2020 Digital Transformation Index

To say that our team at Futurum Research is known for our focus on Digital Transformation is a bit of an understatement. Since the earliest days, even before the moniker “Digital Transformation” was created, our team has been immersed in the business of transformation, writing, speaking, researching, and helping to guide clients through that process in myriad ways.

We’ve seen organizations successfully embrace technology disruptions and pivot and we’ve also witnessed the converse of that. But most frequently, we see companies somewhere in the middle, accepting some changes and not others. We were interested in learning just why that might be. 

Our comprehensive 2020 Digital Transformation Index seeks to identify traits, factors, and patterns that would help us understand why some companies seem better equipped than others when it comes to adapting to change, establishing market leadership despite rapidly changing conditions, and achieving success through internal Digital Transformation programs.

We share the findings of our long-term research initiative — which started in late 2019 — informed by the opinions of over 1,200 senior executives from North America and Western European organizations. We initially asked these executives to share their thoughts about technology disruption and Digital Transformation.

Then, along came a global pandemic, the first of its name. That led us to want to find out how, exactly, pandemic times might have affected thinking (and action) related to Digital Transformation. So before publishing our original research, we went back to our survey respondents and asked about the changes they were experiencing in times probably most easily characterized by the term “rapid, required, digital transformation.” What they told us was very interesting, and we have a feeling you’ll agree.

In the 2020 Digital Transformation Index you’ll learn:

  • The impact technology disruption has had on an organizations’ ability to remain competitive
  • A brief overview of business performance in the last three years
  • The future outlook for the next three years
  • An understanding of operational agility
  • The importance of ten key technologies that are driving Digital Transformation Initiatives

If it wasn’t clear before the pandemic, it’s is clear now: Digital Transformation is here to stay. If you are looking to remain competitive by improving your Digital Transformation initiatives, download your copy of the 2020 Digital Transformation Index today.  

Download Now

 

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
Is AI Ready for Real Work, or Are Enterprises Still Stuck in Experimentation?
July 4, 2026

Is AI Ready for Real Work, or Are Enterprises Still Stuck in Experimentation?

Most enterprises claim advanced AI maturity, but lack governance and deployment strategies. Leading organizations are moving from experimentation to measurable AI impact....
Lakebase and LTAP Challenge Database Orthodoxy, Are Monoliths Finally Obsolete?
July 2, 2026

Lakebase and LTAP Challenge Database Orthodoxy, Are Monoliths Finally Obsolete?

Databricks revolutionizes analytical platforms through Lakebase and LTAP, unifying transactional and analytical workloads. Research shows 73.6% of organizations are increasing spend, signaling a major shift from legacy databases....
Will SCE’s Wildfire Recovery Program Set a New Standard for Utility Crisis Response?
June 30, 2026

Will SCE’s Wildfire Recovery Program Set a New Standard for Utility Crisis Response?

Southern California Edison's $700M wildfire compensation program reveals why utilities must adopt enterprise AI for claims processing, customer support automation, and workflow orchestration at scale during disaster recovery....
Microsoft Unifies CX on a Single Dynamics 365 Data Model
June 29, 2026

Microsoft Unifies CX on a Single Dynamics 365 Data Model

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Microsoft's integration of agentic AI into Dynamics 365 unifies customer service, contact center operations, and...
Contact Center Silos
June 25, 2026

Zendesk’s AI-Native Voice Push Pressures Contact Center Silos as Voice Volume Surges

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Zendesk's AI-native voice platform is unifying contact center channels and breaking down operational silos, challenging...
Agentic AI
June 25, 2026

Salesforce’s Agentforce Help Agent Bets on Pay-Per-Resolution, Will Enterprises Trust the Model?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Salesforce's Agentforce Help Agent is reshaping enterprise customer service through autonomous agentic AI and outcome-based...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.