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Cloudera Acquires Eventador to Expand Stream Processing Capabilities

The News: This week, Cloudera has acquired Eventador, a provider of cloud-native services for enterprise-grade stream processing. Eventador, based in Austin, TX. The company was founded by Erik Beebe and Kenny Gorman in 2016 to address a fundamental business problem – make it simpler to build streaming applications built on real-time data. This typically involved a lot of coding with Java, Scala or similar technologies. Eventador simplifies the process by allowing users to use SQL to query streams of real-time data without implementing complex code. Read the full news item in an article from Cloudera Chief Product Officer, Arun Murthy.

Analyst Take: Eventador isn’t a household name, but it will improve Cloudera’s CDP and DataFlow should make customers and analysts feel more positive about the company.

With organizations increasingly seeking to do more with data and improve time to insight, tools that can provide real-time event stream data provides an opportunity to not just expedite insights, but use more data from a wider swath of sources to deliver results for marketing, operations and finance.

Potential benefits and use cases stemming from the Eventador Acquisition

The acquisition of Eventador provides Cloudera with immediate strong use-cases across the organization. (Per the release)

  • Inventory optimization, predictive maintenance and a wide variety of IoT use cases for operations teams.
  • Personalized promotions and customer 360 use cases for sales and marketing teams.
  • Risk management and real-time fraud analysis for IT and finance teams.

As you can quickly tell, the potential is diverse for sales, marketing, finance and Operations. Also, I feel that real-time and greater observability are the areas to lean into for Cloudera users.

Of course, Cloudera’s focus over the past few years has been its migration to support not just on prem, but all variants of cloud from deployments of its tools on AWS and Azure to hybrid and private cloud deployments. This acquisition will build upon those capabilities delivering consistent DataFlow experiences for users no matter their data location. This is important, but also something I would expect for Cloudera to maintain its messaging to the market.

Overall Impressions of the Eventador Acquisition by Cloudera

Overall, I see the acquisition of Eventador as a vehicle to help Cloudera better support evolving customer needs, especially related to cross-organizational access to real-time data. This capability further enriches the Cloudera Data Platform and will deliver material improvements within the DataFlow experience.

While the acquisition may be seen as incremental or small in nature as Eventador isn’t yet a household name, the capabilities and improvements it has the potential to make for Cloudera shouldn’t be understated. A solid move by Cloudera to continue its momentum forward.

Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.

Read more analysis from Futurum Research:

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Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.


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