HPE GreenLake Lights Up Hybrid Cloud Scoreboard with New Deals

HPE GreenLake Lights Up Hybrid Cloud Scoreboard with New Deals

The News: Hewlett Packard Enterprise (HPE) announced that Żabka, the largest convenience store chain in Poland and Central and Eastern Europe, has selected the HPE GreenLake edge-to-cloud platform to run its SAP S/4HANA applications. SAP S/4HANA is a mission-critical system that powers processes such as merchandise, price and promotion planning, logistics, warehousing, and CX. Read the full press release on the HPE website.

HPE GreenLake Lights Up Hybrid Cloud Scoreboard with New Deals

Analyst Take: HPE GreenLake is showcasing its sales and marketing momentum and chops with a new set of high-profile deals. The new string of geographically diverse deals consists of wins with Żabka, Southern Cross Austereo (SCA), and Istanbul Water and Sewerage Administration (İSKİ).

As foreground, HPE GreenLake services can run on-premises, at the edge, or in colocation facilities, and connect to public cloud. In third quarter (Q3) 2023, HPE reported annual recurring revenue (ARR) of $1.3 billion, a growth of 48% from the prior-year period in constant currency. Today HPE GreenLake has 27,000 unique customers, powers more than 3.4 million connected devices, and manages more than 20 exabytes of data with customers worldwide.

From my view, the trio of wins further validate the built-in flexibility and agility of the HPE GreenLake platform. Specifically, Żabka is a chain that operates at almost 10,000 locations and opens 1,000 new stores annually on average, making the flexibility to scale at a predictable cost vital to the company’s strategy. Żabka Group CTO Jakub Maslowski cited the selection of HPE GreenLake due to its ability to deliver the flexibility and speed characteristic of cloud solutions in combination with the control capabilities emblematic of on-premises infrastructure.

Żabka’s SAP S/4HANA application runs on the HPE GreenLake infrastructure as a service (IaaS) offering, which consists of HPE Superdome Flex scale-up servers, HPE ProLiant servers, and HPE Alletra storage. Key to Żabka’s selection is HPE GreenLake’s ability to provide predictable pricing as Żabka only pays for its metered usage. Plus, through AI, the IaaS offering supports continuous monitoring that can forecast bottlenecks.


SCA is Australia’s largest entertainment company with 99 radio stations across 64 markets throughout Australia, 105 TV signals, and an audio app, LiSTNR, that enables both on-demand and live listening. As a result, SCA can reach over 95% of the Australian population. SCA CTO Stephen Haddad said the company’s decision to implement HPE GreenLake stemmed from its need to deliver a listening experience across every listening platform, requiring both on-premises data storage and scalable cloud infrastructure to address the geographically vast Australia market.

HPE Deal with İSKİ

İSKİ needed additional computing power when introducing new services, such as a billing system and a mobile app. Moreover, the organization’s storage capacity was nearing its limit and required an upgrade to avoid unplanned downtime. To ensure service continuity in the event of system failures or cyberattacks, a new disaster recovery site was deployed at an external data center.

As such, İSKİ CIO Tayfun İşbilen explained the selection of HPE GreenLake for Private Cloud Business Edition to consolidate 33 file servers and storage systems at remote sites. Through HPE InfoSight’s advanced AI for IT operations (AIOps) to predict and prevent problems, İSKİ improved its application performance and is now a resilient always-on system with 99.9999% of availability assurance. The new HPE GreenLake solution runs İSKİ’s workloads such as water management SCADA systems, billing, mobile application, and various Microsoft solutions including Exchange, Active Directory, and others.

Key Takeaway: New Deals Point to Ever Brighter HPE GreenLake Prospects

I believe the new set of HPE GreenLake deals helps pave the way for HPE’s overall prospects including the declaration at its Securities Analyst Meeting to consolidate its storage and compute as a service offerings under a new hybrid cloud segment, operative starting November 1, 2023. Fundamentally, HPE GreenLake stands as a testament to the company’s innovative proficiency, with software and services constituting nearly 70% of the platform’s ARR mix. As companies seek agility and scalability, HPE’s cloud-native offerings are well poised to meet these demands while chipping away at the market share of its cloud rivals including the hyperscalers Amazon Web Services (AWS), Azure, and Google Cloud.

Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.

Other insights from The Futurum Group:

HPE Discover 2023: HPE Uplifts HPE GreenLake Private Cloud Proposition Through Portfolio and Partnership Expansion

HPE GreenLake for Private Cloud Enterprise: Delivering Real Value Across the Hybrid and Multi Cloud Ecosystem

HPE Strategic Leaps: A Promising Path to Exponential Shareholder Value

Author Information

Ron is an experienced, customer-focused research expert and analyst, with over 20 years of experience in the digital and IT transformation markets, working with businesses to drive consistent revenue and sales growth.

He is a recognized authority at tracking the evolution of and identifying the key disruptive trends within the service enablement ecosystem, including a wide range of topics across software and services, infrastructure, 5G communications, Internet of Things (IoT), Artificial Intelligence (AI), analytics, security, cloud computing, revenue management, and regulatory issues.

Prior to his work with The Futurum Group, Ron worked with GlobalData Technology creating syndicated and custom research across a wide variety of technical fields. His work with Current Analysis focused on the broadband and service provider infrastructure markets.

Ron holds a Master of Arts in Public Policy from University of Nevada — Las Vegas and a Bachelor of Arts in political science/government from William and Mary.


Latest Insights:

Omar Rawashdeh, PowerEdge Product Planner at Dell, joins Dave Nicholson and Lisa Martin to shed light on Dell's latest PowerEdge Servers, highlighting the innovative T160/R260 PE servers and their pivotal role in modern IT infrastructure.
Jon Siegal, SVP Dell Portfolio Marketing at Dell, and Jonathan Huang, MD/PhD Candidate at Northwestern Medicine, share their experiences on leveraging AI to advance patient care. Their insights highlight significant AI-driven innovations in healthcare.
Dell’s Justin Bandholz joins Dave Nicholson and Lisa Martin to share his insights on Dell's innovative new CSP Edition products — the PowerEdge R670 & R770, designed specifically for the challenges faced by Cloud Service Providers.
Christina Day, Director of DRAM Product Marketing at Samsung Semiconductor, joins hosts Dave Nicholson and Lisa Martin to share her insights on how advanced memory technology is critical for accelerating and enhancing AI capabilities, highlighting the potential of Processing-In-Memory (PIM).