IBM’s Hybrid Cloud Ambitions Clear with BoxBoat Acquisition as Company Preps for a Post-Kyndryl Spinoff

In this video vignette from a recent episode of the Futurum Tech Webcast, I’m joined by my colleague here at Futurum Steven Dickens for a conversation around IBM’s hybrid cloud ambitions, which are clearly the driver behind IBM’s latest announced acquisition, this time of BoxBoat, and the company’s preparation for a post-Kyndryl spinoff.

BoxBoat, while small, is known as an enterprise Kubernetes certified service provider and premier DevOps consultancy. The company has customers in finance, government, ecommerce, online publishing, and higher ed. Once the acquisition is complete, it is expected the business will be slotted into IBM’s Global Business Services’ Hybrid Cloud business.

During the course of our conversation, we discussed IBM’s focus on significantly expanding the company’s multi-cloud transformation, management expertise, and hybrid cloud capabilities, as well as the critical (and profitable) role that services plays in all things digital transformation these days.

Obviously, no project centered on cloud modernization can succeed without a containerization strategy and a cloud architecture that allows them to operate across both public and private clouds. Steven shared insights on IBM’s pivot to hybrid cloud, the repackaging of IBM software into Cloud Paks, IBM Cloud Satellite, and of course the spinoff of Kyndryl. Of particular interest and focus was the expansion of IBM’s Global Business Services, how this acquisition complements the company’s hybrid cloud strategy — and IBM’s services business — especially in a post-Kyndryl spinoff world.

Watch the video of our conversation here:

or grab the audio here:

Steven covered this topic in an article published earlier this week, which you can find here: IBM to Acquire BoxBoat, Doubles Down on Hybrid Cloud Services.

Disclaimer: The Futurum Tech Webcast is for information and entertainment purposes only. Over the course of this podcast, we may talk about companies that are publicly traded and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors and we do not ask that you treat us as such.

Other insights from Futurum Research:

IBM Think 2021 Zeroes in on AI, Hybrid Cloud, and Ecosystem Growth

Siemens Partners with IBM on Hybrid Cloud Solution for Industry 4.0

IBM’s Newest Hybrid Initiative Goes GA With Cloud Satellite

Transcript:

Shelly Kramer: We started our conversation today talking about IBM, we’re going to end our conversation talking about IBM. And I saw the news of IBM’s acquisition of BoxBoat Technologies. And I know that this is connected to all things Kyndryl. And so talk with us a little bit about that, Steven. I know you’ve got an article in development, a research note in development on that. So let’s hear a little bit what you’re thinking in terms of IBM strategy here and what’s going on.

Steven Dickens: Well, I think what’s interesting here is IBM’s put the press release out today. Whilst it’s not interesting in of itself that IBM acquires a 47 person services company, I think what is interesting is if you piece together some of the other news, they’ve made a couple of similar acquisitions of this type of scale to bolster out this services business within what will be left as IBM. So IBM services business today is split into GTS and GBS. The GTS business is going to form Kyndryl. So I think what IBM is doing here is positioning itself for post that divestiture. And it’s going to be really interesting to see what IBM services looks like once the big part of IBM services goes over to Kyndryl. And I think what’s going to be left and where can be strategically focused on and this is what I put in my research note is they’re going to be strategically and purposefully focused in on the hybrid cloud space, particularly from a technology stack around Kubernetes and containerization.

And I think the BoxBoat acquisition gives you an indication of what the focus area is going to be for IBM services post the Kyndryl moves. So whilst it’s not significant in size or scale, it’s directionally important. And this is what I covered in the note. I think it’s directionally important because it gives you a hint of what IBM services is going to look like maybe September, October time. So I think that’s, if you piece together the sort of noises that IBM’s making, they’re going to be a very focused services organization on hybrid cloud transformation and specifically containers and Kubernetes going forward.

Shelly Kramer: Yeah, absolutely. And I think that we see this across the board, really from all of our clients in this space. The technology is an important part of the equation, whatever technology it is they’re buying, but that services part of the equation is equally as important and it’s also where a lot of the revenue comes from.

Steven Dickens: Yeah. In the IBM press release, they defined that part of the market purely from a services point of view. It’s a $200 billion market they’re going to go after. So I think there’s some hint. You have to kind of read between the lines in the press release and be very close to IBM to see direct. There’s a lot they’re not saying in the press release that if you’re close to them. And that’s what we’re here for to provide the analysis and just not report the news. You can see the direction where IBM’s heading and start to get some early headlights.

Shelly Kramer: Yeah, absolutely. It makes perfect sense.

Steven Dickens: Definitely. They’ve got a bridge between open shift and some of the product pieces to be in the strategy and advisor and implementation job and some of their clients make this transformation to hybrid cloud.

Shelly Kramer: Right. That makes perfect sense to me.

Author Information

Shelly Kramer is a serial entrepreneur with a technology-centric focus. She has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation.

Related Insights
ServiceNow Q2 FY 2026: AI, Security, and Workflow Expansion Fuel Growth
July 23, 2026

ServiceNow Q2 FY 2026: AI, Security, and Workflow Expansion Fuel Growth

Futurum Research analyzes ServiceNow Q2 FY 2026 earnings, focusing on AI Control Tower adoption, security expansion, and workflow demand....
Alphabet Q2 FY 2026: Google Cloud Leads Growth Amid Rising AI Investment
July 23, 2026

Alphabet Q2 FY 2026: Google Cloud Leads Growth Amid Rising AI Investment

Futurum Research analyzes Alphabet’s Q2 FY 2026 earnings, focusing on cloud AI demand, Gemini adoption, Search monetization, and rising AI infrastructure spending....
How Genesys and AWS Are Redefining AI-Driven Customer Engagement
July 23, 2026

How Genesys and AWS Are Redefining AI-Driven Customer Engagement

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Genesys Cloud's expanded AWS partnership leverages agentic AI to transform enterprise customer engagement and enable autonomous interactions...
Tesla's Cash Burn: Is the AI Gamble Worth the Risk?
July 23, 2026

Tesla’s Cash Burn: Is the AI Gamble Worth the Risk?

Olivier Blanchard, Research Director & Practice Lead, Intelligent Devices at Futurum, Tesla faces mounting pressure to sustain AI and robotics investments while managing negative free cash flow amid intense automotive...
Why Did a Cryptomining Campaign Fail Despite 199 RubyGems?
July 23, 2026

Why Did a Cryptomining Campaign Fail Despite 199 RubyGems?

Mend.io's security team identified 199 malicious RubyGems and achieved complete takedown within hours, intercepting a cryptomining campaign before execution and demonstrating the critical importance of continuous open-source monitoring....
Can PyTorch Foundation's Multi-Project Strategy Reinvent Open Source AI?
July 23, 2026

Can PyTorch Foundation’s Multi-Project Strategy Reinvent Open Source AI?

The PyTorch Foundation's April 2025 expansion into a six-project open-source hub signals a strategic pivot to govern the full AI lifecycle under a single vendor-neutral umbrella, directly addressing enterprise deployment...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.