Category: Enterprise Applications

In Episode 232 of The Six Five Podcast, Daniel Newman and Patrick Moorhead share insights on Apple’s Glowtime event, Oracle's partnership with AWS, and OpenAI’s massive valuation and how it’s shaping the tech industry.
In this episode, Futurum Group Research Director Keith Kirkpatrick discusses the key highlights, areas of emphasis, and takeaways from Dreamforce, including Agentforce, Data Cloud enhancements, and the Agentforce Partner Network.
Dion Hinchcliffe, VP of CIO Practice at The Futurum Group, shares insights on the AI industry's current state, exploring the generative AI bubble, talent shortages, and success stories like Palantir, offering CIOs a balanced view of AI’s future.
In this episode of the Six Five Podcast - Marketing: Art and Science, we discuss the big impacts that the right blend of art and science in UiPath marketing is making towards pipeline and revenue and how the company is leveraging generative AI to improve the customer experience and sales-marketing relationship.
Reimagining Agentforce with AI and Cloud Power
Keith Kirkpatrick and Paul Nashawaty with The Futurum Group share insights on the many Dreamforce announcements, focused largely on Agentforce AI, enhancements to Data Cloud, and improvements to other Salesforce applications.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick is joined by Robert Kramer, VP and principal analyst at Moor Insights & Strategy, and Guy Currier, CTO at Visible Impact, to discuss the announcements and experiences from Oracle CloudWorld and NetSuite SuiteWorld.
Capabilities Focus on Helping Customers Execute Tasks and Surface Timely Insights
Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on Oracle’s Fusion Applications innovations announced at CloudWorld, and discusses the company’s key challenges.
The need for scalable, cloud-based enterprise applications has grown rapidly, driven by the demand for integrated platforms that unify different business areas – firmly establishing the top 5 enterprise application vendors in 2024.
The need for scalable, cloud-based enterprise applications has grown rapidly, driven by the demand for integrated platforms that unify different business areas - firmly establishing the top 5 enterprise application vendors in 2024.
Jason Maynard, Executive VP at Oracle, joins Daniel Newman and Patrick Moorhead to share his insights on Oracle's unique AI strategy, emphasizing innovation, integration, and security.
BI Tool Leverages AI, ML, and Integrations to Help Organizations Surface Insights More Quickly
Keith Kirkpatrick, Research Director with The Futurum Group, discusses Zoho Analytics, its core features and benefits, and how the vendor must pivot its enterprise sales strategy to highlight business ROI.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses the shifting pricing models used by SaaS vendors, in response to the growing use of automation and genAI, and the decline in seat license revenue.
Dedicated Sources of Truth and a Direct Email Address Demonstrate Adobe’s Renewed Commitment to a Core User Base
Keith Kirkpatrick, Research Director with The Futurum Group, discusses Adobe’s message reinforcement around genAI and creator IP rights, and provides his views on why this is an important and necessary step for the company.

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