ahead

Quarterly Update With Poly CEO Dave Shull – Futurum Tech Webcast Interview Series

Poly 3rd Quarter Results Reflects Market Buy-In To Its Strategy

Image Credit: Poly

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.


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