In this episode of Infrastructure Matters, hosts Steven Dickens, Krista Macomber and Camberley Bates discuss HPE’s recently announced restructuring plan, involving the creation of a hybrid cloud segment led by Fidelma Russo. This move is aimed at simplifying the company’s organizational structure and focusing on GreenLake and services in the hybrid cloud space. Storage is also being integrated into this group, and the goal is to offer more services as part of the GreenLake portfolio.
Another topic of discussion is the acquisition of Splunk by Cisco. The hosts ponder how Cisco would restructure its software portfolio and whether they would create a dedicated software business. They raise questions about how the engineering resources and investments would be allocated, as well as how the sales go-to-market model would evolve.
The hosts also touch on other industry trends, such as the growing importance of custom silicon in AI, with AWS and other cloud providers making significant investments in this area. Additionally, they discuss the evolving relationship between security and data protection teams, emphasizing the need for collaboration in today’s IT landscape.
Topics include:
- HPE restructuring to create a hybrid cloud segment, simplifying its organizational structure and focusing on services like GreenLake.
- Cisco’s acquisition of Splunk, raising questions about the restructuring of its software portfolio, including engineering investments and sales strategies.
- The increasing importance of custom silicon in AI, with cloud providers like AWS making significant investments in this area.
- Collaboration between security and data protection teams is becoming crucial in the evolving IT landscape, with an emphasis on common goals and shared visions.
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Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this webcast. The author does not hold any equity positions with any company mentioned in this webcast.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.
Transcript:
Steven Dickens: Hello and welcome to another episode of Infrastructure Matters. I think we’re up to episode 14. I’m joined, as always, by Camberley and Krista. Hey, welcome to the show.
Camberley Bates: Good morning. We still have more stuff to talk about, which kind of boggles me. Usually you’re talked out by now, but here we go again.
Steven Dickens: I think tech is busy enough that we’re going to have stuff to talk about every week.
Krista Macomber: Oh, yeah.
Steven Dickens: Again, another busy week. We say that every week. I think we had a couple of quiet weeks over the summer, but that was about it. I think we’re now into announcement season until we get to Thanksgiving and then we’ll maybe pause for a week. Yeah, maybe not. The UK and Europe doesn’t celebrate Thanksgiving, so I’m sure somebody will announce something that week. Pretty packed week, as we say. I’m going to cover a bunch of AWS announcements. They’ve been thick and fast this week, but maybe Krista, let’s go to you first. What’s top of mind for you this week?
Krista Macomber: Sure, sure. One thing that kind of jumped out to me this week was the fact that Symantec announced that they’re going to be integrating a specific generative AI engine from Google incrementally into their product portfolio moving forward. Specifically, that was the Google Cloud Security AI Workbench, and what’s interesting here is that Google actually utilized its acquisition from last year of a company called Mandiant, which provides threat intelligence to create a large language model specific to security. It’s going to be really interesting to see how Symantec utilizes this AI engine from Google, and in particular, some of the broader implications across security.
Looking at capabilities like being able to get more context into potential threats, be able to navigate them more in a more natural way, in a way that kind of humans can comprehend a little bit better, and to be able to do that in a way that’s faster and more timely. I know that we have a whole host of other security related announcements and also generative AI related announcements that we’re going to be covering, but thinking about the impact from an infrastructure perspective, which is, of course, what we’re here to talk about today.
From my perspective, it’ll be interesting to see how this kind of an announcement can help with things like data loss prevention, given that we are seeing there’s a closer working relationship today between security teams and IT operations. Again, I thought it was pretty interesting and something that we could definitely talk about.
Steven Dickens: Fantastic.
Camberley Bates: Krista, many years ago, when I was probably about your age, I still remember there was this movement for security companies and data protection companies to merge together. We saw that when Symantec bought Veritas and then Veritas split off again. We saw that with Dell buying… What was the name of the company they bought that’s a security company?
Krista Macomber: Secureworks, yeah.
Camberley Bates: Yeah. We saw that a whole, whole lot of the companies were doing that and it was not successful. Every one of those split up again or they held those companies as standalone companies. Today, that has so shifted and the reason why I saw that it wouldn’t work, because when you went to the clients, there was the security guys and they did their thing, and then there was the data protection guys that were the last guys on the list in the IT operations. There were two different decision-making people and for salespeople to go in there and talk to them, you didn’t have any overlap. Today, that has fundamentally changed. Everything we’re looking at, all the data we’re looking at, some data that we’re doing for clients, some data we’re doing internally ourselves, those security groups and those data protection groups are now at the hip some way, somehow, and that has changed everything in how we look at this world. It’s pretty amazing.
Krista Macomber: Absolutely.
Steven Dickens: Yeah, for sure.
Krista Macomber: Yeah. Yeah, maybe from a day-to-day basis, I think we’re maybe still seeing that things are still being ironed out a little bit in terms of how this collaboration is going to look like in execution, what tools are required, but I definitely agree. I think there’s this sense that we all have this common vision, common goal that we’re driving towards in terms of what does security mean for our organization, for our company, and so absolutely. I think that’s what’s driving that at the end of the day.
Camberley Bates: Yep, absolutely.
Steven Dickens: Well, that gives a segue to some of the topics that I think you’ve been thinking about this week. Camberley, what’s been top of mind for you?
Camberley Bates: A lot of things, but I sit on several different councils and this last week I sat through another CIO council. One of the topics that came up on that council was about cyber insurance. Some companies have cyber insurance, some haven’t. We saw a big uptick of it during the 2020 year and people adding to it. We saw these cyber insurance companies lose a bunch of money and they were getting hit pretty hard. Those contracts have changed, and frankly, I haven’t really watched the contracts as much.
I’ve listened to different people over the years about what does it take to get on these cyber insurance contracts, but there were two big things that were brought up. One of the people were talking about what it took for them to get… They were changing companies, so they had to move from one company to another company. The level of effort, usually when you’re getting your life insurance, they’re inspecting your entire body. Well, now what they’re doing, inspecting your entire set and IT environment and every orifice that is around there, I’m sorry if that’s a really bad picture, but that’s where I went.
Steven Dickens: Yeah, thank you for that adjective. That was fantastic. That really painted a picture for all of the listeners.
Camberley Bates: Yeah, but essentially is what they’re doing and you could listen to him and about the level of effort. This was a smaller company, so it’s not like I was talking about a JP Morgan or something like that that was going through. This is a relatively mid-size company that’s spending a good full-time, 80 hours, on filling out this stuff. That’s full time. That’s not calendar time in getting it done for that.
The second piece of it was, and they were being asked about what some of the things that are being looked at, especially… Not even RBAC is like, okay, RBAC, that a check button. That should have been done two years ago. We’re talking new privileges, expanded privileges, something called PIM, privileged identity management. That was what they’re really, really important to them and that’s part of it is this double authorization of people to do anything that, frankly, pisses all the users off but is being required for if you’re going to get insurance.
One of the other things somebody in the group was talking about is saying the rates are down. That’s kind of interesting, why the rates are down. Probably because they’re doing a better job of discriminating or not discriminating but authorizing and looking at the information, but here’s the other one. There’s a war clause and the war clause is basically saying that if it is state sponsored, who that might be? Russia, China.
Steven Dickens: North Korea-
Camberley Bates: All hands off, they’re not responsible. I’m like, “Oh, well that kind takes 50% of the hits out of there.” It’s kind of like, “Okay, so this has really, really changed.” This is an area that we need to go explore some more on, but it’s kind of like, okay… I would love to hear from our end users, anybody that wants to pipe in on this as well. We’re going to dig some more on it because we’ve got some more time with some of these guys that we’re going to be talking to, but that was the other piece of it. That was one of the other big things on that we were talking about. I’ll turn it back to you.
Steven Dickens: Well, it was interesting, Krista, we were on that briefing with TeleSign earlier this week and it wasn’t on our docket to talk about, but it makes perfect sense, given what Camberley was just talking about, the work we’re doing to look at that market. I was fascinated by the breadth and depth of their offerings, to really… That’s more on the mobile side than on the end user side, but it was fascinating.
Krista Macomber: Yep, yep. Yeah, absolutely. Yeah, that was the same thought I had, and so how do we look at different potential indicators of verifying that this truly is the individual that it’s supposed to be, whether it be things like how the phone number is being utilized and things like that. It’s, I think, very complicated and I think that’s where we’re going to see, as you mentioned, Steven, some of these solutions like TeleSign can come to bear and hopefully make that at least a little bit easier.
Steven Dickens: Yeah, it was the breadth of what you need to authorize. You get those codes sent through to you, the one-time codes, but the amount of analytics and stuff that’s going on to go, is it actually you that’s requesting that on time code? Has the sim been swapped? Is this part of a number range where they’ve gone and got 200,000 telephone numbers and they’re making this request across a breadth of numbers? Fascinating update from Seth and the team at TeleSign. We’re going to be digging in on that space.
The big news for me this week, switching topic, AWS has been active in the AI space, huge investment into Anthropic, which was fascinating, really cementing some of their position there. It’s interesting. There’s four or five of these AI vendors, the large language model vendors. All of the cloud providers are running to either make investments or to form partnerships. We’ve seen Oracle with Cohere, we’ve seen obviously Microsoft with OpenAI, this announcement this week with Anthropic, $4 billion. Not a lot of detail of what that looks like. I think that’s a headline number, personally, and it’s cloud credits. I think if you work on the principle, maybe AWS is making 50%. Yes, if Anthropic was paying list price for those credits, they’d be paying 4 billion. They’re obviously not paying list price. Maybe it’s more like a $2 billion investment.
Camberley Bates: Okay, 2 billion, 4 billion. Who cares?
Steven Dickens: What’s a couple of billion anyway?
Camberley Bates: It’s a pretty big investment in a very, very small company in terms of people.
Steven Dickens: Yeah, yeah. The interesting piece for me is going to be to see how AWS embeds Anthropic in some of its offerings and the technology collaboration they’re going to have around their custom silicon of Inferentia and Tranium. Obviously, AWS is partnering with Nvidia. Jensen and that leather jacket have been everywhere from a partnership and collaboration point of view recently, but it’s interesting that AWS, in a different way to Microsoft and in a similar move to Google is doing their own custom silicon. We’ve got the TPUs from Google, we’ve got Inferentia and Tranium from AWS. It’s going to be interesting for me to see once you get past the headline, 4 billion strategic investment, what this is actually going to mean when we get into the technology roadmaps, whether we’re going to see Anthropic embedded into a lot of AWS offerings.
They’ve also this week, and I’m halfway through a research note that is already 1200 words long, and that’s me summarizing massively, pages and pages of blogs and details. AWS has been announcing updates to Bedrock, its Titan language model, also put a bunch of stuff out there about responsible AI policies and procedures. Keeping up with AI at the moment is just almost… We do have a team, that is their full-time job, and even those guys can’t keep up. It is just crazy the amount of announcements that are coming in.
Krista Macomber: Yeah. Is there maybe a common theme, Steven, that you’re seeing? I know I felt similar when I was covering their security summit, Reinforce, earlier this year. It was okay, navigating this whole slew of announcements. Was there maybe a common theme or two that you’re seeing or…
Steven Dickens: Well, I’m starting to see the same language models pop up. You’re seeing LLaMA, you’re seeing Titan. You’re starting to see some of these same language models start to pop up. I don’t think we’re at the point…. We talked about Anthropic, we talked about Cohere. You’re starting to see the same names of vendors starting, so I don’t think we’re at the point of consolidation yet, but it’s starting to feel like the six or seven names that you’re seeing all the same, at the same time, which is good.
The other key theme, as I just talked about, is custom silicon. There’s either just go throw a bunch of NVIDIA GPUs at it or there’s stuff that’s coming out with custom silicon. IBM made announcements this week in the mainframe space using their Telum chip for more transactional AI. This is in the flow of a credit card transaction, so real time, not so GPU, but more process and memory based. I think you’re going to see a silicon thread. You’re going to see some language consolidation. There’s hundreds of models on Hugging Face, and I think you’re still going to see hundreds of models, because people are going to have particular use cases or going to do particular things.
We saw Getty Images launch their generative AI. That’s a pretty specific use case that something like Cohere or Anthropic or LLaMA model is probably not the best thing for. I think you’re going to see some specifics, but I think you’re going to see… Intel’s making waves with what it’s doing at the… There’s a hardware piece and a consolidation around models, but everybody buddying up with everybody else is the… I don’t think any one vendor is going to lead this along the complete stack. Google and AWS are probably the most vertical stack of all of this. Microsoft’s decided not to get into custom silicon.
Camberley Bates: Well, they’re doing some.
Steven Dickens: Yeah,
Camberley Bates: They’re doing some, they’re just not in at the level of all the other people maybe investing. This week we had our IT insight community show our end users that gather more on the technical line from our traditional business that we’ve had with the data people. It’s an intimate, round table group and we talked about CXL, which is the technology that’s being driven to enable scaling of memory and sharing of memory across servers, et cetera. We were giving them an update. They wanted it, even though we’re probably a good year out before CXL actually makes it into the market. It’s just into the standard market. Where it’s right now is it’s being tested out by the Dells and HPs in their server environments using the Sapphire and the Genoa processors that are coming out with the PCIE bus.
Microsoft and AWS both have initiatives that are working on CXL. The reason being is that it’s what’s enabling is very large databases in memory and probably up to a terabyte size database in memory, like SAP, et cetera. But what they’re really interested in is being able to use this to train because it’s much faster. Of course, if you’re doing IOs to memory as opposed to IOs to drives, your speed massively increases. I get a whole lot more efficiency coming in on my CPUs and my GPUs and being able to share it across. They are investing in that, and they will be out the door before we see probably Dell, HPE or any of the other server vendors out the door and available to regular market for their own systems.
Now, lots of people are involved in this effort. You notice I didn’t mention Google, because Google is very heavily invested in the consortium and development with… I think there’s about two 50 companies in the consortium that are working on it.
Steven Dickens: Fascinating. Well, as I say, always a busy week in tech. I think the big topic that we’ve got to dive into and where we’ll spend the next sort of 10 minutes of the show is our headline topic for this week, which is some of the restructuring that we see going on. HP have come out this week with a pretty major restructure that kicks off when their financial year kicks off on 1st of November. I’ve also been spending a bunch of time this week chatting to reporters about the Splunk and Cisco piece, and now we’re past the news and people are starting to think about how that’s going to operationally be restructured. We just talked about AI.
Krista and Camberley, maybe you lead off here and talk about some of the stuff we’re seeing from HP and how Antonio’s going to reshape that business and move it into a different focus starting 1st of November.
Krista Macomber: Sure. Camberley, do you want to kick it off or…
Camberley Bates: Yeah, I can kick it off. The announcement that came out was creating this hybrid cloud segment. Fidelma Russo has been the CTO at HPE is going to be heading up that group. They’ve moved in a lot of that green. You still have your server groups, you still have your networking groups, still have the HPC Cray group, but this one is moving all of those items that are really into the hybrid cloud GreenLake and services market under one umbrella. They’ve had a lot of private cloud initiatives going on. All those private cloud initiatives, some of those are combining underneath Tom Black. Tom Black used to be running all of the storage side of it.
We’ve also moved storage into this group too, recognizing a level of recognition, or at least if you read through the elements, a level recognition that this is core to the systems that are being ordered. Storage group is still separate under Fidelma, but the hybrid cloud crew, which had been separate, the storage group that had been separate is now being looked into a similar group. In my perspective it’s more invested in the concept of as a service within GreenLake, bringing out offerings that work very well together and those investments that will be made. That’s-
Steven Dickens: Where do you see Zerto and Aruba as brands fit in? Maybe, Krista, that’s a question for you.
Camberley Bates: Aruba is still a different brand. Aruba’s still out there. It’s a separate part of that group. Zerto still is in that group as well as the Ezmeral, which is Map Bar, and I believe OpsRamp is in that group in terms of the software offerings. I’m not sure what other software offerings are in there, but go ahead, Krista, you were also working on that one too.
Krista Macomber: Excuse me. Yeah, the commentary I was going to provide, we actually had the opportunity just maybe two, three weeks ago to meet with the Zerto team. It’s always great to meet with them and the sense that we got was that HP is letting them continue to remain Zerto, continue to drive the investments on the DR side. We are seeing that Zerto is being folded in and being delivered as a part of GreenLake. To Camberley’s commentary regarding the shift to delivering more of the capabilities and functionality as a service. What we’ll be watching for as well is how that becomes integrated with what HP does more on your traditional operational recovery as I call it, because Zerto is more kind of DR and replication from that perspective.
So, seeing how that fits in with what HPE is doing with StoreOnce, which is the software code for their backup and recovery, because we are seeing that’s being folded into GreenLake as well. To answer the question, Steven, I think HPE brought up Aruba as well. I think HPE has learned through the Aruba acquisition that if we let this team continue to do what they do well and continue to drive that focus in that particular area, then it really sets that team up to be successful underneath the umbrella of HPE. From what the sense that we get is that they’re allowing Zerto to continue to do that as well.
Steven Dickens: Yeah, I think it’s going to be fascinating to see how HPE restructures, I think you touched on it, Camberley, they’ve been doing everything on private cloud. I’m not fully up to date yet, and I know Daniel spoke to Antonio this week. I haven’t yet to debrief with him, but it seems a simpler, cleaner model that’s going to make it easier for them to go to market. That’s my takeaway. This is still relatively early. It’s dropped this week. We’ll obviously get more in the weeks ahead, but it looks simpler to me.
Camberley Bates: It is simpler. They’ve had a lot of products within that space for quite some time. It needs to be rationalized out. I think Tom Black is… Watching him operate, he’s a driver. He’s got strong vision and strong opinions, so that’s going to probably move products into a reasonable understanding. The one thing that’s an outlier is Nutanix. They sell Nutanix and that’s gets sold through their server group. That’s going to continue out there. How does Nutanix play out with the success that they’ve had with HPE and their offering over there, as opposed to what these other pieces are? Because Nutanix is clearly a private cloud.
They’re now moved into the container space, definitely driving their own VM as clients are looking for options to get off of VMware. This is an option, the HV offering. That will be one area that they’ll need to resolve in their go to market. What I look at often is sales initiative. How am I getting paid to sell, because that changes behaviors about how a salesperson presents offerings to their clients. It’s important to make sure that it’s balanced so the customer is getting the right thing presented to them and not just something that because it’s in my bag of tricks, I’m offering that.
Steven Dickens: Yeah, it’s interesting. The other big restructuring piece, it’s interesting. You can always see where people are starting to think, from some of your conversations with the press and the questions that they ask. I’ve had a couple of conversations this week with the press around the big news that Cisco was buying Splunk, because last week now the press is starting to think, how are they actually going to restructure this? How’s the products going to come together? Probably the other big restructuring thought as the tech industry rebalances is what is Cisco going to do with its expanded software portfolio?
My whole conversation with one of the reporters was, is Cisco going to create a software business? Where’s the leadership team within Splunk going to land? How’s that going to manifest itself? Are they going to structure around security and observability as two core offerings? Is it Cisco software with both of those capabilities or do you run it as two software businesses, one focused on security? What assets from Cisco’s existing portfolio transferred? Do they transfer over to Cisco software? Do you keep the Splunk brand? All of those sort of organizational questions. Unsurprisingly, Cisco and Splunk have given us no details as yet, but that doesn’t-
Camberley Bates: Well, they haven’t merged yet, so they can’t give anything. It goes the same-
Krista Macomber: It’s only been about a week.
Steven Dickens: Well, it’s been a week. What are they doing? What are they waiting for?
Camberley Bates: We’re in year two with Broadcom and VMware, so there you are.
Krista Macomber: Yes, yes.
Camberley Bates: That one’s coming closer and I take a perspective in what they need to be thinking about is what does the end user need? What does the IT end user… This goes back to I started out talking about that process of how they acquired security and data protection. Well, the end users don’t reorganize just because Splunk and Cisco decide to merge together. Same thing goes on with Broadcom and VMware they don’t do the same thing, but the IT end user is looking at with Broadcom IT is going, “Okay, we’ve seen what they do to some of those other companies. What am I going to get with that VMware?”
We’ve seen the behaviors that they’ve had, which is either putting contracts together and getting ready for Broadcom to raise the prices or whatever they do. You have to look over and say, “If I am an end user looking at Cisco and Splunk, I’m going to go, okay, so where are you putting your engineering skills? Where’s engineering going? If the engineering is not going where I want it to go, then what’s my options?” Those are the kind of things they’re going to be looking at.
Steven Dickens: I think you’ve hit on two key points for me, Camberley. Where does the investment dollars in engineering go and what is the sales go to market model? What do sales reps get paid on and how does the engineering team spend it? Hock’s been pretty emphatic about a $2 billion investment in VMware’s portfolio. That’s going to be interesting. I think we’re going to have to see the same from Splunk. Cisco’s going to have to be declarative. I think where Gary Steele’s made some good progress over the last 18 months has been feature velocity and product roadmap velocity at Splunk. That’s going to have to continue. That space is, particularly in security, very fragmented, and if they’re going to continue arguably a leadership position. We’ll be tracking the way the R&D dollars go, I think, as analysts.
Camberley Bates: Right, and then the same thing will go… I’m sorry, Krista.
Krista Macomber: No, you’re good.
Camberley Bates: I’m talking through it, but the same thing goes on with HPE. We’re going to look and see what does Tom Black’s organization look like? How is he bringing that together? Where is the engineering resources going? We’ll have a new leader. That hasn’t been announced yet on the store side, hasn’t been announced publicly, so I can’t talk about it, but there’ll be a new leader over there and what are they going to be doing in terms of the investments that are being made in that space. Then, also, as I said, we watch and see. What do those comp plans look like when it comes out? Because you follow the money to understand how things are going to move. Then-
Steven Dickens: Yeah, salespeople pay pulls through the revenue that then pulls through the structure of the business, for sure.
Camberley Bates: Vending machines, just call it a vending machine.
Steven Dickens: Coin-operated sales force.
Camberley Bates: Coin-operated.
Steven Dickens: Krista, you were going to say that?
Krista Macomber: No, I was just going to agree. Certainly I think in looking at the Splunk customer base, during this transition period, can Cisco really work with those customers to say, “Okay, here is where we’re going to maybe infuse some R&D spend to accelerate some innovation in some areas where the portfolio’s maybe stagnated a little bit.” Just building on the comment regarding the sales initiatives, potentially from a price perspective as well, especially if the sales force is incentivized. Now that Splunk is being integrated into an even larger company, will there be some benefits of scale there that can maybe benefit the customer at the end of the day through getting more attractive pricing? From my perspective, I think those are two big things that I’ll be looking for and hopefully see that Cisco can work with customers to have some of those conversations, even though it is early days.
Steven Dickens: Yeah, 2024 is going to be an interesting year as the industry restructures and reformats. Well, you’ve been listening to the Infrastructure Matters podcast. Please do the click and subscribe thing. That helps the algorithm. We’ll put some of the research that we’ve been talking about in the show notes and we’ll see you next week. Thank you very much for watching.
Author Information
Regarded as a luminary at the intersection of technology and business transformation, Steven Dickens is the Vice President and Practice Leader for Hybrid Cloud, Infrastructure, and Operations at The Futurum Group. With a distinguished track record as a Forbes contributor and a ranking among the Top 10 Analysts by ARInsights, Steven's unique vantage point enables him to chart the nexus between emergent technologies and disruptive innovation, offering unparalleled insights for global enterprises.
Steven's expertise spans a broad spectrum of technologies that drive modern enterprises. Notable among these are open source, hybrid cloud, mission-critical infrastructure, cryptocurrencies, blockchain, and FinTech innovation. His work is foundational in aligning the strategic imperatives of C-suite executives with the practical needs of end users and technology practitioners, serving as a catalyst for optimizing the return on technology investments.
Over the years, Steven has been an integral part of industry behemoths including Broadcom, Hewlett Packard Enterprise (HPE), and IBM. His exceptional ability to pioneer multi-hundred-million-dollar products and to lead global sales teams with revenues in the same echelon has consistently demonstrated his capability for high-impact leadership.
Steven serves as a thought leader in various technology consortiums. He was a founding board member and former Chairperson of the Open Mainframe Project, under the aegis of the Linux Foundation. His role as a Board Advisor continues to shape the advocacy for open source implementations of mainframe technologies.
With a focus on data security, protection, and management, Krista has a particular focus on how these strategies play out in multi-cloud environments. She brings approximately 15 years of experience providing research and advisory services and creating thought leadership content. Her vantage point spans technology and vendor portfolio developments; customer buying behavior trends; and vendor ecosystems, go-to-market positioning, and business models. Her work has appeared in major publications including eWeek, TechTarget and The Register.
Prior to joining The Futurum Group, Krista led the data protection practice for Evaluator Group and the data center practice of analyst firm Technology Business Research. She also created articles, product analyses, and blogs on all things storage and data protection and management for analyst firm Storage Switzerland and led market intelligence initiatives for media company TechTarget.
Camberley brings over 25 years of executive experience leading sales and marketing teams at Fortune 500 firms. Before joining The Futurum Group, she led the Evaluator Group, an information technology analyst firm as Managing Director.
Her career has spanned all elements of sales and marketing including a 360-degree view of addressing challenges and delivering solutions was achieved from crossing the boundary of sales and channel engagement with large enterprise vendors and her own 100-person IT services firm.
Camberley has provided Global 250 startups with go-to-market strategies, creating a new market category “MAID” as Vice President of Marketing at COPAN and led a worldwide marketing team including channels as a VP at VERITAS. At GE Access, a $2B distribution company, she served as VP of a new division and succeeded in growing the company from $14 to $500 million and built a successful 100-person IT services firm. Camberley began her career at IBM in sales and management.
She holds a Bachelor of Science in International Business from California State University – Long Beach and executive certificates from Wellesley and Wharton School of Business.
